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Pinterest Your Resume!

The document discusses the innovative use of Pinterest as a digital resume in the architecture, engineering, and construction industry, emphasizing its interactive and engaging format. It outlines the creation of a Pinterest profile with categorized boards showcasing work, social media presence, and professional achievements. The author shares experiences from using this approach in interviews, highlighting its effectiveness compared to traditional paper resumes.

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Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Pinterest 
 Your 
 Resume! " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
The Future of Interviewing? Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • Instead of a paper resume, 
 Imagine using Pinterest for an interview! " • No paper... 
 just Pinterest on your iPad " • I did this for an interview with 
 a major advertising agency " • Their HR department had 
 never seen anything like it! www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Here’s What it Looks Like • Pinterest profile designed as a resume • 4 pin boards with 95 pins linking to my work across the Internet • Visual, interactive and engaging! www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Four Pinterest Boards One for each resume category • Resume + Networks • Blogging, Interviews and Twitter Chat Hosting • Social Media and e-Learning Presentations • SketchUp 3D Projects and Collaboration www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Board One
 Resume and Network Profiles (10 pins) 1. Infographic Resume
 via Re.vu 2. Twitter
 @MarkJohnsonFAIA 3. Google+ 4. Twitter
 @MarkJohnsonCKD 5. Facebook 6. LinkedIn 7. SlideShare.net www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Example of Pin Link to Infographic Resume at Re.vu • ‘Professional references’
 are already embedded • Commentary by industry
 professionals, “I like it” • ‘Likes’ by industry experts • AIBD National President • Interior Designer / Blogger • Construction Company and Twitter Chat Host Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Infographic Resume Click-through via Pinterest • Re.vu interactive 
 visual resume • LinkedIn content 
 is preloaded • Several templates offered • Customizable • Free service
 Copyright ©  2012 Mark Robert Johnson FAIA www.re.vu/MARKITECT MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Board Two
 Blogging, Interviews, Twitter Chats (38 pins) Examples of Pins: • Blogs for Kohler, Green Builder Magazine, Merillat,
 AmericanDesign.net • Presentations at Formica Group, Armstrong Flooring, and Poggenpohl Blogs • Twitter chats - #kbtribechat and #IntDesignerChat guest host Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Example of Pin Link to KohlerTalk Blog • Guest blog for a leading consumer brand - Kohler • Reference and link 
 back to Kohler Blog • Shared by others using ‘Repins’ at Pinterest Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Click-through via Pinterest Guest blog at KohlerTalk • My review of Kohler’s sustainable booth design • On-site coverage from Greenbuild Conference 
 in Toronto • Opportunity to share design and sustainability expertise Copyright ©  2012 Mark Robert Johnson FAIA www.blog.kohler.com MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Board Three
 Social Media, e-Learning at SlideShare (20 pins) Examples of pinned presentations: • Ten HOT Design + Social Media Ideas for Designers • To Twitter + Beyond • iPad + Apps for Designers • Go Social and Share your SlideShares • 24 Hour Social Media Campaign www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Example of Pin Link to Presentation at SlideShare.net • 25,000+ total views • 38 Embeds = 13,200 Views " • blog.slideshare.net - 6,763 • blog.formica.com - 4,409 " • iphone-entreprise.com - 1,128 " • blog.slideshare.com - 322 • markitect.me - 209 " • kbtribe.wordpress.com - 188 " • SlideShare presentations can now be viewed 
 on Pinterest pins Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Board Four
 SketchUp 3D Projects + Collaboration (27 pins) • SketchUp models from the Trimble 3D Warehouse pin easily and look great as thumbnail images • It’s an easy way to showcase your design projects and collaborative work www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Example of Pin Link to 3D Warehouse • Kitchen design by 
 Mark Johnson FAIA • Rendering in Shaderlight by 
 Eric Schimelpfenig AKBD • 17,000 views in 36 months • Average of 15 views per day • 4,800 downloads • Thumbnail previews 
 of more 3D models www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Click-through via Pinterest 3D Warehouse Projects and Collaborations • 78 projects in this SketchUp collection • Optimized for social media sharing + Google Earth • Branded models
 from product makers • KraftMaid & Merillat Cabinets • KitchenAid, Jenn-Air, Miele 
 and GE Appliances • Brizo and Delta Faucets Copyright ©  2012 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT
 Mark Johnson FAIA|AIBD|CKD
How the interview played out 1. HR offered to print my resume. Very nice of them, but I
 declined, “unless the interviewer needs a paper copy.” 2. Interviewer brought his iPad and opened the PDF of 
 my traditional resume from his email. Still no paper... Traditional Resume Resume using Pinterest boards on iPad MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest @UVUcomm SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
How the interview played out 3. I had a PDF of my resume on iPad, just in case. 4. I took interview notes on my iPad. 5. We used Pinterest boards for the interview and never
 referred to the traditional resume. Traditional Resume MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter Click-through from Pinterest to Infographic Resume at Re.vu on iPad LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest @UVUcomm SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
New Verses Old Resume? MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME • A well written traditional resume is still needed…
 at least for now 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY • My traditional resume has embedded links to my blog and social media profiles • A special thanks to 
 Rachel King for inspiring this presentation GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. • See her ‘Living Resume’ at pinterest.com/rachaelgking Copyright ©  2012 Mark Robert Johnson FAIA ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
24 Hours Later... Pinterest Your Resume! • The presentation went ‘niche viral’ • Named “HOT on Twitter” on 
 SlideShare.net after only 8 hours • 90 tweets and retweets (22 tweets by me) • 1,000+ views in 24 hours (1,500+ views in 48 hours) • More ‘Pinterest Your Resume’ activity: • Tweeted by college instructor to Public Relations students • Embedded as reference material for Architecture Interns • Featured in the Tweeted Times e-Newspaper Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Pinterest Your Resume ‘HOT on Twitter’ at SlideShare.net • Placement on 
 SlideShare homepage • A great reason to use social media to promote your presentations • You do the work, 
 and they may feature you!
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
The Power of Social Media Sharing ideas with others at Twitter • Utah Valley University > Communications students " " " " • American Insititute of Architects CA Council > California architects Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Resume Assignment @Archinia Intern Blog • Architect interns learning 
 to create LinkedIn profiles • Pinterest Your Resume used as example of resume/CV embedded 
 in LinkedIn profile architectureinternship.blogspot.com Copyright ©  2012 Mark Robert Johnson FAIA 
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
The Power of Social Media Sharing ideas with others at Twitter • Tianna - Cultural Creative & Entrepreneur > Twitter Followers " " " " • O’Reilly/Depalma Agency > Building and Architectural Industry Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Trending
 The Tweeted Times daily e-news • Shared in the O’Reilly/Depalma Agency’s Tweeted Times Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
The Power of Social Media Sharing ideas with others at Twitter • Architects League of Northern New Jersey > Members and Friends " " " " • Nashville Chamber of Commerce > Business Owners Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Encouraging ‘Next Gen’ Alicia Liebel Infographic • Alicia discovered re.vu 
 in Pinterest Your Resume and created her own infographic www.re.vu/alicialiebel Copyright ©  2012 Mark Robert Johnson FAIA 
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
3 Weeks Later... Pinterest Your Resume! • The presentation took off... 
 • Featured in the SlideShare Blog:
 
 “8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career”
 • Picked as a SlideShare “Top Presentation of the Day” 
 • Over 27,000 views in three weeks! Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Pinterest 
 Your 
 Resume! " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD

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Pinterest Your Resume!

  • 1.
    Best Education andLearning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Pinterest 
 Your 
 Resume! " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 2.
    The Future of Interviewing? BestEducation and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • Instead of a paper resume, 
 Imagine using Pinterest for an interview! " • No paper... 
 just Pinterest on your iPad " • I did this for an interview with 
 a major advertising agency " • Their HR department had 
 never seen anything like it! www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 3.
    Here’s What itLooks Like • Pinterest profile designed as a resume • 4 pin boards with 95 pins linking to my work across the Internet • Visual, interactive and engaging! www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 4.
    Four Pinterest Boards Onefor each resume category • Resume + Networks • Blogging, Interviews and Twitter Chat Hosting • Social Media and e-Learning Presentations • SketchUp 3D Projects and Collaboration www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 5.
    Board One
 Resume andNetwork Profiles (10 pins) 1. Infographic Resume
 via Re.vu 2. Twitter
 @MarkJohnsonFAIA 3. Google+ 4. Twitter
 @MarkJohnsonCKD 5. Facebook 6. LinkedIn 7. SlideShare.net www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 6.
    Example of Pin Linkto Infographic Resume at Re.vu • ‘Professional references’
 are already embedded • Commentary by industry
 professionals, “I like it” • ‘Likes’ by industry experts • AIBD National President • Interior Designer / Blogger • Construction Company and Twitter Chat Host Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 7.
    Infographic Resume Click-through viaPinterest • Re.vu interactive 
 visual resume • LinkedIn content 
 is preloaded • Several templates offered • Customizable • Free service
 Copyright ©  2012 Mark Robert Johnson FAIA www.re.vu/MARKITECT MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 8.
    Board Two
 Blogging, Interviews,Twitter Chats (38 pins) Examples of Pins: • Blogs for Kohler, Green Builder Magazine, Merillat,
 AmericanDesign.net • Presentations at Formica Group, Armstrong Flooring, and Poggenpohl Blogs • Twitter chats - #kbtribechat and #IntDesignerChat guest host Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 9.
    Example of Pin Linkto KohlerTalk Blog • Guest blog for a leading consumer brand - Kohler • Reference and link 
 back to Kohler Blog • Shared by others using ‘Repins’ at Pinterest Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 10.
    Click-through via Pinterest Guestblog at KohlerTalk • My review of Kohler’s sustainable booth design • On-site coverage from Greenbuild Conference 
 in Toronto • Opportunity to share design and sustainability expertise Copyright ©  2012 Mark Robert Johnson FAIA www.blog.kohler.com MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 11.
    Board Three
 Social Media,e-Learning at SlideShare (20 pins) Examples of pinned presentations: • Ten HOT Design + Social Media Ideas for Designers • To Twitter + Beyond • iPad + Apps for Designers • Go Social and Share your SlideShares • 24 Hour Social Media Campaign www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 12.
    Example of Pin Linkto Presentation at SlideShare.net • 25,000+ total views • 38 Embeds = 13,200 Views " • blog.slideshare.net - 6,763 • blog.formica.com - 4,409 " • iphone-entreprise.com - 1,128 " • blog.slideshare.com - 322 • markitect.me - 209 " • kbtribe.wordpress.com - 188 " • SlideShare presentations can now be viewed 
 on Pinterest pins Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 13.
    Board Four
 SketchUp 3DProjects + Collaboration (27 pins) • SketchUp models from the Trimble 3D Warehouse pin easily and look great as thumbnail images • It’s an easy way to showcase your design projects and collaborative work www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 14.
    Example of Pin Linkto 3D Warehouse • Kitchen design by 
 Mark Johnson FAIA • Rendering in Shaderlight by 
 Eric Schimelpfenig AKBD • 17,000 views in 36 months • Average of 15 views per day • 4,800 downloads • Thumbnail previews 
 of more 3D models www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 15.
    Click-through via Pinterest 3DWarehouse Projects and Collaborations • 78 projects in this SketchUp collection • Optimized for social media sharing + Google Earth • Branded models
 from product makers • KraftMaid & Merillat Cabinets • KitchenAid, Jenn-Air, Miele 
 and GE Appliances • Brizo and Delta Faucets Copyright ©  2012 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 16.
    How the interviewplayed out 1. HR offered to print my resume. Very nice of them, but I
 declined, “unless the interviewer needs a paper copy.” 2. Interviewer brought his iPad and opened the PDF of 
 my traditional resume from his email. Still no paper... Traditional Resume Resume using Pinterest boards on iPad MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest @UVUcomm SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 17.
    How the interviewplayed out 3. I had a PDF of my resume on iPad, just in case. 4. I took interview notes on my iPad. 5. We used Pinterest boards for the interview and never
 referred to the traditional resume. Traditional Resume MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter Click-through from Pinterest to Infographic Resume at Re.vu on iPad LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest @UVUcomm SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 18.
    New Verses Old Resume? MARKROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME • A well written traditional resume is still needed…
 at least for now 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY • My traditional resume has embedded links to my blog and social media profiles • A special thanks to 
 Rachel King for inspiring this presentation GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. • See her ‘Living Resume’ at pinterest.com/rachaelgking Copyright ©  2012 Mark Robert Johnson FAIA ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 19.
    24 Hours Later... PinterestYour Resume! • The presentation went ‘niche viral’ • Named “HOT on Twitter” on 
 SlideShare.net after only 8 hours • 90 tweets and retweets (22 tweets by me) • 1,000+ views in 24 hours (1,500+ views in 48 hours) • More ‘Pinterest Your Resume’ activity: • Tweeted by college instructor to Public Relations students • Embedded as reference material for Architecture Interns • Featured in the Tweeted Times e-Newspaper Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 20.
    Pinterest Your Resume ‘HOTon Twitter’ at SlideShare.net • Placement on 
 SlideShare homepage • A great reason to use social media to promote your presentations • You do the work, 
 and they may feature you!
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 21.
    The Power ofSocial Media Sharing ideas with others at Twitter • Utah Valley University > Communications students " " " " • American Insititute of Architects CA Council > California architects Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 22.
    Resume Assignment @Archinia InternBlog • Architect interns learning 
 to create LinkedIn profiles • Pinterest Your Resume used as example of resume/CV embedded 
 in LinkedIn profile architectureinternship.blogspot.com Copyright ©  2012 Mark Robert Johnson FAIA 
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 23.
    The Power ofSocial Media Sharing ideas with others at Twitter • Tianna - Cultural Creative & Entrepreneur > Twitter Followers " " " " • O’Reilly/Depalma Agency > Building and Architectural Industry Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 24.
    Trending
 The Tweeted Timesdaily e-news • Shared in the O’Reilly/Depalma Agency’s Tweeted Times Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 25.
    The Power ofSocial Media Sharing ideas with others at Twitter • Architects League of Northern New Jersey > Members and Friends " " " " • Nashville Chamber of Commerce > Business Owners Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 26.
    Encouraging ‘Next Gen’ AliciaLiebel Infographic • Alicia discovered re.vu 
 in Pinterest Your Resume and created her own infographic www.re.vu/alicialiebel Copyright ©  2012 Mark Robert Johnson FAIA 
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 27.
    3 Weeks Later... PinterestYour Resume! • The presentation took off... 
 • Featured in the SlideShare Blog:
 
 “8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career”
 • Picked as a SlideShare “Top Presentation of the Day” 
 • Over 27,000 views in three weeks! Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 28.
    Mark Johnson FAIA| CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 29.
    MARKITECT.me - SocialMedia Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 30.
    Best Education andLearning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Pinterest 
 Your 
 Resume! " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD