Mel Carson - Social Media White Paper - learn-earn-social-media
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The document discusses opportunities for learning and earning through social media using the Microsoft Advertising Community. It describes launching a blog and forums in 2006 to provide an official voice, get feedback, request features, and sign up beta testers. It also discusses measuring the growth of social media presence, lowering costs through information and empowerment, and internal education leading to external evangelism.
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The document discusses inbound marketing and how it differs from traditional outbound marketing approaches. It defines inbound marketing as thinking like a publisher by focusing on creating useful content to attract and engage potential customers, rather than interrupting them with sales messages. The document provides an overview of developing an inbound marketing plan, tools for social media platforms like Facebook, Twitter and LinkedIn, and how to measure the results of inbound marketing efforts. It emphasizes focusing on relationships, researching customer interests, and experimenting with different tactics.
2011 PRINTEGR8 Presentation
This document discusses strategies for integrated marketing and communications across multiple channels. It recommends developing a multi-channel strategy based on audience data to reach prospects, associates and customers through print, web, mobile and social media. Specific tactics discussed include using QR codes, SMS/text, digital watermarks and augmented reality to mobilize content and drive traffic. It also covers developing a social media marketing plan, creating personalized messaging based on customer data, and measuring effectiveness across channels.
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http://bit.ly/4wCjbV
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