This document provides an overview of the history and types of social media. It discusses the human need for social connection and how technology has enabled new forms of online communication. Early networks included ARPANET, email, and FTP. Tim Berners-Lee developed the World Wide Web in 1991, allowing for hyperlinked documents across networks. Popular social media platforms mentioned include Skype, Facebook, LinkedIn, Twitter, Instagram, Pinterest, blogs, podcasts, and YouTube. The document gives brief descriptions of each platform and suggestions for how to use social media safely and potentially benefit from it.

1. What the #Hashtag is
#SocialMedia!
Joan Vinall-Cox, Ph.D.
joanvc@jnthweb.ca

2. Social Media Mapped Out
● The human social impulse and media
● As little technical information as possible
● Skype, Facebook, LinkedIn, Twitter,
Instagram, Pinterest
● Blogs, podcasts and YouTube
● Reasons to play with social media - what
might it add to your life?

3. We humans are social

4. We love to communicate

5. Using any medium, words on paper

6. transmitted voice,

7. even silent listening.

8. But only the face-to-face discussions
about broadcasts are actually social

9. Technology developed and computers had
arrived by the 1950s

10. Vintage Versions of Social Media
https://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/

11. Networking, linking computers
The American Department of Defence
-> created ARPANET
-> to connect large research
computers
(-> ironically the most secretive
institution created the most open
communication technology ever!)

12. The Internet - 1970s
● e-mail and FTP
● “Beginning with the early research in packet
switching, the government, industry and
academia have been partners in evolving
and deploying this exciting new technology”
- http://www.internetsociety.org/internet/what-
internet/history-internet/brief-history-internet

13. HTTP:// Tim Berners-Lee
The WorldWideWeb is created - 1991
● http://en.wikipedia.org/wiki/World_Wide_Web
● Hypertext links
o A radically new way of communicating
o multiple nodes - networks
o Great change parallel to the invention of the printing
press

14. History of the Internet -
The Rise of Social
“Since the mid-1990s, the Internet has had a revolutionary
impact on culture and commerce, including the rise of near-
instant communication by electronic mail, instant
messaging, voice over Internet Protocol (VoIP) telephone
calls, two-way interactive video calls, and the World Wide
Web with its discussion forums, blogs, social networking,
and online shopping sites.”
- http://en.wikipedia.org/wiki/History_of_the_Internet

15. The computer and the web lead to

16. Social Media

17. Social Media - not one-to-one, not one-to-
many, but many-to-many through the
medium of networked computers
● Skype
● Facebook
● LinkedIn
● Twitter
● Instagram
● Pinterest
● Blogs, podcasts and YouTube

18. Social Media Apps are like Cities
Different cities have safe neighbourhoods and
grungy and/or dangerous areas
Locals and tourists can enjoy and learn in the
safe areas, and build them up
Knowing how to navigate the cities lets you
enjoy the benefits, and avoid the dangers
Always set up your Privacy on your SM
accounts

19. Skype
Not technically Social Media, but wonderful for
communication

20. See Distant Relatives and Friends with Skype

21. http://m.wikihow.com/Skype

22. Skype Information
● Skype is free unless -
● you make a call to a phone number, which is cheaper
than a cell phone or landline, but it costs money & you
need to buy credits for your Skype account to use it.
● No one can Skype you unless you show that you are
online.
● You can set up to be notified if someone tries to contact
you
● I “block” people I don’t know

23. Skype is Free and Easy
● For desktops and laptops
o Google (or DuckDuckGo) for “Skype” and download
● For tablets and smart phones
o Go to the AppStore or Google Play apps and search
for and download the Skype app
● On Skype, ignore the “Add Credit” under
your name on the left - it’s unnecessary
● Click on “Contacts” and chose the ones you
want to see and talk to.

24. Lurking!
“In Internet culture, a lurker is typically a member of an
online community who observes, but does not actively
participate.[1][2] The exact definition depends on context.
Lurkers make up a large proportion of all users in online
communities.[3] Lurking allows users to learn the
conventions of an online community before they actively
participate, improving their socialization when they
eventually de-lurk.[4]”
- http://en.wikipedia.org/wiki/Lurker

25. Facebook - A Personal Network
Symetrical - both agree to be “friends”

26. World’s Largest Social Network
http://www.macleans.ca/news/facebook-releases-stats-about-canadian-
usage-14-million-daily-users/

27. Facebook Vocabulary
● “Friend” - connection
● “Friending” - accepting a request to”friend”
● “Unfriending” - removing someone from your
“Friends” list
● “Like” - the thumbs-up icon = approval
● “Comment” - make one
● “Share” - let your “friends” see it on your
● “timeline” - what you post, link and share.

28. Facebook Posts
can include -
● text - short or long
● links to websites and YouTube videos
● photos
● videos
● notifications from Facebook Pages you’ve
“liked”

29. Reading the screen

30. Why I’m on Facebook
Keeping in touch
● with far away relatives
● with former students
● with old friends
Seeing another side of friends
● their interests and opinions
● what’s important in their lives

31. More from Facebook

32. Facebook and Business
● Targeted ads
o location,
o demographics,
o interests,
o behaviors
● Business Pages -
o seeking “Likes”
● Plus ...

33. http://www.grosocial.com/graphics/facebook-numbers-
help/

34. Facebook Privacy

35. Even more privacy on Facebook

36. Facebook Messenger
Private messages - if you’re “friends” - without
knowing email addresses

37. Facebook - You Have Control!
http://www.wikihow.com/Set-up-a-Facebook-
Account
Lurk first, then engage at the level you want
Check it as often or as little as you want
Like, Comment or Share - or not
Post lots, a little, or nothing
Share links or just Status Updates or both

38. LinkedIn - A Professional Network
Symetrical
- you mutually
agree to be
“contacts”

39. LinkedIn Vocabulary
“Connections” - (not “Friends”)
“Profile”
● “Summary” & “Experience”= resumé
● “Skills & Endorsements” = references
● “Education” = education
● Examples of your creations that are online
Only picture - your Profile Photo
● No embarrassing pictures or stories

40. LinkedIn Privacy - Step One

41. LinkedIn Privacy - Step Two

42. Multiple References Possible

43. Why Use LinkedIn?

44. http://theundercoverrecruiter.com/why-linkedin-more-
important-facebook-or-twitter/
“LinkedIn is safer than Facebook. Again think about it, on
LinkedIn there is really nothing to hide. You only get one
tiny picture of yourself and a limited space to tell the world
about your interests. Above all, there is no wall on your
profile. This means nobody can tag you in drunken photos
or write nasties on your wall. This could be part of the
appeal of LinkedIn for anyone who is not Generation Y.”

45. Twitter - A World Network
Access your account(s)
on multiple devices.
True for Facebook and
LinkedIn too.
Asymetrical - Follow anyone;
anyone can follow you.

46. Why Twitter is Important
● Personal Learning Network (PLN)
● Quick access to others, by @name
● public or private messages
● Business - info, boasts, complaints, praise ...
● Fastest access to news stories trending #
● Quick affiliations through hashtags - to
organize and inform

47. Why People Talk About Twitter
News organizations, writers, announcers, stars,
commentators, witnesses all use Twitter
because Twitter shapes the news!
● Arab Spring
● Ferguson
● Ukraine

48. Twitter Vocabulary
“Tweet” - a single post - 140 characters
“Follow” - people whose tweets you can read
“Followers” - people who can read your tweets
“Re-tweet” - pass tweet on to your followers
“Lists” - groupings of people you follow
“Hashtags” - # symbol to indicate topic
“Trending” - the most dominant topics
“@” = “at” with the Twitter name - addressed to

49. Instagram - A Visual Network

50. Mostly Used on Smart Phones &Tablets
http://www.wikihow.com/Use-Instagram

51. Instagram Vocbulary and Choices
“Follow”, “unfollow”, “following”, “followers”
● asymmetrical
“Like” - double tap on the picture or tap the
heart below on the left
Hashtags and Comments
Because it’s visual, being careful who you
follow and your own privacy are important

52. Instagram Possibilities
Phone pictures, posted easily, and easily
shared to other social media apps
Hashtags to share topics
Landscapes, businesses, interests
Check pictures before you follow back
Some visuals you might want to avoid

53. Instagram Privacy

54. Family Groups for Photos

55. Instagram Privacy Settings

56. Instagram and Saving Your Photos

57. Exploring the Possibilites

58. Instagram and Business
http://www.wikihow.com/Establish-an-Online-Shop-through-
Instagram

59. Pinterest - A Visual Network

60. Pinterest Confession
We are all different in what we relate to
Pinterest doesn’t work for me
Would love to be educated on it

61. Social Media and Business
http://www.wikihow.com/Advertise-Your-
Business-for-Free

62. Blogs - easy to link to
Short for web_log
Like a magazine or journal
Personal, organizational, or business blogs
Information and/or opinions
Usually posted to regularly
WordPress the most popular set-up

63. Podcasts - easy to link to
Audio
Like a radio show or audio blog
Many radio shows posted as blogs
● http://www.cbc.ca/radio/podcasts/mobile/touch/
Subscribe, usually for free, through iTunes or
podforum.org
or search - Google / DuckDuckGo

64. YouTube - easy to link to
Video
Subscribe buttons for topics, creators
Personal accounts easy to set up
Learning tool
Entertainment
Business and publicity

65. Why Social Media is Important
● It increasingly influences, shapes, and
makes the news
● It is widely used and influences people’s
behavior
● It is causing profound changes in society
(just as the printing press did)
● What you can’t avoid, you should know
about! and ...

66. We need to be involved with social media to
influence it in positive directions, to bring
balance to the less salubrious areas and
aspects, plus
Social media can add pleasure and fun to your
lives, and
can help you stay in touch with family & friends.

67. Credits
● Slideshow composed and delivered by Joan
Vinall-Cox, Ph.D. joanvc@jnthweb.ca
● for Inquiring Minds at Maple Grove United
Church
● Images from Google Images / Labeled for
Reuse or personal screenshots
● Some information found using Google and
DuckDuckGo (very private search engine)