This document provides tips for optimizing a LinkedIn profile and generating more connections and views. It recommends including relevant keywords in the headline, putting contact information in the top right corner, including quantitative achievements in experience descriptions, and asking connections for detailed recommendations. Daily tasks like connection requests, advanced searches, and acknowledging events will help the profile grow consistently over time. The author has over 16,000 connections and is in the top 1% for monthly profile views.

1. LinkedIn Business Site Expertise
The following aresome navigation &formatstrategies& tactics to improveyourLinkedIn profile aswell
as generatemoreconnections& profileviews.
The authorof this article has16,000 + connections& in Top 1% of Monthly ProfileViewsof his
connections.
The formatof yourLinkedIn profileis very important aspresentation iseverything in life.
The following area breakdown of howto improveeach profile section:
 Headline – The main top headlineshould haveall key wordsof yourtitle industry aswhen
executives& recruiters are seeking someonethey search the appropriatetitle & industry.You
should notplace the message“Need a job”as it showsdesperation.Theotherkey wordsin
headlinemessageshould makea statementaboutyourresultsoriented methodology.Theyears
of experience & MBA are notwhatimpressesexecutives& ownersbuthow you haveimpacted &
improved thefirm.
 ContactInformation –Yourcontactinformation should alwaysbeplaced in top right corner box
of profile so it is easily accessible to peoplewith phonenumbers&e mail. Many peopleplace
their contactinformation on thebottomof the page.
 Summary – This should bea few paragraphsaboutyour responsibilities, titles& attributesas
well aspassionsin yourcareer. Your resume, powerpointdocuments&any pertinentarticles or
bargraphsto showimprovementsare also highly recommended.
 Experience– Your job listingsshould havea paragraph foreach position including your
responsibilities,typeof industry/environment&job title. There should be a minimumof (3) three
bullet pointsafterthe job description paragraph starting with action words(improved,reduced,
saved etc.) then the metrics & measuresmethodology of whatyou achieved.
 Recommendations –You should contactany associatesyou worked with on all pastjobsfor
recommendationsforeach position in yourcareer. It is recommended thatyou asktheassociates
to elaboratein detail of howyou improved thearea of responsibility as opposed to generic
statements( “great guy,”alwaysanswered my calls” ,” followed up”etc.)
 VolunteerWork/Causes You CareAbout/Organizations –Theseare importantcategoriesasit
givesan idea of yourpassions, involvementin otherorganizations&generalcarefor others.
 Projects – Any projectverbiage/detailscan be placed here in a few brief sentences as well as any
documents (ex.Powerpoint, bargraph etc.) fromeach project.
 Honors& Awards – All awardsreceived should bebriefly detailed in this area.
 Skills & Endorsements –Daily spend time on endorsing peopleon top area of the profile as
peoplewill be endorsing yourskills so you will be helping each otherimproveyourprofiles.
 Certifications/Publications/Organizations –Place any information pertinentto thesecategories
in a brief statementwithany coinciding documents.

2. This section givespointson howto efficiently navigateon LinkedIn to maximizeyoureffortsin gaining
newconnectionsaswell assearching/messaging.
 Connections - Daily consistentrequests fornew connections will help greatly grow your
network.Thearea called “peopleyou may know” ( top right side page– “ grow my network”
box) is a good daily taskto askassociatespertinentto yourindustry & interests to invite to
connect.
 Connections - The otherare thatis highly efficientto askfor connectionsisthe “advanced -
peoplesearch” This is on thetop rightof main profile page& once you click on it you will
checkoff 2nd
& 3rd
connections box then placepertinentinformation regarding location /job title
/ key words.Onceyou click on search button then you can search by page& invite all
appropriateassociates to connect.
 Connections –The “my network“ box top of main page & clicking on “connections”& sorting by
“recently added”& “ connectionsonly”will give you mostrecent connectionsthataccepted
yourinvitation.You can then messagethemto follow-up on thetopicyou desire to discuss.
 Navigation –It is highly recommended neversending outmassemails to yourconnectionsbut
individualmessagesaremore appropriate.If itis a generaljob posting/article/opportunity it
can beposted on “share an update”or“write an article “area on homepage.
 Navigation –You can join requestto join many groupsin yourindustry by placing appropriate
search words.This will extend yourmessagecapabilitiesasyou can then directly message
anyonein the groupseven though they arenota direct Level 1 connection.
 Navigation –It is also a good daily practice to go to “my network”area & acknowledgeevents
of people thatare in yourLevel 1 connections.They are birthdays,workanniversaries&new
jobsof yourmain connections.Peoplewill appreciateyouracknowledgementof a specialevent
in their lives.
The key driverof the abovemethodology isdaily consistency thatwill providethedesired results.
Author:
Tim Calie – LinkedIn ULR Link https://w w w.linkedin.com/in/tim-calie-seeking-next-executive-opportunity-5a35494