Halstead Glen Dimplex brand guidelines
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We designed and created the Halstead Glen Dimplex brand and subsequent guidelines when Halstead became part of the Glen Dimplex group.
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Halstead Glen Dimplex brand guidelines
- 1. Implementing our new brand identities Brand identity guidelines | 04.08
- 2. Brand identity guidelines | 04.08 2 Creating a world class brand The new Halstead and Dimplex brands form the cornerstone of a powerful new visual identity system. They are the primary means by which we will communicate the business values and product offerings to our target audience. In the minds of our customers, the brands are shaped by the images they see, the words they hear, the products they buy and the service they receive. When you apply the Halstead and Dimplex brands to any form material, you are communicating our brand values to our customers, our employees and our competitors, it is therefore essential that there is consistency in this delivery. The success of the brand depends on the individual efforts of each person involved in the creation of brand communications. The consistent application of the brand identity will allow us to create a strong unifying image of the brands. It is important that you use the brand identities with care; they are one of our most valuable and powerful assets.
- 3. Brand identity guidelines | 04.08 3 Halstead product brand Dimplex product brand Business brand
- 4. Brand identity guidelines | 04.08 4 Colours The new colour palette has been carefully selected so that the logos and brand elements can be used in a variety of ways depending on the final application. The preferred treatment is the graduated logo, however this will not always be possible to implement and for this purpose a solid design has also been created. For applications where only one colour is available, the logos should be reproduced in either solid Pantone 2758 or black. The logo should not be reversed out in white. HALSTEAD DARK BLUE PANTONE 2758 C100/M94/Y27/K25 HEX 000066 HALSTEAD SKY BLUE PANTONE PROCESS BLUE C100/M10/YO/K10 HEX 0099cc HALSTEAD GREEN PANTONE 369 C72/M10/Y100/K1 HEX 669933 GRADUATED COLOUR PANTONE PROCESS BLUE PANTONE 2758
- 5. Brand identity guidelines | 04.08 5 3 spot colour/4 col colour process 3 spot colour/4 col colour process 3 spot colour/4 col colour process 2 spot colour 2 spot colour 2 spot colour Mono Mono Mono
- 6. Brand identity guidelines | 04.08 Sizing and positioning To maintain clarity of the logo, there are certain guidelines that should be followed when reproducing at different sizes and with other graphic or visual elements. An exclusion zone has been created based on the ‘x’ height of the brand word. This area should be kept free from text and other graphic elements. The logo should not be reproduced less than 25mm across it’s width otherwise some detail may be lost. The logo should always be centred when sitting with other graphics or text, but can be offset on the page as per the examples shown later. The logo should not be angled, skewed or disproportionally re-sized or treated in any other way not shown in these guidelines. 6
- 7. Exclusion zone Minimum size Positioning Unacceptable treatments Brand identity guidelines | 04.08 7 X X X X 25mm Exclusion zone applies to all variants and brands in these guidelines Minimum size applies to all variants and brands in these guidelines Never change the angle of the logos Never skew the logos Never disproportion the logos The logo should always be centred when sitting with other graphics or text, but can be offset on the page as per the examples shown later. x x x x
- 8. Brand identity guidelines | 04.08 Typefaces The primary font chosen for the brand identity is MIC 32, a clean, modern, sans serif font with excellent clarity at small sizes. The font is available to purchase at http://www.t26.com/ in both Mac and PC formats. The supporting font is DIN. This can be used for large amounts of text in printed material or for more functional applications such as instruction booklets and other printed material. The supplementary font is Arial. This should only be used when MIC 32 or DIN are not available or for general documentation and letters. Arial is also the recommended font for on-line text. 8
- 9. Brand identity guidelines | 04.08 9 Primary font Mic 32 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*() Secondary font DIN Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*() Supplementary font Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*() Mic 32 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*() DIN Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*() Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*()
- 10. Brand identity guidelines | 04.08 Printed and web applications For printed and web applications, an additional brand element has been created which echoes the wave of the ‘H’ icon within the logos. This graphic element is available in EPS format along with all the other logos from any of the brand guardians. The preferred treatment is to use the wave as a mask over the graduated background or to the edge of images as shown on the sample product brochure. Imagery is a key element to all brand communications and key lifestyle photography should be used in conjunction with clean, well lit product photography. Stationery has been created with solid Pantone Process Blue printing to the reverse of all items. 10
- 11. Stationery 29/3/08 23:03 Page 1 John Smith Managing Director Smiths Plumbers Merchants Unit 1, Smiths Way, Smithstown, Smithshire SM1 1ST 5th April 2008 Ref: JS/GW Dear John, Ses vere bela birdoj tre bele havas nau vere malalta cxambroj, kaj ses malbela auxtoj falis blinde. La cxambroj havas multaj bildoj, sed nau arboj parolis. Londono igxis Kwarko, kaj tri sxipoj kuris, sed kvin tre belega kalkuliloj bone helfis du malklara domoj. Kvar vere malbela kalkuliloj falis, kaj ses bieroj skribas kvin tre bona auxtoj. Ses klara tratoj rapide batos la arboj. Du vere malpura hundoj veturas bone. Kolorado parolis, sed tri bela vojoj gajnas ses arboj. Multaj rapida auxtoj bele helfis kvin stulta domoj, kaj Kwarko blinde mangxas tri malpura hundoj, sed Londono kuris, kaj ses bieroj tre malbele igxis tri malbona vojoj, sed du sxipoj havas. Kwarko, kaj nau radioj kuris, sed la sxipo igxis ses vere malalta birdoj, kaj nau auxtoj romenos, sed Kolorado kuris, kaj ses sxipoj romenos malbone, sed Kwarko igxis du telefonoj, kaj ses bela bieroj tre forte pripensis kvar stulta libroj, sed du radioj romenos blinde. Kolorado mangxas la malbela telefono. Kvin vere pura arboj bone skribas nau bona vojoj. Ses malklara bieroj parolis forte, kaj kvin tre malalta sxipoj helfis tri katoj, sed kvin auxtoj romenos bone. Multaj sxipoj kuris, kaj Ludviko pripensis nau vere flava hundoj, sed kvin cxambroj acxetis Denvero, kaj nau tre belega auxtoj vere blinde mangxas tri telefonoj. Nau bieroj havas kvar bildoj, sed du tre bona auxtoj bone pripensis ses pura kalkuliloj. Kvin radioj forte gajnas multaj katoj. La malalta libro falis. Tri tratoj vere malvarme batos Kwarko. Yours sincreley, Katie Jones www.halsteadboilers.co.uk TECHNICAL SERVICES, TRAINING AND MARKETING Halstead Boilers Limited, 5 Titan Business Centre, Spartan Close, Tachbrook Park, Leamington Spa, Warwickshire CV34 6RR Telephone: 01926 834800 Fax: 01926 834888 MANUFACTURING, ACCOUNTS AND SALES Halstead Boilers Limited, 20/22 First Avenue, Bluebridge Industrial Estate, Halstead, Essex C09 2EX Telephone: 01787 272800 Sales Direct Line: 01787 475557 Fax: 01787 474588 Registered Office: 20/22 First Avenue, Bluebridge Industrial Estate, Halstead, Essex C09 2EX. Registered in England No. 2525368. Part of the Glen Dimplex Group Brand identity guidelines | 04.08 www.halsteadboilers.co.uk TECHNICAL SERVICES, TRAINING AND MARKETING Halstead Boilers Limited, 5 Titan Business Centre, Spartan Close, Tachbrook Park, Leamington Spa, Warwickshire CV34 6RR Telephone: 01926 834800 Fax: 01926 834888 MANUFACTURING, ACCOUNTS AND SALES Halstead Boilers Limited, 20/22 First Avenue, Bluebridge Industrial Estate, Halstead, Essex C09 2EX Telephone: 01787 272800 Sales Direct Line: 01787 475557 Fax: 01787 474588 Part of the Glen Dimplex Group TECHNICAL SERVICES, TRAINING AND MARKETING Halstead Boilers Limited, 5 Titan Business Centre, Spartan Close, Tachbrook Park, Leamington Spa, Warwickshire CV34 6RR Telephone: 01926 834800 Fax: 01926 834888 MANUFACTURING, ACCOUNTS AND SALES Halstead Boilers Limited, 20/22 First Avenue, Bluebridge Industrial Estate, Halstead, Essex C09 2EX Telephone: 01787 272800 Fax: Sales 01787 Direct 474588 Line: 01787 475557 Part of the Glen DimplexGroup 11 Eden X Type HIGH EFFICIENCY CONDENSING BOILERS Gren Ward (MIDHEE) Marketing Director DDI: 01926 834802 Mobile: 07739 905722 gren.ward@halsteadboilers.co.uk www.halsteadboilers.co.uk
- 12. Contacts Brand guardians Marketing Department, Halstead Boilers Limited, 5 Titan Business Centre, Spartan Close, Tachbrook Park, Leamington Spa, Warwickshire CV34 6RR Telephone: 01926 834800 Email: marketing@halsteadboilers.co.uk Brand consultants HTDL, 6 Ardent Court, William James Way, Henley in Arden, Warwickshire B95 5GF Telephone: 01564 797420 Email: post@htdl.co.uk www.halsteadboilers.co.uk TECHNICAL SERVICES, TRAINING AND MARKETING Halstead Boilers Limited, 5 Titan Business Centre, Spartan Close, Tachbrook Park, Leamington Spa, Warwickshire CV34 6RR Telephone: 01926 834800 Fax: 01926 834888 MANUFACTURING, ACCOUNTS AND SALES Halstead Boilers Limited, 20/22 First Avenue, Bluebridge Industrial Estate, Halstead, Essex C09 2EX Telephone: 01787 272800 Sales Direct Line: 01787 475557 Fax: 01787 474588 Registered Office: 20/22 First Avenue, Bluebridge Industrial Estate, Halstead, Essex C09 2EX. Registered in England No. 2525368. Part of the Glen Dimplex Group