Successfully reported this slideshow.
Your SlideShare is downloading. ×

Ivey O'Neal Expert Session

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Upcoming SlideShare
Dabble facebooknew
Dabble facebooknew
Loading in …3
×

Check these out next

1 of 12 Ad

Ivey O'Neal Expert Session

Download to read offline

Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.

Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.

Advertisement
Advertisement

More Related Content

Advertisement

More from Chad Gray (20)

Advertisement

Ivey O'Neal Expert Session

  1. 1. Off-site SEO: Leveraging content marketing for link building Ivey O’Neal Red Ventures
  2. 2. Agenda 1. Benefits of content marketing → what is it and why create it? 2. Types of shareable content 3. What your content needs to stand out 4. How to share your content (through social and email) Ivey O’Neal/Red Ventures
  3. 3. Content Marketing: What is it and what are the benefits? 1. Generate Site Visits 2. Establish Brand Identity 3. Create Backlinks to your site a. Manual vs. Natural Ivey O’Neal/Red Ventures
  4. 4. Types of Shareable Content Ivey O’Neal/Red Ventures
  5. 5. Types of Shareable Content: Resource Guides & Tools Ivey O’Neal/Red Ventures
  6. 6. Types of Shareable Content: Data-Driven Content Ivey O’Neal/Red Ventures
  7. 7. Types of Shareable Content: Featured Articles Ivey O’Neal/Red Ventures
  8. 8. Creating the content: what makes a piece marketable? Ivey O’Neal/Red Ventures 1.Informative 4. Includes data 2. Has a hook 3. Unique value to user 5. Relevant 6. Author & Site Expertise
  9. 9. How to promote your content Ivey O’Neal/Red Ventures 1. Social Media a. Social media groups b. Online communities 2. Email a. Contact people who are sharing similar content b. Send personalized messages c. State the problem and how your content solves it
  10. 10. Final Thoughts: 1. Content marketing can be tricky → must be willing to fail and try many different strategies 2. Innovation → what can you do that competitors aren’t doing? 3. Content is KEY Ivey O’Neal/Red Ventures
  11. 11. Name/Company Name @handle
  12. 12. Name/Company Name @handle

×