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Researcher@Leeds Lp

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Lawrie Phipps
Lawrie Phipps

This document provides an overview of using Web 2.0 tools for professional purposes and managing online identity. It discusses how Web 2.0 allows for increased collaboration, content sharing and digital footprints. Tips are provided for setting up a blog on the university system and addressing copyright issues when using images, video and other user-generated content online.

TechnologyEntertainment & Humor
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Web 2.0, Online Identity and Presenting Yourself Online Lawrie Phipps Consultant, SDDU [email_address]
Timing ,[object Object],[object Object],[object Object]
About this workshop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 An introduction to some basic tools
What is Web 2.0? ,[object Object],[object Object]
 
Some Basic Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas into basic tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Digital Footprints: Identity and Persona and why is it important in your role?
My basic identity map (circa 1994) Lawrie Phipps Professional Personal
My basic identity map (2008) Lawrie Phipps Profession Personal Publication Professional Opinion Hobbies Expression Political?
My basic identity map (2008) Hobbies Flickr, youtube, ‘Group Sites’ Expression Blogs, Twitter Professional Member of… (SEDA, HEA) Personal You tube, Flickr, Blog Lawrie Phipps Profession Where I work (contact pages) Political Member of…, Justgiving.com, Comments on Blogs Opinion Comments on Blogs, Twitter Publication Blogs, papers published online, Twitter, Flickr, Slideshare
So why is an ‘online’ persona important? ,[object Object],[object Object],[object Object],[object Object]
But, Identity Matters
Key areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s not all bad news
Exercise
Writing for the Web: The basics “ We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” Robert Wilensky
Differences: Web - Print ,[object Object],[object Object],[object Object]
Eye tracking (NN/g tests) http://www.useit.com/alertbox/reading_pattern.html
Implications of the ‘F’ Pattern ,[object Object],[object Object],[object Object]
Meaningless Content and Clichés ,[object Object],[object Object],[object Object]
Some tips for writing online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object]
What Leeds PhD students said: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up a blog on the university Elgg site https://elgg.leeds.ac.uk/
 
Logging in and creating a profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Posting an entry ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Text ,[object Object],[object Object],[object Object]
Copyright and IPR ,[object Object],[object Object],[object Object]
Copyright and IPR - resources ,[object Object],[object Object],[object Object],[object Object]

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Researcher@Leeds Lp

  • 1. Web 2.0, Online Identity and Presenting Yourself Online Lawrie Phipps Consultant, SDDU [email_address]
  • 2.
  • 3.
  • 4. Web 2.0 An introduction to some basic tools
  • 5.
  • 6.  
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  • 8.
  • 9.
  • 10. Digital Footprints: Identity and Persona and why is it important in your role?
  • 11. My basic identity map (circa 1994) Lawrie Phipps Professional Personal
  • 12. My basic identity map (2008) Lawrie Phipps Profession Personal Publication Professional Opinion Hobbies Expression Political?
  • 13. My basic identity map (2008) Hobbies Flickr, youtube, ‘Group Sites’ Expression Blogs, Twitter Professional Member of… (SEDA, HEA) Personal You tube, Flickr, Blog Lawrie Phipps Profession Where I work (contact pages) Political Member of…, Justgiving.com, Comments on Blogs Opinion Comments on Blogs, Twitter Publication Blogs, papers published online, Twitter, Flickr, Slideshare
  • 14.
  • 16.
  • 17. It’s not all bad news
  • 19. Writing for the Web: The basics “ We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” Robert Wilensky
  • 20.
  • 21. Eye tracking (NN/g tests) http://www.useit.com/alertbox/reading_pattern.html
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Setting up a blog on the university Elgg site https://elgg.leeds.ac.uk/
  • 29.  
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  • 34.