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Lead Gen and Nurturing with  Virtual Events Room Twitter #VES11d
“We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.” “Virtual trade shows can be a dream for marketers.” A Brief Introduction Room Twitter #VES11d
Identify the coach Devise game plan Assemble the play book Pre-game meetings Execute (score big) Engaging Virtually: Tip #1 Room Twitter #VES11d
Compelling content is crucial Relevant Contextual Timely Multiple formats Engaging Virtually: Tip #2 Compelling content facilitates engagement, satisfies hunger Room Twitter #VES11d
Use Search! Find your target prospects Strike a balance vCard better than chat invitation Connect with your social networks (e.g. LinkedIn) Engaging Virtually: Tip #3 Room Twitter #VES11d
Delight and surprise Stand out from the crowd Creative booth elements Ad-hoc giveaways CEO appearance Evoke the “YouTube feeling” Engaging Virtually: Tip #4 Room Twitter #VES11d
Define post-game plan before the game begins Leads, like babies, require care & nurturing Real-time lead qualification Take notes within private chats Real-time import to CRM Engaging Virtually: Tip #5 Room Twitter #VES11d
For More Information Contact: dshiao@INXPO.com Room Twitter #VES11d

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Lead Generation and Nurturing with Virtual Events

  • 1. Lead Gen and Nurturing with Virtual Events Room Twitter #VES11d
  • 2. “We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.” “Virtual trade shows can be a dream for marketers.” A Brief Introduction Room Twitter #VES11d
  • 3. Identify the coach Devise game plan Assemble the play book Pre-game meetings Execute (score big) Engaging Virtually: Tip #1 Room Twitter #VES11d
  • 4. Compelling content is crucial Relevant Contextual Timely Multiple formats Engaging Virtually: Tip #2 Compelling content facilitates engagement, satisfies hunger Room Twitter #VES11d
  • 5. Use Search! Find your target prospects Strike a balance vCard better than chat invitation Connect with your social networks (e.g. LinkedIn) Engaging Virtually: Tip #3 Room Twitter #VES11d
  • 6. Delight and surprise Stand out from the crowd Creative booth elements Ad-hoc giveaways CEO appearance Evoke the “YouTube feeling” Engaging Virtually: Tip #4 Room Twitter #VES11d
  • 7. Define post-game plan before the game begins Leads, like babies, require care & nurturing Real-time lead qualification Take notes within private chats Real-time import to CRM Engaging Virtually: Tip #5 Room Twitter #VES11d
  • 8. For More Information Contact: dshiao@INXPO.com Room Twitter #VES11d

Editor's Notes

  1. COVER