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Off-site SEO: Leveraging content
marketing for link building
Ivey O’Neal
Red Ventures
Agenda
1. Benefits of content marketing → what is it and why create it?
2. Types of shareable content
3. What your content needs to stand out
4. How to share your content (through social and email)
Ivey O’Neal/Red Ventures
Content Marketing: What is it and what are the benefits?
1. Generate Site Visits
2. Establish Brand Identity
3. Create Backlinks to your site
a. Manual vs. Natural
Ivey O’Neal/Red Ventures
Types of Shareable Content
Ivey O’Neal/Red Ventures
Types of Shareable Content: Resource Guides & Tools
Ivey O’Neal/Red Ventures
Types of Shareable Content: Data-Driven Content
Ivey O’Neal/Red Ventures
Types of Shareable Content: Featured Articles
Ivey O’Neal/Red Ventures
Creating the content: what makes a piece marketable?
Ivey O’Neal/Red Ventures
1.Informative 4. Includes data
2. Has a hook
3. Unique value to user
5. Relevant
6. Author & Site Expertise
How to promote your content
Ivey O’Neal/Red Ventures
1. Social Media
a. Social media groups
b. Online communities
2. Email
a. Contact people who are sharing similar content
b. Send personalized messages
c. State the problem and how your content solves it
Final Thoughts:
1. Content marketing can be tricky → must be willing to fail and try many
different strategies
2. Innovation → what can you do that competitors aren’t doing?
3. Content is KEY
Ivey O’Neal/Red Ventures
Name/Company Name
@handle
Name/Company Name
@handle

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Ivey O'Neal Expert Session

  • 1. Off-site SEO: Leveraging content marketing for link building Ivey O’Neal Red Ventures
  • 2. Agenda 1. Benefits of content marketing → what is it and why create it? 2. Types of shareable content 3. What your content needs to stand out 4. How to share your content (through social and email) Ivey O’Neal/Red Ventures
  • 3. Content Marketing: What is it and what are the benefits? 1. Generate Site Visits 2. Establish Brand Identity 3. Create Backlinks to your site a. Manual vs. Natural Ivey O’Neal/Red Ventures
  • 4. Types of Shareable Content Ivey O’Neal/Red Ventures
  • 5. Types of Shareable Content: Resource Guides & Tools Ivey O’Neal/Red Ventures
  • 6. Types of Shareable Content: Data-Driven Content Ivey O’Neal/Red Ventures
  • 7. Types of Shareable Content: Featured Articles Ivey O’Neal/Red Ventures
  • 8. Creating the content: what makes a piece marketable? Ivey O’Neal/Red Ventures 1.Informative 4. Includes data 2. Has a hook 3. Unique value to user 5. Relevant 6. Author & Site Expertise
  • 9. How to promote your content Ivey O’Neal/Red Ventures 1. Social Media a. Social media groups b. Online communities 2. Email a. Contact people who are sharing similar content b. Send personalized messages c. State the problem and how your content solves it
  • 10. Final Thoughts: 1. Content marketing can be tricky → must be willing to fail and try many different strategies 2. Innovation → what can you do that competitors aren’t doing? 3. Content is KEY Ivey O’Neal/Red Ventures