Presented by Scott Abel at the Society for Technical Communication Summit, June 2, 2008 in Philadelphia.
Your user community can be an invaluable source of information about your product or service. Using Web 2.0 technologies, you can augment your existing technical documentation with user-generated content. The presentation will explore the possibilities, as well as the perils, of leveraging this often-overlooked resource.
Webinar - Copywriting for the Web: Today's Best Practices - 2017-05-18TechSoup
Visit http://www.techsoup.org for donated tech for nonprofits and libraries!
Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?
Of course, you know that your website forms an essential part of your organization's marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.
This webinar offers plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.
Social media and working online doesn't have to be overwhelming; you can take back control. This free webinar explores personal productivity techniques, including the use of attention training and visualization, to combat distraction. It will also cover conscious computing tools and apps that can help lengthen your attention span and replace information overload with a sense of mindfulness. The tips and tools, once you put them into practice, will help you achieve more in less time and ultimately increase your focus and wellbeing.
Based on the ideas in The Happy Healthy Nonprofit: Strategies for Impact without Burnout, internationally acclaimed trainer and author Beth Kanter leads this fun, interactive webinar.
How to use IBM Connections to manage a product buildSherpa Software
Learn how to manage projects such as redesigns, product builds and more with this white paper on "How to use IBM Connections to manage a product build." One of Sherpa Software's resident IBM experts, Denny Russell, takes the reader through his process and helps them to understand how to "work smart and not hard" by using a social collaboration tool.
Webinar - Libraries As Innovation Hubs - 2017-05-31TechSoup
Public libraries are hubs for innovation and community engagement. Library workers must listen closely to community needs to design programs and services responsive to continuous changes in technology and fluctuations in funding. This free webinar showcases two examples of collaborative design events used in public libraries to generate ideas, build community, and solve problems.
Chris Kyauk talks about the Alameda County Library’s Innovation Fest, a collaborative team challenge for public library staff. The Innovation Fest was designed to help library staff become more comfortable with design processes and risk taking to better create solutions to serve library patrons.
Sarah Washburn shares Caravan Studio’s process for community centered design to develop technology solutions that solve real problems. This process has been successfully applied to projects with libraries as a key strategic collaborator, most recently in Indianapolis (IN).
Linkedin for BNI members in Hyde Park, OhioChris Celek
How to use Linkedin to meet, connect with and build relationships with customers and business partners.
Presented by Chris Celek of Celek Media Consulting on April 4, 2011, to the BNI networking group in Hyde Park, Ohio.
Webinar - Copywriting for the Web: Today's Best Practices - 2017-05-18TechSoup
Visit http://www.techsoup.org for donated tech for nonprofits and libraries!
Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?
Of course, you know that your website forms an essential part of your organization's marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.
This webinar offers plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.
Social media and working online doesn't have to be overwhelming; you can take back control. This free webinar explores personal productivity techniques, including the use of attention training and visualization, to combat distraction. It will also cover conscious computing tools and apps that can help lengthen your attention span and replace information overload with a sense of mindfulness. The tips and tools, once you put them into practice, will help you achieve more in less time and ultimately increase your focus and wellbeing.
Based on the ideas in The Happy Healthy Nonprofit: Strategies for Impact without Burnout, internationally acclaimed trainer and author Beth Kanter leads this fun, interactive webinar.
How to use IBM Connections to manage a product buildSherpa Software
Learn how to manage projects such as redesigns, product builds and more with this white paper on "How to use IBM Connections to manage a product build." One of Sherpa Software's resident IBM experts, Denny Russell, takes the reader through his process and helps them to understand how to "work smart and not hard" by using a social collaboration tool.
Webinar - Libraries As Innovation Hubs - 2017-05-31TechSoup
Public libraries are hubs for innovation and community engagement. Library workers must listen closely to community needs to design programs and services responsive to continuous changes in technology and fluctuations in funding. This free webinar showcases two examples of collaborative design events used in public libraries to generate ideas, build community, and solve problems.
Chris Kyauk talks about the Alameda County Library’s Innovation Fest, a collaborative team challenge for public library staff. The Innovation Fest was designed to help library staff become more comfortable with design processes and risk taking to better create solutions to serve library patrons.
Sarah Washburn shares Caravan Studio’s process for community centered design to develop technology solutions that solve real problems. This process has been successfully applied to projects with libraries as a key strategic collaborator, most recently in Indianapolis (IN).
Linkedin for BNI members in Hyde Park, OhioChris Celek
How to use Linkedin to meet, connect with and build relationships with customers and business partners.
Presented by Chris Celek of Celek Media Consulting on April 4, 2011, to the BNI networking group in Hyde Park, Ohio.
Technology and Business Growth! - What Companies Need To KnowBrian Bluff
CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:
The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.
Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?
Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.
The Power of Social - Revolutions, Disasters and Tomorrows IT Chris Dancy
The Power of Social - Revolutions, Disasters and Tomorrows IT
You are what you tweet and the social revolution.
-In the 1950s, executives feared the bathroom: employees will waste productive time.
-In the 1970s, executives feared the telephone: employees will waste productive time.
-In the late 1980s, executives feared email: employees will waste time.
-In the 1990s, executives feared Internet access: employees will waste time.
-In the 2000s, executives fear social media: employees will waste time.
"You will become an innovation machine or a DATA PRODUCING DRONE."
--------
For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500.
Making sense of your Digital WorkplaceSam Marshall
One of the challenges of a modern intranet is that the boundaries are becoming blurred by the growth of social and collaboration tools, mobile access and cloud applications. In this evolving landscape, intranets remain highly important, but the roadmap needs to plan for the digital workplace as a whole. Based on hands-on experience of developing strategy, Sam Marshall shows how approaching this from an employee perspective can bring clarity and purpose, but also how the emphasis needs to be as much on management as on technology.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
Learn more about Mobile Growth: http://mozza.io
These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
We’re living in the Enterprise 2.0 era and there’s no place for old communication and collaboration tools like email in our lives. Right? Then why does email continue to be the collaboration backbone for over 80% of organizations all over the world? We can hate emails, but we have to face the fact that today email is still the most frequently used tool for business people. Should Enterprise 2.0 fight email? Or is there a possibility to leverage its advantages and popularity? The presentation offers a possible solution for this dilemma.
Designing Intelligent Coversations: A Chatbot WorkshopAustin Beer
A workshop for people to learn how to make chatbots! Discussing UX, AI, and much more. This was presented at SXSW 2017 and at O'Reilly Design Conference by Austin Beer, David Sicher, and Matt Ryan.
An intranet serves as an internal communication tool for employees by allowing them to have varying degrees of access to critical company resources. Intranets are implemented to improve organizational efficiency, employee productivity, and collaboration within a company. Here are 8 steps to intranet optimization that will help you to make your intranet more effective in your organization.
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
How to create CAD designs to facilitate collaboration and inter-operability between designers and the rest of the team. Designers, often trapped by looming schedules and inadequate process, need tools to fulfill the demands of collaboration and inter-operability. This presentation will address a set of simple standards and processes that allow designers to include necessary data and modeling standards directly in their CAD models. They are quick and clear instructions that capture the information required by the entire team. This strategy facilitates collaboration among team members such as analysis, parts and materials, manufacturing and configuration management.
Technology and Business Growth! - What Companies Need To KnowBrian Bluff
CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:
The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.
Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?
Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.
The Power of Social - Revolutions, Disasters and Tomorrows IT Chris Dancy
The Power of Social - Revolutions, Disasters and Tomorrows IT
You are what you tweet and the social revolution.
-In the 1950s, executives feared the bathroom: employees will waste productive time.
-In the 1970s, executives feared the telephone: employees will waste productive time.
-In the late 1980s, executives feared email: employees will waste time.
-In the 1990s, executives feared Internet access: employees will waste time.
-In the 2000s, executives fear social media: employees will waste time.
"You will become an innovation machine or a DATA PRODUCING DRONE."
--------
For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500.
Making sense of your Digital WorkplaceSam Marshall
One of the challenges of a modern intranet is that the boundaries are becoming blurred by the growth of social and collaboration tools, mobile access and cloud applications. In this evolving landscape, intranets remain highly important, but the roadmap needs to plan for the digital workplace as a whole. Based on hands-on experience of developing strategy, Sam Marshall shows how approaching this from an employee perspective can bring clarity and purpose, but also how the emphasis needs to be as much on management as on technology.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
Learn more about Mobile Growth: http://mozza.io
These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
We’re living in the Enterprise 2.0 era and there’s no place for old communication and collaboration tools like email in our lives. Right? Then why does email continue to be the collaboration backbone for over 80% of organizations all over the world? We can hate emails, but we have to face the fact that today email is still the most frequently used tool for business people. Should Enterprise 2.0 fight email? Or is there a possibility to leverage its advantages and popularity? The presentation offers a possible solution for this dilemma.
Designing Intelligent Coversations: A Chatbot WorkshopAustin Beer
A workshop for people to learn how to make chatbots! Discussing UX, AI, and much more. This was presented at SXSW 2017 and at O'Reilly Design Conference by Austin Beer, David Sicher, and Matt Ryan.
An intranet serves as an internal communication tool for employees by allowing them to have varying degrees of access to critical company resources. Intranets are implemented to improve organizational efficiency, employee productivity, and collaboration within a company. Here are 8 steps to intranet optimization that will help you to make your intranet more effective in your organization.
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
How to create CAD designs to facilitate collaboration and inter-operability between designers and the rest of the team. Designers, often trapped by looming schedules and inadequate process, need tools to fulfill the demands of collaboration and inter-operability. This presentation will address a set of simple standards and processes that allow designers to include necessary data and modeling standards directly in their CAD models. They are quick and clear instructions that capture the information required by the entire team. This strategy facilitates collaboration among team members such as analysis, parts and materials, manufacturing and configuration management.
Subtitled: "Writing FOSS Docs That Don't Suck"
A look at why documentation is so important for open source projects, and how to create documentation that does wonders for your project.
Created for linux.conf.au 2010 in Wellington
Users creating and sharing their creative content, is an extremely popular activity. While ‘User Generated Content’ or UGC has been with us since the days of home movies, thanks to Youtube and Facebook it easier than ever to get involved. Almost everyone is snapping pictures, recording videos and sharing them online. Find out how you can engage your audience and tap into the UGC pipeline. This discussion will include real experience from the trenches, including UGC best practises, how to maximize submissions, how to increase site traffic and time spent on site, methods to curate and get the most from UGC and more. We will also explore some case studies of top UGC programs that show the diversity of options and potential of this powerful channel.
ConWiz is Wizards of Content, communication and providing an extraordinary experience to users, companies and corporate means to communicate their target audience efficiently and effectively by providing them web 2.0 online / digital marketing and branding solutions.
http://www.tmsss.com/services/tech-docs/
We provide accurate and relevant Technical Documentation for the safe operation and maintenance of all types of equipment.
Monika Konieczny - Gamification & storytelling: how to turn boring technical ...soapconf
Language is one of those magic tools that helps us sharing thoughts, ideas, feelings. As we all experience every day it’s not an easy task… You need to be a true wordsmith to make your message clear, easy to understand, and what’s most important generating the appropriate energy in your audience. It’s especially important when you’re a Tech Writer. You have the power to help end user fail in love with the product or hate it and abandon… There’s a wide variety of a daily challenges. One of them is how to write help in a appealing for the user way? Geeky/technical language is extremely boring – most of us hardly ever even start reading the help. But… What if reading help was as exciting as reading a good thriller? What if while learning new feature user would feel as an adventurous explorer solving gripping puzzles? One of the ways to achieve it is to use gamification and storytelling.
This is a draft of the presentation that will be given at the HEA Social Sciences annual conference - Teaching forward: the future of the Social Sciences.
For further details of the conference: http://bit.ly/1cRDx0p
Bookings open until 14 May 2014 http://bit.ly/1hzCMLR or external.events@heacademy.ac.uk
ABSTRACT
The paper presents the findings of a HEA-CLL funded project focussing on encouraging students to cocreate
and use OERs via interdisciplinary study guides on research methods. Students were asked to
review the tutor-produced study guides developed on a Google website/wiki and to add resources to the
study guide via a comments feature. In focus interviews, they were asked if they were willing to take
ownership of the guides. Students’ views on student-led guides indicated an interest in this pedagogical
approach, but had issues around trusting their peers’ ability to make reliable judgements. These findings
will be explored in our paper.
IoT Breakfast - AWS Amazon Web Services - Internet of ThingsAWS Germany
Jetzt zum #IoT Web Day anmelden: https://aws.amazon.com/de/campaigns/iot-webday/
Das Internet der Dinge ist in aller Munde, doch was versteht man eigentlich unter dem Begriff “Internet of Things”? Und wo liegen die Herausforderungen wenn man Milliarden an Geräten und Billionen von Nachrichten in einem globalen Maßstab unterstützen muss? Antworten auf diese Fragen gibt es in diesem Kurzüberblick.
Über AWS IoT informieren: https://aws.amazon.com/de/iot/
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
The Cognitive Era and the Future of ContentScott Abel
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
The cognitive era and the future of contentScott Abel
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change—altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact, and it’s here today.
Establishing thought leadership with content manufacturing and influencer mar...Scott Abel
One of the biggest problems facing content marketers and other content professionals today is their inability to create content that establishes a brand as a thought leader. There's never enough time to create all the content needed. This presentation examines an influencer marketing campaign that takes advantage of content manufacturing and that leverages the unified content strategy. While you may not leverage the same tools and standards that we did, the concepts are applicable to almost any content producing organization.
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand.
In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach.
Attendee takeaways:
How adopting intelligent content can turn a content marketing department into a content marketing factory
How some brands are leveraging intelligent content to produce more content with less effort
Lessons learned from the pros working in the trenches
What you’ll need to get started
#CMWorld
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerScott Abel
In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty.
In order to deliver exceptional content experiences, savvy brands are taking a critical look at how they create, manage, and deliver content. And, what they’re finding is that the approaches they’ve relied on for decades can no longer meet current and future business needs.
Enter intelligent content. Content with superpowers. Content that is designed to dynamically adapt to meet customer needs. It’s content that is digital, data-driven, and dynamic. It’s digital in that it is designed and built for a connected world. It is data-driven in that can be connected to — and integrated with — enterprise data resources. And, it’s dynamic in that it can automatically respond to individual customer needs.
During this opening keynote presentation (originally delivered at the Intelligent Content Conference in San Francisco, March 2015), Scott Abel, The Content Wrangler, and co-founder of the Intelligent Content Conference will explore the need for intelligent content in the Experience Age. You’ll discover why our current processes are insufficient, and what some companies are doing to overcome traditional publishing roadblocks.
Emerging Trends in Visual Content Marketing with Adam HelwehScott Abel
Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole 'nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts.
Join Adam Helweh as he identifies these trends, explores the tools and helps you create a more vibrant visual marketing mix for your audience.
You will learn:
• Why is visual content more effective than other types of content
• What emerging trends and tools are driving the use of visual content
• How to go beyond the confines of the static image to make visual content that’s more alive and engaging.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Content Strategy Across Geographies and Platforms with Melinda FloresScott Abel
When creating websites and apps for a multinational organization like IBM or GE, how do you ensure that global content is easily adaptable and translatable? Especially when you're creating content that needs to be accessed via tablet, phone and desktop? This presentation covers the basics of creating global content strategy for audiences with varying needs based on geography and language.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkScott Abel
You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality.
In this session, Mark discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content.
Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer."
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Scott Abel
Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart.
Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed.
Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
The Future of Technical Communication is Marketing with Scott Abel, The Conte...Scott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touch points.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, Scott Abel, The Content Wrangler, discusses the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Scott Abel
In this webinar, Matt and Greg explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and they examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Fandom Isn't Random with Andrew Thomas, SDLScott Abel
Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base.
Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.
This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorScott Abel
George Bina explores the world of XML authoring for technical documentation. He shares tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches.
Specifically, George addresses the following questions:
How do I know what content to create?
What XML markup should I choose and why?
How do I leverage markup to engineer better authoring experiences?
How to we enforce content rules in XML documents?
Why correcting content problems during the authoring process can help you reduce costs?
This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
The Future of Technical Communication is MarketingScott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touchpoints.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, delivered at Acrolinx Day at LavaCon 2014 Portland, Scott Abel, The Content Wrangler, discussed the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
Time is in short supply. Deadlines are tight. Resources are even tighter. If you're like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn't have to be this way.
In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content. You'll discover why it's imperative that content professionals —regardless of their area of specialty — understand and leverage the power of advanced information development practices. You'll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.
5 Revolutionary Technologies Technical Communicators Can’t Afford To IgnoreScott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional technical communicator. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this slide deck, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional technical communicators, can help us future-proof our content and ensure we’re meeting – even exceeding – our goals.
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.
Thinking Strategically About Content - Localization World SingaporeScott Abel
In this presentation from Localization World Singapore, April 2013, Scott Abel explores the importance of thinking strategically about content (how it is created, why its created, and the goals of global content initiatives) by helping the audience understand the importance of vision in content strategy. The presentation also touches on how organizations can find time for innovation and provides several resources for content strategy professionals.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
8. Creating Communities Used To
Be The Job Of Associations
Cost Was Prohibitive. No Longer Do We Need
Offices, Staff, Phone, Postage...
9. In As Little As 7 Minutes You
Can Set Up A Global Network
Software-As-A-Service Offerings Provide
Drag-And-Drop Interfaces. Set-Up Is A Snap!
10. Build It And They Will Come Is
Seldom A Successful Strategy
It’s All About The Audience:
Either You Have One, Or You Don’t
11. Social Networks Allow Us To
Join Groups Of People Like Us
Birds Of A Feather Flock Together Online -
Networks Provide Missing Human Element
12. Personal Preferences Prevent Us
From Seeing The Possibilities
Forcing An Organizational Structure On Others Is
Contrary To The World We Live In
13. Our Approach Is Incongruent
With Changing User Expectations
We Can No Longer Rely On Principles Designed
For Use In A World Limited By The Laws Of Physics
14. Not Everything Has Its Place ...
Everything Has Its Places
We’ve Mistakenly Continued To Use Physical
Models To Develop Digital Solutions
15. Pieces Of Digital Content Can
Exist In Multiple Places
Dump Content Into A Digital Pile And Let The
Computer Handle Placing It Where It Needs To Go
16. Dynamic Personalized Content
Ensures More Relevant Experiences
Content Component Management, XML,
Structured Content Make It Possible, Affordable
17. Rich Metadata Makes It Possible
To Associate Content With People
Social Networking Technologies Can Match People
With Content Of Interest In New And Exciting Ways
18. Lesson 1: There’s No One Best
Way To Organize Information
What Consumers Want And What We Give
Them Are Two, Often Totally Different Things
19. Apple Changed The Rules And
Took 70% Of The Market
Old School Business Models And Wishful
Thinking Opened The Door For Competition
20. User-Generated Ratings Are Part
Of Everyday Life For Consumers
8 of 10 Online Transactions Are Directly
Influenced By User-Generated Ratings
21. iTunes Is Also Home To One Of
The Largest Podcast Networks
Anyone Can Upload Podcasts And Start Their
Own Podcast Channel
22. Lesson 2: Users Don’t Care
Where They Get Help From
They Just Want To Find The Answer To Their
Problem When They Encounter It
23. HEY, CONTENT WRANGLER: TRY ALT
F8+SHIFT+ESC. THEN, CLICK YOUR HEELS
THREE TIMES :) IF YOU’RE LUCKY....
THANKS POWERUSER101. IT WORKED AND I
DIDN’T EVEN HAVE MY RUBY SLIPPERS ON.
Learning From PowerUser101
And The 4:30 AM Flight
While Users Helping Users Can Be Risky, It
Can Also Extend Your Customer Service
24. Product Reviews Are Often
Described As “More Authentic”
Providing Users With Different Views Of The
Information Provides Relevant
25. 62% Of Consumers Say They
Read User-Generated Reviews
Reviews Help Consumers Confirm Purchase
Decisions ... Or Change Them
26. Lesson 3: Users Are Not A
Homogeneous Group Of Clones
We Know This Is True. So, Why Do We
Continue To Pretend Otherwise?
27. Community Members Need To Be
Able To Form Targeted Groups
Give Them Control: Unless You Have Psychic
Powers, You’ll Fail Miserably, Anyway
28. Lesson 4: Users Are Talking
About You Right Now!
Ignoring These Conversations Is Stupid: They
Provide Valuable Information and Insight
29. If You Pay Attention, You Can
Learn A Lot About Your Users
Listening Can Help You Better Serve Them,
Increase Satisfaction, And Make New Sales
30. Forums Are Web Applications
That Support User Interaction
Peer-To-Peer Interaction Is Valuable Source
Of Rich Information About User Needs
31. Forums Provide Additional
Access Points For Customers
Discussions, Help, “How To” And Training
Provided By Customers For Customers
32. Forums Provide A Way For Users
To Interact, Share, And Learn
The Long Tail: The Fact That They Are On The
Web Makes Them Even More Valuable
33. Forums Provide A Voice For
Users Who Hope You’re Listening
When You’re Not, You’re Leaving The Door
Open For The Competition
34. Lesson 5: Consumers Love Video
And Increasingly Expect It
We All Know That Some Tasks Are Simply
Easier To Understand When We Watch Them
35. Users Don’t Want To Read Your
Manual Nor Download Your PDF
What They Want Is A Quick And Easy
Solution To Challenges That Impede Them
36. While You Were Writing, User
Expectations Changed
You Can Pretend They Didn’t, But, They Did.
What Are You Going To Do About It?
37. A Few Suggestions For Those
Interested In Leveraging UGC
Join The Content Wrangler Community,
Explore YouTube, SlideShare.net, scribd.com
39. Learn To Use “Embedd” Code
And Repurpose Content
Find Places To Upload Your Content And
Share It With Others
40. <---- REQUIRED READING
“Document Engineering” By Bob
Glushko And Tim McGrath
The Next Step For Technical Communicators
Who Don’t Want To Be Left Behind
41. <---- REQUIRED READING
“Here Comes Everybody” By
Clay Shirky
Discover The Power Of Organizing Without
Organizations
43. <---- REQUIRED READING
“Getting To First Base” By
Darren Barefoot And Julie Szabo
A Social Media Marketing Playbook For
Those New To The Social Networking Arena
44. PHONE:+1 317.466.1840
EMAIL: SCOTTABEL@MAC.COM
TWITTER: WWW.TWITTER.COM/SCOTTABEL
BLOG: WWW.THECONTENTWRANGLER.COM
LINKED IN: WWW.LINKEDIN.COM/IN/SCOTTABEL
COMMUNITY: HTTP://THECONTENTWRANGLER.NING.COM
Questions?
Feel Free To Email, Call, Comment Or Tweet
Me With Questions In The Future