This document discusses how emerging technologies can enhance organizational perspectives and decision making. It provides an agenda for a workshop that will explore trends like big data, cognitive sciences, augmented reality, social network analysis, and crowdsourcing. Case testimony from industries like banking, pharmaceuticals, transportation, and fast fashion will be used to demonstrate how these technologies have driven business performance. The goal is to help managers develop leadership perspectives for using data to prepare for future success and improve decision making.

1. Extending the Horizon - the Leadership PerspectiveThe Chair of Emerging Economies and Technologies

2. How can your organizations better use the data at hand?Explore how emerging technologies can enhance your perspective of your business.Examine the value propositions of a number of trends from big data to the cognitive sciencesAnchor the arguments in case testimony from a wide variety of industries and marketsWorkshop Agenda & Objectives

3. Whichwayisbetter?Big DataCognitive SciencesAugmented RealitySocial Network AnalysisCrowdsourcing

4. What is the basis of managerial perspective?EgyptianThe importance of thingsOrientalTelling the story OccidentalFixing the horizon“Managerial perspective is as important as the data itself, for it provides the visions that condition managerial thought.”Prof. Lee SCHLENKER

5. Extending the Horizon – emerging technologiesThe Chair of Emerging Economies and Technologies

6. Better data is a question of perspective“Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”

7. Whatdoes « better » data mean?“Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”

8. Big DataTools and processes used to analyze very large data sets to better understand market trends, and product and service innovation.Customers are generating endless streams of personal data from their cell phones, laptops, websites and other digital devices.We offer examples in retail, health care, manufacturing, information servicesBenefits include a better understanding of the impact of pricing strategies, advertising campaigns, management of the supply chain“Big Data has given birth to a new kind of knowledge infrastructure that is both global and anchored in context and experience”

9. Cognitive SciencesHere we are talking about the use of big data to uncover how customers and managers make decisions;Decisions are less a consequence of observable data than of how the potential alternatives are framedWe offer examples in health care, finance, economics, and managerial decision makingEffective leadership requires less attention to slicing and dicing the data than focusing on how customers use the data to take decisions“Human decision making is as much emotional as rational, effective leaders today are those who best understand their customers’ state of mind”

10. CrowdsourcingThe promise of crowdsourcing lies in leveraging Internet technologies benefit from outsourcing key organizational activitiesA diverse collection of independently-deciding individuals is likely to make certain decisions better than the expertsWe offer ex amples from Proctor & Gamble, Lego, Innocentive, City governmentBenefits include enhancing deepen managerial idea generation, concept validation, marketing, and product development. The effectiveness of organisations is dependent more on the quality of relationships than the number of individuals.

11. Extending the Horizon – case testimonyThe Chair of Emerging Economies and Technologies

12. Context : experience and perspective Based on your experience, what challenges have you seen in management using the data to prepare for future business success? To what extent does organizational data reflect the facts needed for management to take pertinent decisions? ·In your opinion, can emerging technologies significantly improve managerial decision making?·What role will leadership need to play to encourage management to use the data differently?Karel SoukenikCFO - Raiffeisenbank

13. Based on your experience, what challenges have you seen in management using the data to prepare for future business success? To what extent does organizational data reflect the facts needed for management to take pertinent decisions? ·In your opinion, can emerging technologies significantly improve managerial decision making?·What role will leadership need to play to encourage management to use the data differently?FilipLinhartTELEFONICA O2Context : experience and perspective

14. Case Testimony - TelecomGiffgaff - gaelic for mutual giving reflected in their manifestoSocial CRM : member gets member, eVouchers, goodybagsCustomer service is member drivenGiffgaff labs – crowdsourcing product testingPayback for miles, cash or charitiesProf. Lee SCHLENKER

15. Case Testimony - BankingOn line peer to peerbankingtargeting « freeformers »Risk categories according to their credit rating - lenders can decide the balance of risk against the return they requireLenders can expect 20-30% higher returns than through traditional savings accountsActual defaults have been only 0.1% of total loansProf. Lee SCHLENKER

16. Case Testimony - PharmaceuticalsInnoCentive – the necessity of Open Innovation in an industry in which patents no longer suffice InnoCentive captures value between "seekers" and "solvers" by exchanging monetary rewards for external technical expertise 64 customers have posted more than 800 "challenges" in 40 disciplinesProf. Lee SCHLENKER

17. Case Testimony - TransportationKLM has sought to differentiate itself by offering a superior customer experienceStrategy of “Circle of Contacts” to make its customer relationships as intimate as possibleFacebook + Twitter = KLM Surprises and Fly2MiamiStaff of 16, 230 000+ fans, wide press coverageProf. Lee SCHLENKER

18. Case Testimony – Fast FashionMoving from design to the store front in less than three weeksBenneton, H&M, Topshop, Wet Seal, ZaraCollaborative design, social CRM, electronic store frontsFast fashion retailer Wet Seal used their technology platform to help their customers create 50 000 garment designs over the past two yearsProf. Lee SCHLENKER

19. Reaching beyond the Horizon – next stepsThe Chair of Emerging Economies and Technologies

20. A framework for developing your organization’s leadership perspective “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”

21. The Leadership Perspective – Where has our discussion led?One central question :how can your organizations better use the data at hand?We have focused on how emerging technologies can influence leadership perspectiveWe have explored the potential value propositions of a number of trends from big data to the cognitive sciencesWe have anchored the discussions in case testimony from a wide variety of industries and marketsFinanceRegionalRetail539 463 HUF Revenues117 930 HUF Net Income1,44% Dividend Yield8 257 Employees

22. Are you interested in continuing the conversation?Oracle Insight team can help you to implement this approach in your organization, and justify what value would this bring to you byUnderstanding your current operation and processesUnderstanding your architecture and maturity of your IT systemsDevelop a list of actions you should consider and their possible value

23. Reaching beyond the Horizon – annexesThe Chair of Emerging Economies and Technologies

24. Social Network AnalysisSNA aggregates data to represent, and analyze how groups interact The value is in helping managers navigate more effectively through increasingly complex and fragmented marketsWe provide examples of project management, innovation, networked organizationsBenefits include promotion of the community, better integration of isolated members, a stronger group focus on strategic topics“Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”

25. Augmented RealityAR deploys localization technologies (GPS, social media) etc. to enhance our understanding of the world around us.AR can provide levers to push engagement, innovation, and passion to a new level of experience.We provide examples in knowledge management, education, design, marketing and sales. AR encourages managers to focus on context and experience of the organisation“Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”