An Entrepreneur's look at how to choose, register and retain a domain name, the advantages of using WordPress for websites (not just blogs), Key Word Research and Local SEO factors and a behind the curtain look at website redesign iteration that demonstrates the power of good web design.
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the original presentation, please contact me through my web site or blog.
Press top 12 seo tips for 2103 v3.1 - race conference - moscow russia 11-12 -...GaryTheScubaGuy
Gary Beal, a.k.a GaryTheScubaGuy has been doing SEO since he was a Super Affiliate in the Gaming Industry in the US. 6 Years ago he moved to the UK and was the first recognised Gaming SEO in Europe. Since then he has spoken at over 50 conferences,published dozens of articles in all of the Affiliate Magazines and is best known for his “Top 12 SEO Tips for 20__”. He has worked with most of the big players, but he gives his hands-on tactics away for free to Affiliates on forums like GPWA and SEOChat, and conferences like this one!
- Gary Beal currently lives in Malta - Malta
Гари Бил, так же известный как GaryTheScubaGuy занимается SEO с тех пор как он был Супер Аффилиэйт в Игровой Индустрии в Соединенных Штатах. 6 лет назад он переехал в Англию и стал первым признанным Игровым SEO в Европе. С тех пор он произносил речи на более чем 50-и конференциях, опубликовал десятки статей во всех журналах аффилиэйтов на форумах как GPWA, SEOChat и конференциях как эта.
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the original presentation, please contact me through my web site or blog.
Press top 12 seo tips for 2103 v3.1 - race conference - moscow russia 11-12 -...GaryTheScubaGuy
Gary Beal, a.k.a GaryTheScubaGuy has been doing SEO since he was a Super Affiliate in the Gaming Industry in the US. 6 Years ago he moved to the UK and was the first recognised Gaming SEO in Europe. Since then he has spoken at over 50 conferences,published dozens of articles in all of the Affiliate Magazines and is best known for his “Top 12 SEO Tips for 20__”. He has worked with most of the big players, but he gives his hands-on tactics away for free to Affiliates on forums like GPWA and SEOChat, and conferences like this one!
- Gary Beal currently lives in Malta - Malta
Гари Бил, так же известный как GaryTheScubaGuy занимается SEO с тех пор как он был Супер Аффилиэйт в Игровой Индустрии в Соединенных Штатах. 6 лет назад он переехал в Англию и стал первым признанным Игровым SEO в Европе. С тех пор он произносил речи на более чем 50-и конференциях, опубликовал десятки статей во всех журналах аффилиэйтов на форумах как GPWA, SEOChat и конференциях как эта.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Search Engine Optimisation (SEO) - The Basics ExplainedMartin Taylor
Explains the basics of Search Engine Optimisation (SEO) from the point of view of a non-technical user. Shows the highest payback things you can do to help improve your site's search rankings with Google, Yahoo, Bing. This is Part 1 of a two-part presentation. Part 2 (not included here) covers paid search (Google AdWords etc)
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Be Memorable - Responsive E-commerce Website Design Agency based in London, UKNejc Skoberne
BeMemorable is a team of creative, technologists and enterprise enthusiasts that share a passion for building incredible e- commerce businesses. We believe that no website can ever be regarded ‘complete’. sustained online success requires continual iteration and adaptation to trends. constant market awareness, from design to technology, is just as integral. consequently, we treat every project as the start of long- term relationship between us and your online business.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Search Engine Optimisation (SEO) - The Basics ExplainedMartin Taylor
Explains the basics of Search Engine Optimisation (SEO) from the point of view of a non-technical user. Shows the highest payback things you can do to help improve your site's search rankings with Google, Yahoo, Bing. This is Part 1 of a two-part presentation. Part 2 (not included here) covers paid search (Google AdWords etc)
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Be Memorable - Responsive E-commerce Website Design Agency based in London, UKNejc Skoberne
BeMemorable is a team of creative, technologists and enterprise enthusiasts that share a passion for building incredible e- commerce businesses. We believe that no website can ever be regarded ‘complete’. sustained online success requires continual iteration and adaptation to trends. constant market awareness, from design to technology, is just as integral. consequently, we treat every project as the start of long- term relationship between us and your online business.
Fusio India E-Commerce Website Design & Development Company in IndiaFusio India
FusioIndia, with Website Designs and Development Company InIndia its zealous team of developers and designers, delivers one stop solution for all digital promotion and Branding needs. Keeping up with technology, they pioneer in providing responsive websites, mobile websites and applications, E-commerce Portals etc., thus becoming leading Website Development Company in India.
Website Development Company in India, Web Development, Web Designing.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!
Overview of On-Page SEO for WordPress by Lou Anne McKeefery of Be-Found.net. Presentation from June 2011 East Bay WordPress Meetup at Tech Liminal in Oakland, California.
Technical insight into Search Engine Optimization (SEO) for Web Designers and Website Developers. Presentation covers SEO, the difference between black and white hat tactics, importance of sitemaps, redirects, W3C compliance, index limits, HTML tags, meta tags protocol, content, copywriting, site structure and search engine ranking concerns.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Beginner's Guide to SEO [Technical SEO & On Page]Boni Satani
I had prepared this presentation for Gujarat University Programe 'Finishing School' wherein professors of colleges were participant.
The purpose of the programe was to enable professors with understanding of SEO & various other digital marketing channels so that they can equipped students with the latest knowledge.
#565 WebSite 101: 3 Steps to Creating Your First WebsiteRandall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.
At each step there are SEO considerations which must help you get your website ranked.
This course was taught at the American Academy of Ophthalmology, Chicago, 2012.
Enjoy!
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress
Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.
Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz
Similar to Launch Your Brand: Domain Names, WordPress as a platform, Local Search and Website Redesign Revealed (20)
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and Website Redesign Revealed
1. LaunchCamp Boston, 2010 Search in the Website Lifecycle Examining; Domain Names WordPress for Websites Local SEO Website Redesign by Jim Spencer www.jbspartners.com
2. Hi, I’m Jim. @fairminder on Twitter for the last 2 years, 10 months, 2 days, 21 hours
3. Here’s where you’ll find me. JBS Partners, since 2002 We are a web design & marketing firm. Our web (.com) properties include: JBS Partners Blog Wranglers Web Page Advisor Tweet Advisor
18. Know your max $$$ before making contact. Use a broker who is not emotionally invested. The AfterMarket Use an escrow service (this is like real estate!) Know what you are paying for.
21. Domain Name Registration Like registering a car more than buying a car Longer registration good idea
22. Keeping your Domain Renew 6 months before expiration Register for 5-10 years Like smoke detector batteries, review regularly and keep up to date. Buy .org, .net too Plural, mis or alternate spellings
23. Retain Account Access Registrant – person with photo ID(not organization or co. name) Admin – different email address Tech - yet another email address
24. Your Domain name is a valuable corporate asset.
25. Ownership Make certain: YOU OWN YOUR DOMAINS Know where your website is Hosted Know the URL of the registrar Know the username and passwords Where do you store Corp. info for a decade?
26. Choose ONE URL and stick with it WWW.BlogWranglers.com resolves to http://BlogWranglers.com http://MPDailyFix.com resolves to WWW. MPDailyFix.com 301 Redirect. www is no longer necessary
30. A Foundation to Build On Fundamental components are in place Specialized functionality added via plugins Very customizable using design Themes Word type interface to keep content fresh Usually simple to upgrade Content and design are separate
31. Search Benefits The HTML and CSS code is already valid Search Engines can easily index Duplicate content issues are handled Friendly URLs Allows for alt text and tags Pingomatic – actively notify search engines
32. WordPress for a Website? Take advantage of the content management and publishing platform of WordPress for websites, even when there is no blog.
37. Plugins that Work All in One SEO Pack Google XML Sitemaps Yet Another Related Posts Plugin - YARPP Contact Form 7 Subscribe to Comments Share This Google Analytics for WordPress WordPress File Monitor Akismet
44. Meta Data Meta Title Meta Description Meta Key Words Image Alt Title Attribute Tool Tip <address>
45.
46. KWR to sell Red Baseball Hats Think in Themes and Parallelism Page URL Meta Title Headline or Page Heading Content Sub Headings Image captions Alt title attributes Tool Tip
47. Red Baseball Caps www.domain.com/baseball-caps/red Baseball cap, base ball hats, red sox, red hats “RedSox Release new Red Baseball Cap Style” Embroidered red baseball caps Personalized red baseball caps Papi sporting the latest red baseball cap Personalize red baseball cap worn by Papi New red baseball cap
48. Meta Titles Meta Title Meta Title Unique Meta Title on every page Use Keywords to inform, be clear, compel
49. Internal Linking Keyword anchor text not “Click here” Link to deep “Pillar” or “Evergreen” content Minimize # of links on a page (-25) Link out to helpful, authoritative sites
50. Image Optimization ff-375_xl.jpg or red-baseball-cap.jpg Include useful caption under the image Use descriptive alt attribute text Consider allowing Google Image Search in WMT
51. Local SEO comma formatted Company Name and Service, Street, Street Address, City, Province/State, Zip code Country Use hCard format
55. Fill out Each Section Available Consistent use of contact information Also Include Photos Videos Service description Coupons www.GetListed.com
56. Top Directories (not just Local) Yahoo Directory ($300) Business.com ($300) Joe Ant ($40) Your Industry Directories
57. Local Citations are NOT Links Company name and contact info on a local Charity event website Chamber of Commerce member listing Local paper or other media citation All confirm/validate your location
58. Links and Citations Quality .gov and .eduCAN trump .com Quantity: More quality is better than less Review Sites: Yelp, Merchant Circle, CitySearch, Local, Angie’s List Distance from Centroid http://google.com/LBC
66. Factors of Revision Use of color Position Spacing Simplicity Eye Movement Call to Action
67. Launch Be smart about domain names WordPress is a CMS king Optimize your site Be sure the design supports the brand
68. THANKS This presentation will be available at www.jbspartners.comwww.slideshare.com I look forward to connecting with you jim@jbspartners.com 781-640-8874 @fairminder
Editor's Notes
Web design and SEOMove blogs from platform to platform and host to host – 10k posts, 23k comments, 1,800 tags moved
Web design and SEOMove blogs from platform to platform and host to host – 10k posts, 23k comments, 1,800 tags moved
Here you can think about marketing stats or the webs evolution as people consume online media.
Geo as in local
Simple, straight forward, trusted. Tell the story of the trucking company.
Beware of how this looks…and Industry siteTravel siteCelebrity representation site
You look surprised!
Consider keywords in your domain name the business….Social Media = your nameLawyers = your nameWRONG; what’s the exit strategy?Buy them both of course … always protect your asset and your name … but then pick the best one for branding. $20 a piece in essence with time to purchase and manage.
How to Choose
Inbound linking strategy did not make the list when this domain was chosen.
Wonderful tools to combine key wordsTo find domains available for reg fee.Shop in the After Market when your choice is takenOr don’t worry about it and move on …
The little man upstairs is not happy. Now What?Shop in the After Market when your choice is taken
but it’s a valuable asset … like real estate.Yes never lease a name …If you really want a name you cannot buy, put a buy order on it via GoDaddy … alerts you to any changes. $20 last I checked on one. I have several .nets where we have watches on the .com name.
Domain name auction house, offices in CambridgeDomain name ParkingDomain escrowDomain appraisalAnd so on
Register. Spammer register for one year. Don’t be a spammer.I don’t know … auto renew and go a year at a time … not sure it’s significant … except maybe for the first purchaseHowever it is important as many folks will try to bill your client or scare them about losing the name. I feel that names with annual renewals are much less likely to get lost because you keep track of them every year.
Longer registration is a quality signal to the search engines.Google is a registrar, they know everything.
Not an organization or company name. They don’t have photo ids.Multiple way to access account.
Set up an annual audit process to account for domain names.Calendar it so you look at them the same day every year.Use a renewal date consolidation service so they all renew at one time.Consolidate your registration accts into one.Set up an annual audit process to account for domain names.Calendar it so you look at them the same day every year.Use a renewal date consolidation service so they all renew at one time.
Another SEO tid bit.Pick one and Setup your server to permanently redirect to the other. Use a 301 redirect.URL’s are case insensitive so you can capitalize in print material etc.www is no longer necessary
They aren’t making any more .coms any more.Most 3 and 4 letter domains are sold.Keyword domains provide synergy with keywords in text and meta data
Now you have to build your new website.HTMLCMSWordPress built with the owner in mindDrupal built with the programmer in mindWordPress is DIYDrupal is hire outWordPress over 7,000 pluginsDrupal over 3,000 pluginsWordPress over 7,000,000 downloadsDrupal over 200,000 active sites
No duplicate content worriesLots of features Content and Thematic Display are divorced one from another … easy to change look with no impact on content.
No duplicate content worriesLots of features Content and Thematic Display are divorced one from another … easy to change look with no impact on content.
No duplicate content worriesLots of features Content and Thematic Display are divorced one from another … easy to change look with no impact on content.
Not just for the little guy anymoreCNN, newspapers, celebrities
Actual Websites, not just blogs.WPMU
Just like your favorite document softwareWysiwig/toggle/html
YARPP written by Mitch over in SomervilleThese things make life easier than coding HTMLSome plugins now placing ad’s and contact/help information encouraging your clients to contact them if they get stuck … Potential for abuse – so don’t be plug-in boy – know what you are installing.Discuss the new works in version x bit for plugins.
Great Content rules.Inbound links are useful
Key Word Research is first.The Custom frame shop story.What words are being searched for.
What’s the volume?What’s the competition?
Great to see search volume over time. Seasonality matters
Great to see search volume over time. Seasonality matters
You want to sell that hat?Here is how to implement
Your key words get used in all these placesThink about where you use key words and phrases … in title, in url, in headings, in strong … trim garbage words … phrase the important words first
Meta Title is most importantMeta descriptionMeta key wordsAll important. If you are an excel wizard it takes no time to get it doneBlogWrangers use scripts that will count words in a page and propose keywords … if your word counts don’t match your meta suggestions reconsider the point of your page
Run zenu – or hire us to validate links regularly – remove broken and redirected links or update the links.
Use title – search-ability and helps impaired readers and those with images disabled (which includes most crawlers)
Based on the US Post Office standards, which many directories, aggregators and rating services emulate. Definition;hCard is a simple, open, distributed format for representing people, companies, organizations, and places, using a 1:1 representation of vCard (RFC2426) properties and values in semantic HTML or XHTML. hCard is one of several open microformat standards suitable for embedding in HTML, XHTML, Atom, RSS, and arbitrary XML.
Always always encode your email addresses on the page!http://htmlfixit.com/cgi-bin/tools/unicode_email_masking.cgi#rollAvoids almost all spam
Provide linksProvide local citations
Those who fill out more info win
Trusted linksMany other directories, and Google, get data from YahooThey can also send trafficObtain links from topical things you like to support anyway like your trade organizations.
Local Citations are very importantParticipate in your communityBE CONSISTENT USE YOUR WEB ADDRESS IN EVERYTHING YOU DO … BRAND IT
Business Listing Quality Guidelines
Here is a home page to be redesigned, while maintaining current branding.Better focusStronger call to actionsimpler
Here is the end resultNow lets see a few steps of how we got hereThis client is from Holland
Logo moved far leftColor palette maintained so we didn’t scare anyone awayBigger Horse – horse more prominent component of graphicsShowing Competitor – the riderCall to action clearly obvious – position, color, contrastPhone number prominently displayedPrefer to flip logo, but we couldn’t do thatNav highlights 3 most important pages w/ images of horsesOn page indicator has been addedRed jacket too strongWrong type horse
Purple nav too strong, distracting, dark, unbalanced3 images on the right of the horse distracting Blue ribbon 2nd place. We want first place.Blue ribbon is 1st place in everything I’ve ever done … I think you are wrong on that.Red is second.White is third …Hence Blue Ribbon Beer.
Navigation now greenIntroduce Globe on Right to represent international flavorHorse image confinedHorse looks unhappy
Call to action weakMuch stronger image, more active and athleticNo face of person was a plus. Leaves it to your imaginationHorse head is strong, but horse looks scared. YikesReignsGlobe all point to call to action = FabulousRider looks like someone you might want to meet, right?
Introduced Blue Sky – makes sense, additional colorHorse image no longer confined in box – most commented factor is the horse breaking out of the confines of the pageHorse image is largerFemale rider remains a plus for the clientHorses’ eye colored in so no longer looks scaredDropped blue font in call to action – simplification, fewer colorsRevised call to action text, shorter, to the pointBonus tip. 301 permanent redirect. Don’t throw away all of your existing links due to new page names or architecture. Very important.REDIRECTION PLUGIN OR OTHERWISE TRACK 404’S