Just In Time Direction, LLC<br />
Your Web Site<br />About Web Site Development Projects<br />
Agenda<br />What it takes to build a web site<br />Concepts of good web design<br />The process of developing a web site<b...
Let’s Begin at the Beginning<br /><ul><li>Think about key words
What would someone type into Google
Can be words or short phrases
Think about who should be involved
You
Someone else in your organization
Think about general site goals
Sell goods and services on credit card
Inform and educate
On-line brochure</li></li></ul><li>Let’s Begin at the Beginning (cont.)<br />Think about your “branding”<br />Define succe...
It Takes A Village<br /><ul><li>Domain Name
Your address on the info highway
Hosting
Your association dues
Design
Interior decorator
Developer
Carpenter
Email Services
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JITD kickoff web site presentation

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This is the presentation for the kickoff meeting for JustInTimeDirection.com about web site development project process.

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JITD kickoff web site presentation

  1. 1. Just In Time Direction, LLC<br />
  2. 2. Your Web Site<br />About Web Site Development Projects<br />
  3. 3. Agenda<br />What it takes to build a web site<br />Concepts of good web design<br />The process of developing a web site<br />Some SEO thoughts<br />What’s required from you<br />www.JustInTimeDirection.com<br />
  4. 4. Let’s Begin at the Beginning<br /><ul><li>Think about key words
  5. 5. What would someone type into Google
  6. 6. Can be words or short phrases
  7. 7. Think about who should be involved
  8. 8. You
  9. 9. Someone else in your organization
  10. 10. Think about general site goals
  11. 11. Sell goods and services on credit card
  12. 12. Inform and educate
  13. 13. On-line brochure</li></li></ul><li>Let’s Begin at the Beginning (cont.)<br />Think about your “branding”<br />Define success<br />Be specific<br />Be measurable<br />Be realistic<br />Be honest<br />Find a developer & designer<br />Ready – Set – Go <br />
  14. 14. It Takes A Village<br /><ul><li>Domain Name
  15. 15. Your address on the info highway
  16. 16. Hosting
  17. 17. Your association dues
  18. 18. Design
  19. 19. Interior decorator
  20. 20. Developer
  21. 21. Carpenter
  22. 22. Email Services
  23. 23. US Postal Service</li></li></ul><li>Rules of the Road<br /><ul><li>Domain Name
  24. 24. Not necessarily your business name
  25. 25. Keep it Short & Simple (KISS)
  26. 26. Use key words (or not)
  27. 27. Think about email addresses
  28. 28. Do your research
  29. 29. www.domainideas.com
  30. 30. www.nameboy.com
  31. 31. Domain-suggestions.domaintools.com
  32. 32. DO NOT REGISTER THE NAME</li></li></ul><li>Rules of the Road (cont.)<br />Web is VERY different from Print<br />Content is King!<br />Navigation supports content<br />Images support content and navigation<br />Only use animations where they provide a valuable service to the content or navigation<br />Your competition is just one click away<br />Consistency is paramount<br />
  33. 33. Rules of the Road (cont.)<br />Keep Consistent with the rest of the internet’s design principles / standards<br />People learn to use web sites by surfing other sites. Don’t frustrate them by being different.<br />Underline & use standard colors for linking text<br />Unvisited links should be blue<br />Visited links should be purple<br />Most important “stuff” top left, think like a book and newspaper combined<br />No more than 3 clicks to any piece of information on the site<br />
  34. 34. Rules of the Road (cont.)<br />Don’t forget about tracking<br />Google Analytics<br />Hosting Services provide reporting<br />Keep content fresh<br />Web 2.0<br />Blogs & Micro-Blogs<br />Content Management Systems<br />LinkedIn & Facebook<br />Bookmarking sites (digg, delicious)<br />Private vs. Public pages/content<br />
  35. 35. Rules of the Road (cont.)<br />Writing style is important<br />Short pages and paragraphs<br />Bulleted Lists<br />Headings & subheadings <br />Highlight key words<br />Keep it interesting<br />Use Action Verbs and “Sales Talk”<br />Use text links to more information where necessary<br />PDF is only for download of entire article<br />
  36. 36. Process or Flow<br />Define the audience<br />Who are they?<br />What do they want to see/know?<br />Platform<br />Connection Speed<br />Level of technical experience<br />Define the content<br />Including who is responsible<br />How do we obtain it<br />What will it cost<br />
  37. 37. Process or Flow (cont.)<br />Define the navigation of the site based on the content<br />Design or Redesign the look<br />Define responsibilities for ongoing maintenance of specific pages within the new site<br />Define plan for maintenance of specific pages within the new site<br />Define responsibilities for ongoing promotion of the site<br />
  38. 38. A Little SEO<br />Search Engines love Good Content<br />Key Words should have “relevance” to the page content<br />Put key words in Headings and content<br />The higher on the page, the more importance given by the engines<br />Don’t duplicate content<br />
  39. 39. A Little SEO (cont.)<br />Fancy stuff can be SEO friendly, but simple stuff IS SEO friendly for sure.<br />Links from other sites have value<br />Links from higher value sites has higher value<br />While SEO is important, the real purpose is sales. Design for the human not for the bot.<br />
  40. 40. Additional Tidbits<br />How much of your time does it take<br />As much as you want to invest<br />Depends on what you already have that can be “repurposed”<br />What can be done to get higher in a search<br />Key words<br />Content / theme<br />Links<br />Pay Per Click<br />
  41. 41. Additional Tidbits (cont.)<br />Linking Strategies<br />You want inbound links<br />Chamber of Commerce<br />Organization memberships<br />Press Releases<br />Web 2.0 Sources<br />Outbound links should open in a new window<br />Should not be competitors<br />Concentrate on links that provide value<br />Tell people WHY link is on your site<br />
  42. 42. Additional Tidbits (cont.)<br />What happens after the site is live?<br />Ongoing maintenance<br />SEO/SEM Support Services<br />Nothing … it’s up to you<br />What about technical support<br />As much or as little as needed<br />Provided at an hourly rate<br />What about site enhancements?<br />Provided at an hourly rate<br />
  43. 43. Additional Tidbits (cont.)<br />What if the site goes down?<br />Am I hosting it?<br />99.9% Uptime<br />Email & Phone support for outages 24x7<br />If not …<br />What is your SLA (service level agreement)<br />I can be available to talk to your support dept.<br />
  44. 44.
  45. 45. Let’s Get To It!<br />Contact me:<br />Donna R. Liotta<br />webmaster@JustInTimeDirections.com<br />888-JITD-019 (888-548-3019)<br />
  46. 46. Thank You!<br />© Elizabeth Londo, President, Just In Time Direction, LLC<br />

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