SlideShare a Scribd company logo
How to tell your
#workstory
40% of professionals admit that it’s
difficult to describe their job.
Only 35% feel confident describing
their professional achievements.
We’re here to help.
Every story needs a hero
On LinkedIn, you’re the central
character of your own work story.
C H A P T E R 1
Help your readers visualize who you are
by adding a profile photo.
Members with profile photos receive
up to 21x more profile views.
C H A P T E R 1
A good story lands you
in the middle of the action
Keep readers engaged by adding
interesting detail and visuals.
C H A P T E R 2
Add your current position and work
experience to your profile.
Show your work story by adding visuals
such as pictures, videos and presentations.
C H A P T E R 2
Mordor, King’s Landing or Hogwarts,
every great story hasaunique location
Don’t forget the importance of
setting the scene.
C H A P T E R 3
Including your current city helps your profile
stand out up to 23x more in searches.
Because recruiters often do
location-based searches.
C H A P T E R 3
Every hero has acquired a
special set of skills
Let your skills shine on your LinkedIn
profile so readers can see your strengths.
C H A P T E R 4
Having at least 5 relevant skills on your
profile will help people connect you
with opportunities.
C H A P T E R 4
A strong synopsis draws
your reader in
Like a good book description, your
LinkedIn summary encourages
people to keep reading.
C H A P T E R 5
A summary of 40 words or more will
make your profile more likely to turn up
in your future employer's search.
C H A P T E R 5
C H A P T E R 6
Your career is a never
ending story
Unlike a book with an ending, your
LinkedIn Profile is an evolving story that
reflects your past, present and future.
A strong, regularly updated profile can be
your ticket to a variety of professional
opportunities – from jobs and mentors
to volunteering and new business.
C H A P T E R 6
Start a new chapter of your
#workstory
Update your profile today

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How To Tell Your #workstory

  • 1. How to tell your #workstory
  • 2. 40% of professionals admit that it’s difficult to describe their job.
  • 3. Only 35% feel confident describing their professional achievements.
  • 5. Every story needs a hero On LinkedIn, you’re the central character of your own work story. C H A P T E R 1
  • 6. Help your readers visualize who you are by adding a profile photo. Members with profile photos receive up to 21x more profile views. C H A P T E R 1
  • 7. A good story lands you in the middle of the action Keep readers engaged by adding interesting detail and visuals. C H A P T E R 2
  • 8. Add your current position and work experience to your profile. Show your work story by adding visuals such as pictures, videos and presentations. C H A P T E R 2
  • 9. Mordor, King’s Landing or Hogwarts, every great story hasaunique location Don’t forget the importance of setting the scene. C H A P T E R 3
  • 10. Including your current city helps your profile stand out up to 23x more in searches. Because recruiters often do location-based searches. C H A P T E R 3
  • 11. Every hero has acquired a special set of skills Let your skills shine on your LinkedIn profile so readers can see your strengths. C H A P T E R 4
  • 12. Having at least 5 relevant skills on your profile will help people connect you with opportunities. C H A P T E R 4
  • 13. A strong synopsis draws your reader in Like a good book description, your LinkedIn summary encourages people to keep reading. C H A P T E R 5
  • 14. A summary of 40 words or more will make your profile more likely to turn up in your future employer's search. C H A P T E R 5
  • 15. C H A P T E R 6 Your career is a never ending story Unlike a book with an ending, your LinkedIn Profile is an evolving story that reflects your past, present and future.
  • 16. A strong, regularly updated profile can be your ticket to a variety of professional opportunities – from jobs and mentors to volunteering and new business. C H A P T E R 6
  • 17. Start a new chapter of your #workstory Update your profile today