Leadership involves developing a vision to motivate others towards a common goal and influencing others to accomplish objectives in a cohesive manner. Leadership is a process of social influence where a person enlists aid from others to accomplish a shared task. Effective leadership requires having a clear vision, serving as a role model, setting goals and plans, maintaining a positive attitude, improving communication, and continuing self-education. Leadership plays a role in quality management by providing direction, strategy, flexibility, initiative, responsibility, ownership, improvements, innovation, and new skills to ensure sustainable success. Personal and professional leadership are both important, with personal leadership involving responsibility for one's own life and professional leadership providing direction, process, and coordination within an organization.