The document discusses the effectiveness and popularity of various social media platforms, emphasizing Facebook as the leading platform due to its user-friendly features and continuous updates. It categorizes social media into networking, microblogging, and media sharing, highlighting other platforms like LinkedIn, Twitter, and Instagram, each catering to different audiences. Data shows that Facebook remains the most widely used site among internet users, with significant engagement compared to its competitors.

1. WHICH IS THE
MOST EFFECTIVE
SOCIALMEDIA
PLATFORM TODAY

2. I would like to express my special thanks of gratitude to my faculty “NABA
MAAM” who gave me to the golden opportunity to do this wonderful project
on the topic “ The Most Effective Social Media Platform”, which also help me in
doing a lot of research and I came to know about so many new things.
Secondly I would also thankful to my friends who help me to finishing this
project within the limited time.
Pratibha Dubey

3. WHAT IS????
• Social media are computer-mediated technologies that facilitate the
creation and sharing of information, ideas, career interests and other
forms of expression via virtual communities and networks.
• Users typically access social media services via web-
based technologies on desktop, computers, and laptops , or
download services that offer social media functionality to their
mobile devices (e.g., smartphones and tablet computers)

5. Categorization of social media
by purpose and function
Networking
Microblogging
Media sharing

6. Definition:
• Using websites and applications to communicate informally with others, find people, and share
similar interests.
•Allows users to directly connect with one another through groups, networks, and location.
examples: Facebook, Google+, and LinkedIn
• Like Facebook (social) and LinkedIn (professional), which allow web users to make virtual social
connections with others. You can set up your own profile on these networks, use the different
features of the network to connect and share with others and interact in a host of other .
Social networking

7. Facebook is an American online social media and social networking
service company. The Facebook website was launched on February 4, 2004,
by Mark Zuckerberg.
Facebook is a popular free social networking website that allows registered users
to create profiles, upload photos and video, send messages and keep in touch with
friends, family and colleagues.
FACEBOOK

8. The site, which is available in 37 different languages, includes public features such as:
•Marketplace - allows members to post, read and respond to classified ads.
•Groups - allows members who have common interests to find each other and interact.
•Events - allows members to publicize an event, invite guests and track who plans to attend.
•Pages - allows members to create and promote a public page built around a specific topic.
•Presence technology - allows members to see which contacts are online and chat.

9. A Google+ User profile is a publicly visible account of a user that is attached to many
Google properties.
It includes basic social networking services like a profile photo, about section,
background photo, cover photo, previous work and school history, interests, places
lived and an area to post status updates.
GOOGLE PLUS

10. These sections optionally link to other social media accounts one has, any blogs one
owns or have written or sites one is a contributor to. This area is used for Google
Authorship.
But, user engagement on Google+ was low compared with its competitors. Estimated that
users averaged just 3.3 minutes on the site in January 2012, versus 7.5 hours for
Facebook.

11.  LinkedIn, the world's largest professional network with more than 546 million users in
more than 200 countries and territories worldwide.
 It is a business- and employment-oriented social networking service that operates
via websites and mobile apps. it is mainly used for professional networking, including
employers posting jobs and job seekers posting their CVs. LinkedIn allows members to
create profiles and "connections" to each other in an online social network which may
represent real-world professional relationships.
LINKED IN

12. Posting of very short entries or updates on a social networking site
•Allows users to subscribe to other users' content, send direct messages, and reply
publicly
•Allows users to create and share hashtags to share content about related subjects
Examples: Twitter and Tumblr
Microblogging

13. Twitter is a free social networking microblogging service that allows registered
members to broadcast short posts called tweets. Twitter members can broadcast
tweets and follow other users' tweets by using multiple platforms and devices. Tweets
and replies to tweets can be sent by cell phone text message desktop client or by
posting at the Twitter.com website.
TWITTER

14. These messages were originally restricted to 140 characters, but on November 7,
2017, the limit was doubled to 280 characters for all languages except Japanese,
Korean and Chinese.
Twitter proved to be the largest source of breaking news.

15. Tumblr is a microblogging and social networking website founded by David Karp in
2007. The service allows users to post multimedia and other content to a short-form blog.
Users can follow other users' blogs. Bloggers can also make their blogs private.
Tumblr is free to use, so everyone from celebrities and business people to politicians and
teenagers are using Tumblr. Even companies are using Tumblr to get in front of broader
audiences and drive brand and sales growth.
TUMBLR

16. Publishing a user's digital photos, enabling the user to share photos with others either publicly
or privately.
Examples: Instagram, Flickr, Snapshot and Pinterest
Like YouTube, Flickr and Instagram, which allow users to share their content (images, videos
and the like) with other users and also interact with them through social media profiles,
messages and comments. Popular image sharing sites include Flickr and Pinterest, whereas
Viddler ,Vimeo and youtube are video sharing sites popularly used.

17. Instagram is a social networking app made for sharing photos and videos from a Smartphone.
Users can upload photographs and short videos, follow other users' feeds and tag images with
the name of a location. Users can set their account as "private", thereby requiring that they
approve any new follower requests Users can connect their Instagram account to other social
networking sites, enabling them to share uploaded photos to those sites.
Every user profile has a “Followers” and “Following” count, which represents how many people
they follow and how many other users are follow them.
INSTAGRAM

18. Flickr is a photo sharing platform and social network where users upload photos
for others to see. It's more focused on the art of photography than any other
major social network out there. Think of it as Instagram for professional
photographers.
FLICKR

19. Snapchat is one of the most popular social apps today, Snapchat is both a messaging platform
and a social network. To make a long story kind of short, Snapchat is an app that truly
changed how people interact with friends The heaviest Snapchat users are teenagers and
young adults who submerge themselves in social media and are pretty addicted to their
smartphones
SNAPCHAT

20. Most effective social media
• It is very clear from the following statistics
that Facebook is the most effective and leading
social media platform all over the world
amongst all other social media platform
including LinkedIn, twitter YouTube, google+,
etc….
• Facebook is also the most adopted and used social media platform followings its easy to use
services, features and hi-tech facilities it provides to its users and clients across the world.

21. 75
85
40
70
50
75
50
70
0
20
40
60
80
100
120
2015 2017
FACEBOOK LINKEDIN TWITTER
INSTRAGRAM Linear (FACEBOOK) Linear (FACEBOOK)

22. ENHANCEMENT OF FACEBOOK TO RETAIN
ITS POSITION AS NO.1 IN THE NEXT 3 YRS

23.  Facebook has become a way of life .People can constantly communicate with each other.
This social media is so pervasive that it is unusual to if someone claim they don’t have
Facebook accounts.
 Facebook’s services is constantly updating. Its wide varieties of features like status
updating, pictures & video sharing & uploading, sponsored ads, and now introducing
shopify will keep the social media at top for the time being.
 Recently Facebook introduced Lead Ads.

24. Facebook is improving by the day. In the last four years, the number of
users has almost doubled. The future is looking very bright. There will
be more users to show your content to and advertising will likely keep
getting better and cheaper. Facebook is improving by the day. In the
last four years , the number of users has almost doubled. The future is
looking very bright. There will be more users to show your content to
and advertising will likely keep getting better and cheaper.

25. Each channel is used in different ways. We have learnt in the various previous
slides.
Instagram and Snapchat, have more young users. LinkedIn, for many people, is a
tool for professional networking and job searches. The majority of users on Pinterest
are women, while Tumblr appeals to social bloggers. Besides these, Facebook is the
most widely used social media service, with a 2016 ,nearly 80 percent of adults
who use the internet are on Facebook. Thirty-two percent use Instagram, 31
percent are Pinterest users, 29 percent are on LinkedIn and 24 percent use Twitter.