Getting Funded –
What Our Members Look For In A Pitch

www.mapleleafangels.com

|

info@mapleleafangels.com |

416.646.623...
Angel Audience
• They are experienced and
have seen many pitches
• You have 10-15 minutes to
present
• Focus on getting ev...
It’s All About You!
• The most important aspect of getting funding is the quality of
the people involved in the business
–...
Short but Powerful Pitch
• Ten slides at most
•
•
•
•

Use everyday language and focus on benefits
Realize that our invest...
Slide 1: People
• Founder bios
• Other key personnel
• Key required hires and rationale

www.mapleleafangels.com

|

info@...
Slides 2 & 3:
Market Need or Problem Solved
• What is the problem and who has it?
• Is this a pain point solution or an un...
Slides 4 & 5:
Your Product/Service
•
•
•
•
•

Combination of what it is and needs met
Describe your product/service
Major ...
Slide 6: Go-to-Market
• Pricing Model Overview
– Who is paying?
– What is the price point?
– Subscription or one time?
– A...
Slide 7: Traction
•
•
•
•
•

Revenue over the last twelve months
Number of active customers
Number of prospects that have ...
Slides 8 & 9:
Critical Success Factors &
Milestones
• What needs to happen over the next 12-18 months
for you to be succes...
Slide 10: Financials and Exit
•
•
•
•
•
•

Provide three year projection of sales
What is your pre-money valuation?
State ...
CO N TAC T
A P P LY FO R F U N D I N G
www.mapleleafangels.com

|

info@mapleleafangels.com |

416.646.6235 |

@mapleleafa...
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Getting Funded - What Our Members Look For In A Pitch

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An informative deck from Maple Leaf Angels on what our members look for in a pitch.

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Getting Funded - What Our Members Look For In A Pitch

  1. 1. Getting Funded – What Our Members Look For In A Pitch www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  2. 2. Angel Audience • They are experienced and have seen many pitches • You have 10-15 minutes to present • Focus on getting everyone’s attention from the beginning • Put yourself in their shoes while preparing your pitch www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  3. 3. It’s All About You! • The most important aspect of getting funding is the quality of the people involved in the business – Credible vision about how you will be successful – Personal pride in what you are doing – Passionate about your solution – Straightforward to deal with – Persistent but flexible approach – Your ability to be specific is critical www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  4. 4. Short but Powerful Pitch • Ten slides at most • • • • Use everyday language and focus on benefits Realize that our investors are interested in how they can exit Cover the major elements of your business model Be candid about areas that are “works in progress” • Have a strong close www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  5. 5. Slide 1: People • Founder bios • Other key personnel • Key required hires and rationale www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  6. 6. Slides 2 & 3: Market Need or Problem Solved • What is the problem and who has it? • Is this a pain point solution or an unmet need? • Business or consumer with specifics about their profile • Who is the user? Is there a different buyer? • How big is this market? Is it growing? How big will it be in three years? Cite any applicable third party sources www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  7. 7. Slides 4 & 5: Your Product/Service • • • • • Combination of what it is and needs met Describe your product/service Major customer benefits Describe pain points it cures or gain points it creates How is the customer solving this problem or meeting this need today? • Summary of competition www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  8. 8. Slide 6: Go-to-Market • Pricing Model Overview – Who is paying? – What is the price point? – Subscription or one time? – Additional revenue streams? • Marketing Approach – Quick comments on creating demand • Sales Model – What is required for you to succeed in terms of sales activities www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  9. 9. Slide 7: Traction • • • • • Revenue over the last twelve months Number of active customers Number of prospects that have seen the solution Current sales funnel Partner activity/endorsements www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  10. 10. Slides 8 & 9: Critical Success Factors & Milestones • What needs to happen over the next 12-18 months for you to be successful? • Product Development • Sales • Marketing • Operations www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  11. 11. Slide 10: Financials and Exit • • • • • • Provide three year projection of sales What is your pre-money valuation? State any previous raises Current burn rate What is your ask for this round? Use of proceeds should match Critical Success Factors slides • Describe potential exit strategies www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels
  12. 12. CO N TAC T A P P LY FO R F U N D I N G www.mapleleafangels.com | info@mapleleafangels.com | 416.646.6235 | @mapleleafangels

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