You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.
Shameless Self Promotion: Do-It-Yourself PR - Presented by Peggy Duncan, Pers...SCORE Atlanta
From Sales & Marketing Conference for Small Business Owners. SCORE volunteer, Peggy Duncan, presents how she's received major media coverage with do-it-yourself efforts.
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
This presentation is from a webinar I delivered back in June. You can view the on-demand recorded session using this link:
http://bit.ly/2ggxYCj
You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.
Shameless Self Promotion: Do-It-Yourself PR - Presented by Peggy Duncan, Pers...SCORE Atlanta
From Sales & Marketing Conference for Small Business Owners. SCORE volunteer, Peggy Duncan, presents how she's received major media coverage with do-it-yourself efforts.
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
This presentation is from a webinar I delivered back in June. You can view the on-demand recorded session using this link:
http://bit.ly/2ggxYCj
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Often, when people think about "customer experience", they think about the experience of servicing a customer once they've signed on the dotted line. That may have once been true, but these days, due to heightened buyer expectations, your sales success hinges on creating experiences that knock buyer’s socks off, at every touch point in the buying and customer lifecycle.
Check out my on-demand webinar on the Sales Experts channel about this topic. bit.ly/salesexperience
This is part 1 of a three part continuing education class on blogging. The class covers the basics of WordPress and how blogging fits into the larger social media umbrella. This slide show contains great info on content marketing and creating good content.
Here is the Sneak Peek best practices of owning & maintaining the best LinkedIn account, Practices to out-reach more professionals, Connect with the right peers, and build the business relationship!
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
How We Drove Over 100,000 Visits in One MonthZion Kim
I go over the 10 ways we drove over 100K visits in one month . Learn about the fundamentals of social media and content strategy and the actual tactics we used to drive the visits.
Pardot Elevate 2012 - How Pardot Uses Pardot (Keeping Up With the Pardashians)Pardot
Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.
What's your plan for 2015 to make your practice stand out?
If your practice is still doing the following marketing activities:
- Email newsletters
- Run print advertising
- Relies on word of month
- Your website is basically a brochure
I show you how to gain new clients and refresh your practice marketing strategy, leveraging:
- Blogs
- How to leverage Facebook & Social Media advertising
- Run regular client seminars
- A website that grows your business
- Measure your ROI
Break down your business to Build the One you LoveHazel Walker
Ladies, sometimes you have to stop and take a fresh look at your business. Take it apart, reexamine what you are doing and why. Then piece by piece put it back together improving what you have started. What go you here will not get you there.
Monitor Social? Nope. Social Leads. Yup.Aseem Badshah
Social media marketing should be so much more than just monitoring and broadcasting messages. Use targeted proactive outreach to engage with your best potential customers and actually drive sales. In this presentation from Tech Marketing 360, we break it down into two easy steps. 1. Identify Your Target Customer and 2. Connect and Gauge Interest.
Understanding and Optimizing the Lead Generation ProcessZion Kim
This presentation goes through the mechanics of the lead generation process and some tips and tricks you can use to optimize the different parts.
By the end of the presentation you will understand the framework of the lead generation process and some best practices for each part.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Often, when people think about "customer experience", they think about the experience of servicing a customer once they've signed on the dotted line. That may have once been true, but these days, due to heightened buyer expectations, your sales success hinges on creating experiences that knock buyer’s socks off, at every touch point in the buying and customer lifecycle.
Check out my on-demand webinar on the Sales Experts channel about this topic. bit.ly/salesexperience
This is part 1 of a three part continuing education class on blogging. The class covers the basics of WordPress and how blogging fits into the larger social media umbrella. This slide show contains great info on content marketing and creating good content.
Here is the Sneak Peek best practices of owning & maintaining the best LinkedIn account, Practices to out-reach more professionals, Connect with the right peers, and build the business relationship!
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
How We Drove Over 100,000 Visits in One MonthZion Kim
I go over the 10 ways we drove over 100K visits in one month . Learn about the fundamentals of social media and content strategy and the actual tactics we used to drive the visits.
Pardot Elevate 2012 - How Pardot Uses Pardot (Keeping Up With the Pardashians)Pardot
Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.
What's your plan for 2015 to make your practice stand out?
If your practice is still doing the following marketing activities:
- Email newsletters
- Run print advertising
- Relies on word of month
- Your website is basically a brochure
I show you how to gain new clients and refresh your practice marketing strategy, leveraging:
- Blogs
- How to leverage Facebook & Social Media advertising
- Run regular client seminars
- A website that grows your business
- Measure your ROI
Break down your business to Build the One you LoveHazel Walker
Ladies, sometimes you have to stop and take a fresh look at your business. Take it apart, reexamine what you are doing and why. Then piece by piece put it back together improving what you have started. What go you here will not get you there.
Monitor Social? Nope. Social Leads. Yup.Aseem Badshah
Social media marketing should be so much more than just monitoring and broadcasting messages. Use targeted proactive outreach to engage with your best potential customers and actually drive sales. In this presentation from Tech Marketing 360, we break it down into two easy steps. 1. Identify Your Target Customer and 2. Connect and Gauge Interest.
Understanding and Optimizing the Lead Generation ProcessZion Kim
This presentation goes through the mechanics of the lead generation process and some tips and tricks you can use to optimize the different parts.
By the end of the presentation you will understand the framework of the lead generation process and some best practices for each part.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
On March 11, 2015, Gary Sebach, OHM Advisors' Director of Architectural Services and Marysville ECHS Principal Kathy McKinnis, presented a landmark STEM education project at the Buckeye Association of School Administrators (BASA) conference: “STEM in Motion” Ohio’s first grant-funded STEM Early College High School.
WordPress is NOT just a blog anymore!
For the seasoned WordPress developer or anyone coding in PHP, CSS, and jQuery, we will look at how you can take your theme to the next level. I will explain how theme architecture works, how to extend this architecture with custom template files, and how to create custom functions. I will also walk through the some interested CSS frameworks, like 960grid, implementing intermediate to advanced jQuery features, and how to customize the back end. Finally I will briefly discuss how to take your theme mobile using WPTouch and WPMobile.
Walton Boulevard Reconstruction, APWA Project of the YearOHM Advisors
http://www.ohm-advisors.com. An APWA award-winning project, reconstructing Walton Boulevard, in the City of Auburn Hills, was no easy task. Start with 1.5 miles of road, an old bridge over a major freeway, and three government owners. Then, throw in high priority federal and state funding deadlines and a five month schedule to complete. No problem. If you're OHM, and you're committed to Advancing Communities!
R-TSR Winning the Race - Communicating Performance-based Equity CompensationPERFORMENSATION
This whitepaper was written in conjunction with the valuation specialists at AON Radford. It discusses how to best communicate Relative TSR and other KPI, Metrics and Goals for Performance Equity Compensation Plans.
If you have, or are considering rolling out, a performance equity compensation programs this is an essential training tool to improve the results of your program.
The benefits of integrating Open Source alternatives in their commercial projects by using tools such as WordPress. I will also discuss how to optimize your web presence with Social techniques like twitter and Facebook, how to build a community around your brand, and what it takes to organize and manage large Open Source projects and communities such as PHUG.
Sustainable Suburbs: From Drivable Suburbanism to Walkable UrbanismOHM Advisors
http://www.ohm-advisors.com. A look at the history of town planning, social, demographic and psychographic trends, urban land use, and best practices in making places better for people. Jim Houk, certified planner and market-based development expert, shares best practices in suburban redevelopment.
Performensation Blog Articles Jan - June 2011PERFORMENSATION
Musings on Performance and Compensation. A full listing of all Performensation Blog Articles published between January 2011 and June 2011, including summaries of each.
Modern Roundabouts: Safety & Mobility Wrapped in a Pretty PackageOHM Advisors
http://www.ohm-advisors.com - Mad about Modern Roundabouts: Coupling Safety and Mobility. This presentation delivers a primer on roundabouts, the differences between roundabouts, traffic circles and rotaries, and the important rules of roundabouts.
Everything you need to know in order to use and abuse Facebook for your business's advantage's.
Four Major Take-aways: Why use Facebook to promote your business?
What’s the right Page for me?
How do we manage our Page?
How do you get customers from FB?
Using LinkedIn Like a Pro to Grow your BusinessCourtney Hood
This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network
Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Hear firsthand from two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success. These practical insights are not to be missed.
In this live webinar, you’ll learn:
--How to use Sales Navigator to find and engage with your decision-makers and influencers
--Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
--Best practices from our own Account Executives who use Sales Navigator daily to prospect and manage their accounts
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
The slides from my presentation to the CIM Digital PR Bootcamp held at MMU in Manchester on 5/11/15 discussing business blogging best practice, blog writing & managing the process.
13. Filling the sales funnel with a
blog
• Think of some advice your potential clients
will like
• Write a 500 word article
• Include a call-to-action
• Link to a landing page with a short form
• Pimp it out!
16. Lead nurturing
• Think of 3 follow up offers
– Subscribe to your social media channels
– Invite them to an event
– Read a new blog post
• eMail your leads
Webinar is being recordedPosted in 24 hoursYou will receive email with the link
We will show you how to generate a handful of leads, how to nurture them and when to hand over to salesHow you convert the blog reader in to a leadHow to get the traffic to your blog
Blog is the backbone of an Internet marketing campaign
Think of who your potential clients areThink of some good advice for themPrepare to give away some of your knowledge & experienceNot sellingNot bigging yourself up
Break into three sections: What you are going to tell themTell themTell them what you just told themStart with 3 or 4 paragraph headingsFind a suitable pictureSquint at the finished blog & ask if it looks like hard work
Insert a CTA text or graphical & link it to a landing page
Tell them what’s in it for themRemove navigationInclude a formAsk for as little info as possible
Pimp out your blog postShare with social mediaEmail your listTell everyone you knowPut it in your email signature
There are three types of offer:Top, Middle & BottomPeople are unlikely to jump straight to the bottom of sales funnelThey need to see you as an authority in your fieldYou need to be consistently useful to them
Think of three follow up offers to your initial offerSend each offer a set number of days after the initial contactMake each offer more engaged than the last
Every business will be differentYou don’t want leads stalled in your funnelWe are going to look at a system which can tell you who to call first, and when
Lead scoring: monitoring the activity of your leads, and scoring them based on their behavior. At some point, which you decide, you will hand them over to sales for final qualification & the sales process.What does this look like in reality?
