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31 Predictions for the Next 20 Years of Events (2014)
The document outlines 31 predictions for the future of event planning over the next 20 years, highlighting trends such as increased global spending on events and a growing number of event planners. It suggests that event technology will become automated, and events will be smaller, more intimate, and increasingly integrated with marketing strategies. Additionally, it anticipates a shift towards virtual audiences, subscription models, and crowdsourced content in the event industry.
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31 Predictions for the Next 20 Years of Events (2014)
- 1. Into the TimeCapsule 31 Predictions for the Next 20 Years of Events 2014 @danberger
- 2. I am anevent goer. I am an event planner. I am an event believer.
- 4. Businesses spend 1%of their revenue on events and meetings. Meetings and events account for $565 B global spend. Hotel revenue from meetings and events is $103 B. “A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013
- 5. August 2014 @danberger#techsytalk Futurist (n) a person who studies the future and makes predictions about it based on current trends.
- 6. August 2014 @danberger#techsytalk 31 Predictions for the Next 20 Years
- 7. August 2014 @danberger#techsytalk The Discipline of Event Planning
- 8. Special Events Magazine "Liftingthe Curtain on Live Events," Think with Google, 2014 Brookings Institute There will be more events. 25% of Corporate Planners expect events in 2015. Live Nation Concert Revenue was up 29% in Q1 of 2014. Google search for sport tickets up 32% from 2 years ago. Oh, and the middle class will grow from 2B to 5B by 2030.
- 9. The number ofevent planners will continue to rise significantly.
- 10. Event planners willbe more strategic than ever.
- 11. Event planning willbe a more respected and common field.
- 12. “Meeting design” and“meeting consolidation” will be commonplace terms.
- 13. August 2014 @danberger#techsytalk Event Marketing
- 14. Events will bea part of a full- 365 marketing plan.
- 15. Sponsorships will beintegrated into the experience.
- 16. “Internet Trends 2014”by KPCB True ROI will be achievable.
- 17. August 2014 @danberger#techsytalk Event Technology
- 18. Event planning aswe know it will be automated.
- 19. Virtual audiences willbe a basic component of events. 1990s 2010s
- 20. Event planning softwarewill be free and integrated.
- 21. Custom event appswill no longer exists.
- 22. Group business willbe booked mostly online.
- 23. August 2014 @danberger#techsytalk Event Logistics
- 24. Event space willbe more commoditized than ever.
- 25. Everything you willneed will be available on-demand.
- 26. Event security willface some of its biggest challenges.
- 27. Events will mostlybe indoors or under covered structures.
- 28. August 2014 @danberger#techsytalk Event Business Model
- 29. There will bea subscription model for events.
- 30. There will beno cash at events.
- 31. Events will becrowdfunded.
- 32. Illegal events willbe more difficult to control.
- 33. Free events willbe expected by consumers.
- 34. August 2014 @danberger#techsytalk Event Content
- 35. Education will bethe key component at meetings.
- 36. Content will becrowdsourced.
- 37. Events will bean artist’s dominant source of income.
- 38. August 2014 @danberger#techsytalk Event Attendees
- 39. Events will besmaller and more intimate.
- 40. Discovery will beseamless and perfect.
- 41. People will paymore money to experience not attend.
- 42. Fans will replaceaudiences.
- 43. Source: eMarketer, April2014 Face-to-face interactions will be even more coveted.
- 44. Events will bemore important than ever.
- 45. Into the TimeCapsule 30 Predictions for the Next 20 Years of Events 2014 @danberger