The document discusses the importance of converting website visitors into customers using effective marketing tools. It emphasizes that improving conversion rates is more important than merely increasing website traffic, and provides a list of top tools necessary for enhancing conversions, such as clear calls to action and interactive features. The document encourages businesses to adopt strategies similar to those of successful companies to improve their online presence and sales results.

1. Turning Prospects into Customers
“Top 10 Tools to increase your
Website Conversions”
$100 Cash to anyone that has
ALL of today’s Tools on their
website. Will you win it?

2. Why do we want the top 10 Tools?
Our real questions are:
“Why does our website not produce
the sales we want?”
“What are our missing tools to get
more traffic and finally, more sales?”

3. Why doesn’t Internet Marketing Work?
The secret isn’t getting more
people to our websites, it is
Conversion learning how to convert the
Marketing people that already come and
turning them into customers…
once we master ‘conversions’,
bringing more people to our
site is the last easy step.
The industry average is 5% of site visitors purchase.
What is your average? How many buy from you?

4. What is Inbound Marketing?
Inbound Marketing is learning how to create
such a powerful online presence, that people
are attracted to your website. They are now
chasing you.
Once you master such a powerful online
presence on the internet, you will ‘attract’
thousands of new prospects to your website.
That is Inbound Marketing.
Do you Dominate Google?

5. What is Conversion Marketing?
Conversion Marketing is taking website ‘hits’ and visitors,
and learning how to interact with them, that their
questions are answered and needs are met; only then
will they purchase from you, converting into sales.
At the end of the day, if inbound steps don’t convert more
sales, all this effort is worthless. The power comes from
not getting more people to your website, but to close
sales/hits you already get; converting them into new
customers.
That is called Conversion Marketing .
How well does your website “Convert”?

6. Inbound Conversion Sales/Clients/
Marketing + Marketing = Customers
+ =
Traffic + Conversions = Profit

7. All the traffic in the world
won’t help us if we don’t
have the tools to convert
them into sales.

8. Can I be honest?
• Want to know why
our websites suck?
• Want to know why your
website isn’t producing any
results?

9. Honesty Check 101?
We build our websites different
than the big companies.
We need to change; we need to
build them like they do.
Example Search: Best Buy IPOD

10. If we click on this link, will it
send us to an Ipod to purchase
right now, or will it send us to
the Best Buy Homepage?
It will send us to the Ipod to
purchase right now. All of us
would be upset if the link sent
us to their homepage.
So why do the big sites sent us
deep within their websites to
“buy now”, but we send
everyone to our homepage?

11. Don’t send anyone to
your homepage!
Homepage = Branding
Every Other Page = Sales
(Call to Action)

12. Call To Action
Your site must have a “call to action”
on every page… meaning:
Once they click your link, they should
be taken to a webpage within your
website to:
•‘buy it now’
•‘email capturing campaign’
•‘follow us on Twitter’

13. So would you like
the Top 10
‘Conversion Tools?

14. Learning from the Master
Website Builders
Do our websites:
Educate & Inform?
Engage and Intrigue?
Entertain and Connect?
Have the ‘Tools’ to interact with our prospects?
Have the ability to close a sale
easily and effectively?
Engaging and interacting with our website
visitors creates more sales!!!

15. Website Tools: The Big “4”
Tool #1
Large 800 # on every page!

16. Website Tools: The Big “4”
Tool #2
Can your prospects email you?
Is it easy? Is it on every page?
Do they have to search for it? Ugh!!!

17. Website Tools: The Big “4”
Tool #3
Chat Software
Is it on every page?

18. Website Tools: The Big “4”
Tool #4
Email Capturing Campaign
aka. Squeeze Page, Capture Page,

19. Anyone have the Big Three?
1. Large Phone Number on every
page?
2. Email option on every page?
3. Chat Software on every page?
4. Email Capturing Campaign?

20. Tool #5 Have Social Connections?
External Link Building via:
• Can people follow you on Twitter, Facebook,
Linked-in, You Tube, My Space, etc.?
• Have links to your site in industry Chat Rooms?
• Have links to your site in industry Discussion
Forums?
• Have links to your site in Google Groups & Yahoo
Groups in our industry?

21. Tools #6 & #7
Website
Tools
Video & Audio:
‘Tools’ such as Video and Audio on our
websites engage & entertain our
prospects and grab their attention?
Do you have a Video or Audio?
If so, how many do you have?
Do your Video’s have
Closed-Captioning?

22. Tool #8 #9 #10
Website
Tools
Interactive Tools:
Do we have Downloads, Articles, Blogs,
News Feeds (of Industry Information)
which entertains and educates
our site visitors.

23. Anyone have all top 10?
Anyone want the $100?
Did you pass the Test?

24. Want some Bonus Tools?

25. Bonus Tools #1-#6
Does your website:
• maximize keyword rich?
– Have 50-100 keywords for searches?
• have a Discussion Forum?
– So your prospects have a home?
• have hundreds of Internal Links?
– So your Google Page Rank with increase?
• have all of your Articles/Blogs on your website?
– and on your Facebook page?
• have a large volume of Quantity Content?
– have 30-100 pages of industry quality content?

26. Contact Us:
Take your business to the next
level today. Contact us for a
quote to bring your internet
business into this century with
the tools to engage your
prospects and turn them
into paying customers.
www.iXodConversionMarketing.com 888-484-6625