SlideShare a Scribd company logo
How to turn your website
into a sales funnel
The webinar will start shortly…
Nice to Meet You
                             Jason Rudland
               Owner of Get Me In Google!
    http://uk.linkedin.com/in/jasonrudland
                 jason.rudland@gmig.co.uk




      Hash Tag: #gmig
AGENDA
1   Fill the top of the sales funnel


2   Apply downward pressure


3   Handover to sales


4   Takeaways


5   Q&A
Fi l l t h e
t o p o f y o u r
     s a l e s
    f u n n e l
 1
500 words!
Filling the sales funnel with a
blog
• Think of some advice your potential clients
  will like
• Write a 500 word article
• Include a call-to-action
• Link to a landing page with a short form
• Pimp it out!
Ap p l y
Do wn wa r d
Pr e s s u r e


2
Lead nurturing

• Think of 3 follow up offers
  – Subscribe to your social media channels
  – Invite them to an event
  – Read a new blog post
• eMail your leads
Ha n d o v e r
t o Sa l e s



3
Lead scoring

•   Visit the website – 5 points
•   Subscribe to the blog – 10 points
•   Download an eBook – 20 points
•   Online tool – 25 points
•   Free consultation – 50 points
Key Takeaways

• Generate some leads with a blog
• Nurture them with follow up offers
• Score your leads and call the best ones
Qu e s t i o
        n s

5
Inspired?
Book a free expert review -
www.gmig.co.uk/review

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How to Turn Your Website into a Sales funnel

  • 1. How to turn your website into a sales funnel The webinar will start shortly…
  • 2. Nice to Meet You Jason Rudland Owner of Get Me In Google! http://uk.linkedin.com/in/jasonrudland jason.rudland@gmig.co.uk Hash Tag: #gmig
  • 3.
  • 4.
  • 5. AGENDA 1 Fill the top of the sales funnel 2 Apply downward pressure 3 Handover to sales 4 Takeaways 5 Q&A
  • 6. Fi l l t h e t o p o f y o u r s a l e s f u n n e l 1
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13. Filling the sales funnel with a blog • Think of some advice your potential clients will like • Write a 500 word article • Include a call-to-action • Link to a landing page with a short form • Pimp it out!
  • 14. Ap p l y Do wn wa r d Pr e s s u r e 2
  • 15.
  • 16. Lead nurturing • Think of 3 follow up offers – Subscribe to your social media channels – Invite them to an event – Read a new blog post • eMail your leads
  • 17. Ha n d o v e r t o Sa l e s 3
  • 18.
  • 19. Lead scoring • Visit the website – 5 points • Subscribe to the blog – 10 points • Download an eBook – 20 points • Online tool – 25 points • Free consultation – 50 points
  • 20. Key Takeaways • Generate some leads with a blog • Nurture them with follow up offers • Score your leads and call the best ones
  • 21. Qu e s t i o n s 5
  • 22. Inspired? Book a free expert review - www.gmig.co.uk/review

Editor's Notes

  1. IntroductionsContact meTwitter conversation
  2. Questions – GTW chat pane
  3. Webinar is being recordedPosted in 24 hoursYou will receive email with the link
  4. We will show you how to generate a handful of leads, how to nurture them and when to hand over to salesHow you convert the blog reader in to a leadHow to get the traffic to your blog
  5. Blog is the backbone of an Internet marketing campaign
  6. Think of who your potential clients areThink of some good advice for themPrepare to give away some of your knowledge & experienceNot sellingNot bigging yourself up
  7. Break into three sections: What you are going to tell themTell themTell them what you just told themStart with 3 or 4 paragraph headingsFind a suitable pictureSquint at the finished blog & ask if it looks like hard work
  8. Insert a CTA text or graphical & link it to a landing page
  9. Tell them what’s in it for themRemove navigationInclude a formAsk for as little info as possible
  10. Pimp out your blog postShare with social mediaEmail your listTell everyone you knowPut it in your email signature
  11. There are three types of offer:Top, Middle & BottomPeople are unlikely to jump straight to the bottom of sales funnelThey need to see you as an authority in your fieldYou need to be consistently useful to them
  12. Think of three follow up offers to your initial offerSend each offer a set number of days after the initial contactMake each offer more engaged than the last
  13. Every business will be differentYou don’t want leads stalled in your funnelWe are going to look at a system which can tell you who to call first, and when
  14. Lead scoring: monitoring the activity of your leads, and scoring them based on their behavior. At some point, which you decide, you will hand them over to sales for final qualification & the sales process.What does this look like in reality?