This document discusses how language guides our thinking through four key areas: word choice, ambiguity, intensity, and definition. It notes that over 50% of communication is non-verbal and words only account for 7% of communication. Additionally, it explores how language shapes our reality through the Whorf-Sapir hypothesis and how words help determine how people interpret events. The document also examines doublespeak and politically correct language from the 1990s as examples of how language can disguise, distort, or reverse meanings.

1. Language Guiding Our
Thinking

2. Levels of Communication
Words 7%
Paralanguage 38%
Non Verbal 55%

3. Definitions of Words
Unique Definitions
Denotative
Connotative
dictionary definition
emotional impact

4. The Power of Words
https://www.youtube.com/watch?v=Hzgzim5m7oU

5. Four Important Areas of Language
Word Choice
Ambiguity
Intensity
Definition
Effective selection of words
Multiple meaning of words
Raise emotional levels
Create common understanding

6. Language Shapes Our Reality
Whorf-Sapir Hypothesis
Words of a language help determine
how people interpret events that occur.

9. Doublespeak
Language that
deliberately disguises,
distorts, or reverses
the meaning of words.
Makes the “truth” less
unpleasant, without
denying its nature.
It may also be used to
intentionally confuse
or reverse meaning

10. Politically Correct Language of the 90’s
Sobriety Deprived
FailAchieve a deficiency
Environmental hygienist
Temporarily misoriented
Drunk
Janitor
Lost

11. Impact of Language
Language is related to audience
attention and comprehension
Language is related to audience acceptance
and rejection of an argumentation
Language affects arguers credibility
Language guides interpretation of our environment.