SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
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Would you like to draw a crowd to your next event or conference? Or are you a hotel looking to host more events at your venue? Leverage the power of social media! Social media is a powerful marketing tool for building buzz around your event or venue. In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing will share actionable tips that will help you get your events sold out in no time. In this presentation you will learn: • How to create engaging content before, during and after your event • Tools to create killer social media images (with little to no design skills!) • How to create contests • How to increase website visits and leads • Leveraging influencers • Advertising on social media • Successful case studies • Tips, tools, tricks and more! Amberly Rundell is a Digital Marketing Strategist at Mannix Marketing Inc., a full service internet marketing and web design company located in Glens Falls, NY. With 10+ years of experience in internet marketing strategy, SEO and Social Media Marketing, Amberly is an expert in helping businesses of all sizes find greater exposure on the web, attract quality leads and turn their fans into loyal customers. Not only has she worked with major brands such as Walt Disney World, Six Flags and Hilton, her work for clients has been recognized by prominent industry publications. Her high energy and passion for teaching social media is evident in each every presentation she gives. Her goal is simple: to inspire and educate her audience with valuable tips that they can put into action right away! Looking for a Social Media Speaker for your next event? Contact Amberly Rundell at (518) 743-9424. www.mannixmarketing.com
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SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
- 2. Amberly Rundell Digital Marketing Strategist Mannix Marketing
- 3. Website Design Social Media Marketing Search Engine Optimization Mobile Marketing Regional Guides
- 5. Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
- 6. • RRun a Contestun aRun Contest Contest
- 7. Facebook: 1.5 Billion Twitter: 500 Million Instagram: 400 Million Pinterest: 100 Million Source: www.convinceandconvert.com
- 8. Top Social Media Sites for Hospitality & Event Marketing
- 9. “In social media, content leads to conversations, conversations build relationships, and relationships results in ROI.” Petrafisher.com
- 10. What are your goals? • Brand and Event Awareness • Sales • Email Sign Ups • Website Traffic • User Generated Content • Customer Service
- 11. What will you learn? Top 10 Tips To Market Your Event on Social Media 1. Optimize Your Profile 2. Study Your Competitors 3. Share Great Content 4. Tag Your location 5. Get More Followers 6. Engage with Fans 7. Run a Contest 8. Connect with Influencers 9. Use Scheduling Tools 10. Design Tools and Tips
- 14. Promote Your Event in Your Cover Photo
- 15. Add Your Event Link in the Description Area of Your Cover Photo
- 17. Incentivize Purchasing Tickets in Advance
- 18. Add your website address to your About section
- 19. Update Your “Call-to-Action” Link (Book Now, Contact Us, Watch Video etc.”)
- 20. The “Call-to-Action” Link Will Appear Under Your Cover Photo on a Mobile Device
- 21. Add a Featured Video Example videos to post: • Last years event • Interview attendees at the event • Speaker clips
- 22. Create a Sense of Urgency to Register “First 100 guests get a coupon code for $100 off.”
- 24. Optimize Your Photo Albums
- 25. Encourage People To Write Reviews
- 28. Tagboard • #hilton • #marriott • #TrumpTowers • #hotelmarketing • #luxuryhotels • #bedandbreakfast • #SkiResorts
- 30. Example Hashtags for Bed & Breakfasts #Bedandbreakfast #bandb #Adirondackhotels #luxurybedandbreakfasts #boutiquebedandbreakfast #hotels #luxuryboutiquehotels #hilton #kimpton #hotelmarketing
- 31. Get Inspired!
- 32. #WeddingVenue
- 35. Get Inspired! Share Great Content3 Before During After
- 36. Before
- 38. Share Past Events Photos
- 41. Show off the venue & amenities
- 44. Build Excitement
- 45. Post Video Clips of Past Events
- 49. Create a “Convince the Boss” Page
- 50. Share Pictures of Your Products
- 51. Highlight Things To Do Near The Event “Top 10 Things to do in Albany, NY”
- 52. Share Tips “Stop selling. Start helping.”
- 53. Venue Awards
- 54. FAQ’s Keep an ongoing list of FAQ’s that you receive about your event or industry. Create a blog post with the answers, and post the link on your social media accounts. Source: AmyPorterfield.com
- 55. Use Real People (No Stock Photos - Be Authentic!) Include REAL human faces they receive 38% more likes on average, and 32% more comments.
- 58. Canva.com
- 59. Pull back the curtain and give a sneak peak of the experience
- 61. Promote Events
- 62. A Day in the Life
- 63. What is your USP? (Unique Selling Proposition) •How are you different from your competitors? •Why do customers love you? •How are you different from your competitors? •Why do customers love you?
- 64. What is UNIQUE to your business? 1) Do you have a well known keynote speaker? 2) Has your Executive Chef won numerous awards? 3) Do you offer private yoga classes inside of your hotel rooms? 4) Do you have customers that have been coming to you for 20+ years??
- 65. During
- 66. Have you won any awards?
- 68. Showcase Employees at Work (and what they’re working on!)
- 69. “In the Moment” Photos
- 70. Videos
- 72. After
- 73. Testimonials
- 74. Show Highlights of Events
- 78. Wordswag
- 82. Our venue is the perfect place for your wedding reception! #weddingvenues #AdirondackHotel #Adirondackweddingvenues #Adirondackweddings
- 83. After the Event *Encourage people to tag themselves in your photos!
- 84. Share User Generated Content
- 85. Interview Attendees & Write a blog Post • Favorite part of {event} • Top Key Takeaways from {event} • Will you attend again?
- 86. Blog Post
- 87. Recap – Key Takeaways
- 88. Storytelling
- 90. “Activate your fans, don’t just collect them like baseball cards.” -Jay Baer, Convince & Convert
- 91. Have a conversation Remember to visit other pages and Comment, like and share their content as your business.
- 92. Create an Event Page
- 93. Ask Questions (Be genuinely interested in your audience)
- 94. Create a Facebook Group
- 95. Engage Your Fans
- 96. Get Inspired! Get More Fans5
- 97. Add Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
- 98. Encourage Guests to “Check In”
- 99. Run a Contest or Giveaway www.mashable.com
- 100. Email Newsletters
- 101. Add Icons to Your Website
- 102. Like and Comment on Other Pages
- 103. • Business Partners • Clients • Members of the Chamber of Commerce • News Channels • Potential Business Clients • Competitors • Influencers
- 104. Promote for FREE on city sites
- 105. Add Social Share Buttons to Your Event Registration page
- 106. Custom Audiences • Target People that Visit your Website • Target Email List Source: www.adweek.com
- 107. Get Inspired! Run a Contest7
- 108. Contests – Like and Tag to Enter
- 112. Share Events on Local FB Pages
- 113. Boost Posts on Adirondacks FB page
- 115. Hyper Target Your Audience • Age • Location • Interests • Pages Liked • Websites Visited • Occupation
- 116. Boost (Custom Target Audiences) Target Audience: Engaged couples 50+ miles away from Cape Town. Interested in wedding planning.
- 117. Boosts Posts on Albany FB page
- 118. Boost Posts on Lake George FB Page
- 119. Boost Post Target Audience: 45-65, Male/Female, 50+ mailes near Hoover, Alabama, Interested in Finanial Planning, Retirement, etc.
- 120. Target Professions Target Audience: Hospitality managers, Restaurant Managers, Event Planners, Meeting Organizers 25+ miles from Latham, NY. PLUS People who have liked the Meeting Professional Internationals Page.
- 121. Get Inspired! Create a team9
- 122. Get Inspired! Tools & Tips10
- 123. Tagboard
- 124. www.picmonkey.com
- 125. Edit Photos Like a Pro www.picmonkey.com
- 126. www.Canva.com
- 127. Create Amazing Visual Content www.picmonkey.com
- 131. Key Takeaways • Social Media is all about VISUAL STORYTELLING • Study others “doing it right” for inspiration • Find out what makes you unique • Tell your story visually using images and videos • Take us behind the scenes - Capture Moments! • Interacting – Be social and authentic • Don’t do it alone. Find ambassadors to help.
- 132. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
- 135. Need help? • Training and workshops • 1:1 Consulting • Social Media Strategy • Management
- 136. "If you keep on doing what you've always done, you'll keep on getting what you've always got.” - W. L. Bateman Try something new!
Editor's Notes
- https://www.youtube.com/watch?v=ZQzsQkMFgHE
- The latest stats are showing that 90% of businesses are attempting to use social media in some way to drive traffic get expsoure and build there brand. In fact, according tgo alexa, the most popular social media sites like Facebook, YouTube, LinkedIn etc are the visited sites in the WORLD. All of this sounds great, but many small busineses can think you spend countless hours with little to no turn on investment. I have spent coutlness hours understanding what works. Whether your’re a small hotel, You can no longer afford to ignore social media marketing.
- Branding – The most people you reach, the more buzz you create about your brand, the better you are. Traffic is MASSIVE.
- Study what other businesses are doing. Search hashtags that are relevant to your business. Bakery: #Bakery #BakeryTips Adirondack Bed and Breakfast: #Adirondacks #HotelMarketing #AdirondackHotel #bedandbreakfast #BandB Non Profit Organization: #nonprofits Find competitors and other brands similar to yours. When you do this, use the Follow Mate app and look at who is following these competitors. These are your perfect audience and you need to connect with as many of them as possible. One of the easiest ways to get good at marketing, is to just model what the pros are doing. Don’t just copy them make it original to your brand.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? *Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- . Give away free tickets Create some buzz around the event and give away free tickets! This is a great way to build excitement and get people involved. To do this, you can run a variety of different contests on your page. For example, try out trivia questions, caption this photo, “like and share this post” and we’ll choose a random winner, etc. For a full list of Facebook contest ideas, click here.
- Give them teasers.
- Visual Storytelling is here to stay. And the businesses that know how to do this right are the ones that succeed online.
- Instagram is great to give a sense of closeness with the brand to fans. There’s nothing like seeing a friendly face on social media when you are looking at a company’s page. Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company. Virgin America airlines is the perfect example of a company that likes to show their brand experience through Instagram. They frequently post pictures of surprises they give to their customers, where their customers are going, snapshots of their customers with celebrities including the CEO of the Virgin Group Richard Branson and shout-outs to sponsors that make their brand experience even more memorable. Use Instagram to feature your customers to facilitate and improve the connection you have with your audience. In addition to making your customers happy, you will put a face to your brand—something that is valuable for your audience.
- Adding Instagram to your event marketing mix can help you reach more people, get more people to visit your booth and increase engagement with your audience.
- Relationship building.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? Contests – Best engagement photos, cutest couple, etc.