2017 Stackie & Hackie Awards competition at The MarTech ConferenceMarTech Conference
Presented by Scott Brinker (@ChiefMartec)
Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community.
This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.)
We also expanded the awards this year with the Hackies, inviting marketers to send in an essay describing a brilliant “marketing hack” that they’ve used at the intersection of marketing, technology, and management.
MarTech Stackies & Hackies Donates to Girls Who Code
To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. So this evening we were pleased to present them with a check for $7,800 (57 + 21 * $100 = $7,800).
The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best.
For the Stackies, we had an incredible panel of judges — Barry Levine of MarTech Today, Elisabeth Osmeloski of MarketingLand, David Raab of Raab Associates, Marc Sirkin of the MarTech Conference, and Anand Thaker of IntelliPhi — as well as yours truly, as the Stackies & Hackies Awards Chair. We selected the winners by evaluating them on five criteria:
Alignment — how well-aligned is your stack with your business
Concept — how insightful is the conceptual organization of your stack
Clarity — how easy is it for a reader to understand your stack
Design — the aesthetics of your slide and its visual appeal
Detail — more detail is generally better, within reason for a single slide
Of course, all that really matters about a marketing stack is whether its effective for your business. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses. This helps all of us better understand the reality of modern marketing technology operations and learn from each other.
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
Why Netflix Built Their Own Programmatic Platform In-HouseMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Adtech Meets Martech: Bringing Programmatic In-House. PRESENTATION: Why Netflix Built Their Own Programmatic Platform In-House - Given by Tony Ralph, Director of Ad Technology @Netflix
Blending Commerce and Content - FutureM.Verndale.2014Sean Rusinko
Blending Commerce and Content: The Shift towards Integrated Commerce and Experience Management.During this session Verndale’s SVP, Strategy, Sean Rusinko, and EVP, Experience Design, Keith LaFerriere as well as guest speakers from Sitecore and Insite Software will discuss the current commerce space, the importance of this evolving commerce and content integration for marketers and the suggested roadmap that must be in place when planning, designing and implementing a personalized commerce experience.
Facing the Facts: The State of Personalization TodayAcquia
We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.
The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.
That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to
do, but are constricted by the bottleneck that exists between marketing and development teams.
In this webinar, we’ll discuss:
- Key trends and data points about the state of personalization today
- The business challenges and requirements around personalization
- How to define, create and launch a personalization strategy
- Capabilities your personalization solution needs to have
- A preview of new capabilities available within Acquia Lift to solve these challenges and make building personalized digital experiences easier than ever at scale
2017 Stackie & Hackie Awards competition at The MarTech ConferenceMarTech Conference
Presented by Scott Brinker (@ChiefMartec)
Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community.
This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.)
We also expanded the awards this year with the Hackies, inviting marketers to send in an essay describing a brilliant “marketing hack” that they’ve used at the intersection of marketing, technology, and management.
MarTech Stackies & Hackies Donates to Girls Who Code
To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. So this evening we were pleased to present them with a check for $7,800 (57 + 21 * $100 = $7,800).
The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best.
For the Stackies, we had an incredible panel of judges — Barry Levine of MarTech Today, Elisabeth Osmeloski of MarketingLand, David Raab of Raab Associates, Marc Sirkin of the MarTech Conference, and Anand Thaker of IntelliPhi — as well as yours truly, as the Stackies & Hackies Awards Chair. We selected the winners by evaluating them on five criteria:
Alignment — how well-aligned is your stack with your business
Concept — how insightful is the conceptual organization of your stack
Clarity — how easy is it for a reader to understand your stack
Design — the aesthetics of your slide and its visual appeal
Detail — more detail is generally better, within reason for a single slide
Of course, all that really matters about a marketing stack is whether its effective for your business. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses. This helps all of us better understand the reality of modern marketing technology operations and learn from each other.
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
Why Netflix Built Their Own Programmatic Platform In-HouseMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Adtech Meets Martech: Bringing Programmatic In-House. PRESENTATION: Why Netflix Built Their Own Programmatic Platform In-House - Given by Tony Ralph, Director of Ad Technology @Netflix
Blending Commerce and Content - FutureM.Verndale.2014Sean Rusinko
Blending Commerce and Content: The Shift towards Integrated Commerce and Experience Management.During this session Verndale’s SVP, Strategy, Sean Rusinko, and EVP, Experience Design, Keith LaFerriere as well as guest speakers from Sitecore and Insite Software will discuss the current commerce space, the importance of this evolving commerce and content integration for marketers and the suggested roadmap that must be in place when planning, designing and implementing a personalized commerce experience.
Facing the Facts: The State of Personalization TodayAcquia
We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.
The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.
That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to
do, but are constricted by the bottleneck that exists between marketing and development teams.
In this webinar, we’ll discuss:
- Key trends and data points about the state of personalization today
- The business challenges and requirements around personalization
- How to define, create and launch a personalization strategy
- Capabilities your personalization solution needs to have
- A preview of new capabilities available within Acquia Lift to solve these challenges and make building personalized digital experiences easier than ever at scale
We Drive Growth for Clients Through Actionable Intelligence on First Party and Third-Party Intent-data.
MarTechs Platform provides a suite of products to drive new levels of sales performance for the Business-to-Business market.
Follow us on LinkedIn: https://www.linkedin.com/company/martechs
The workforce is rapidly changing and has its effect on business culture. Discover how the lastest technologies can overcome generational differences in combination with increased efficiency.
Social Annex Master Classing Los Angeles May 2015Social Annex
Overview of Social Annex and its value proposition as presented by Akbar Jaffer, VP of Marketing and Products, at the Master Classing event in Los Angeles in May 2015.
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARKtechnodatagroup
Technology purchases are as intricate as the smooth working of machinery. Just like in a machine all parts are needed to be perfect to make the machine work, in case of a technology purchase the client, customer and the stakeholders must be aligned on the benefits and uses of the technology that is being sold.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
How to become successful with Digital Marketing PlatformsHippo
How to become successful with Digital Marketing Platforms
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Our extensive knowledge of e-commerce, combined with our proprietary technology, allows us to help brands devise and implement efficient and rewarding digital shelf strategies – aligned to both commercial objectives and retailer expectations.
View the Big Data Technology Stack in a nutshell. This Big Data Technology Stack deck covers the different layers of the Big Data world and summarizes the major technologies in vogue today.
We Drive Growth for Clients Through Actionable Intelligence on First Party and Third-Party Intent-data.
MarTechs Platform provides a suite of products to drive new levels of sales performance for the Business-to-Business market.
Follow us on LinkedIn: https://www.linkedin.com/company/martechs
The workforce is rapidly changing and has its effect on business culture. Discover how the lastest technologies can overcome generational differences in combination with increased efficiency.
Social Annex Master Classing Los Angeles May 2015Social Annex
Overview of Social Annex and its value proposition as presented by Akbar Jaffer, VP of Marketing and Products, at the Master Classing event in Los Angeles in May 2015.
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARKtechnodatagroup
Technology purchases are as intricate as the smooth working of machinery. Just like in a machine all parts are needed to be perfect to make the machine work, in case of a technology purchase the client, customer and the stakeholders must be aligned on the benefits and uses of the technology that is being sold.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
How to become successful with Digital Marketing PlatformsHippo
How to become successful with Digital Marketing Platforms
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Our extensive knowledge of e-commerce, combined with our proprietary technology, allows us to help brands devise and implement efficient and rewarding digital shelf strategies – aligned to both commercial objectives and retailer expectations.
View the Big Data Technology Stack in a nutshell. This Big Data Technology Stack deck covers the different layers of the Big Data world and summarizes the major technologies in vogue today.
Over the last few years, Airbnb’s frontend architecture has evolved to keep pace with the rapid advancement happening the JavaScript world. Starting as a humble Rails 2 + Prototype.js app in 2008, the frontend stack powering airbnb.com has gone through a few revisions, including a push towards single-page app architecture with Backbone.js and Handlebars.js, an adventure into isomorphic JavaScript with Rendr (our library for using Node.js to server-render Backbone SPAs), and most recently, a move toward React.js and a re-envisioning of our build pipeline to take advantage of CommonJS, ES6, and a Node.js-based transform system. Spike Brehm, software engineer on the @AirbnbNerds team, will walk through how we approached and executed on these changes. Plus, get excited to see a preview of our new approach to isomorphic JavaScript, allowing us to server-render React components from our Rails app.
Spike Brehm is a software engineer at Airbnb who specializes in building rich web experiences. As a JavaScript nerd, he has spent the last few years shipping web apps and prototyping Airbnb’s front-end stack, experimenting with “isomorphic JavaScript” — apps that have the flexibility to run on both the client and sever using the same codebase.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
Every enterprise has a multitude of existing systems - including on-premise as well as cloud solutions - that perform critical functions. Integrating data and services across these systems is critical for an enterprise to successfully implement its digital transformation efforts. Therefore, most often than not, enterprise integration is at the heart of any organization’s digital transformation strategy.
There are many marketing platforms in internet world. But what is the best for SMEs? That's why the workshop DIGITAL MARKETING PLATFORM FOR SMES will be organized in the end of this year.
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
Brands as platforms - marketing in a digital ageGuy Kedar
Building a platform/ecosystem, enables brands to provide consumers with a value exchange greater than what the specific product/service was able to , and to create a true differentiator for the brand. This deck looks at the ways brands need to approach digital to revolutionize their marketing.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
We are living in an age where physical and digital worlds collide and blend into a new ground of unique experience, where information is readily accessible anywhere and anytime. In this age, enterprises the world over are touting large-scale digital
transformation as the foundation for business transformation, to make enterprises scalable, agile and
future-ready
[WSO2Con EU 2017] Integration Platform Strategy for Digital TransformationWSO2
Enterprise integration has been evolving for several decades and has been going through drastic changes. In this slide deck, we focus on the future trends in enterprise integration and how WSO2 integration addresses these needs.
Pitching a solo session for SXSW 2016 on the topic of "hacking marketing" — great management ideas that marketers can borrow from the software development community to better thrive in a digital world.
Navigating the Marketing Technology RapidsScott Brinker
A whirlwind tour of the marketing technology landscape, with a discussion of its rapid growth over the past 5 years -- and how it may evolve in the years ahead. A look at why marketing technology is so important to marketing today and how marketing teams can develop marketing technology management capabilities within their organizations.
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Presentation at 2012 CreateTech introducing creative technologists to the world of marketing technologists on the other side of the agency/brand divide.
Everything Is Marketing, Everyone Must Be AgileScott Brinker
Keynote for Valtech's Agile Day 2012. Discusses the evolution of marketing into the broader mission of customer experience and how "agile marketing" principles and practices can help organizations succeed in this new era.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
Presentation from "Mythbusting PPC Urban Legends" at SMX Advanced 2009 focusing on 3 landing page myths: 1) landing pages as single pages 2) Flash is bad 3) MVT is better than A/B testing -- all not true.
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.