PLAI - Acceleration Program for Generative A.I. Startups
Lead Generation and Nurturing with Virtual Events
1. Lead Gen and Nurturing with Virtual Events Room Twitter #VES11d
2. “We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.” “Virtual trade shows can be a dream for marketers.” A Brief Introduction Room Twitter #VES11d
3. Identify the coach Devise game plan Assemble the play book Pre-game meetings Execute (score big) Engaging Virtually: Tip #1 Room Twitter #VES11d
5. Use Search! Find your target prospects Strike a balance vCard better than chat invitation Connect with your social networks (e.g. LinkedIn) Engaging Virtually: Tip #3 Room Twitter #VES11d
6. Delight and surprise Stand out from the crowd Creative booth elements Ad-hoc giveaways CEO appearance Evoke the “YouTube feeling” Engaging Virtually: Tip #4 Room Twitter #VES11d
7. Define post-game plan before the game begins Leads, like babies, require care & nurturing Real-time lead qualification Take notes within private chats Real-time import to CRM Engaging Virtually: Tip #5 Room Twitter #VES11d