In the semrush live webinar, India series with Parth Suba, I speak on the effective keywords research techniques in SEO, to drive targeted traffic and power sales. * Basic tips to find best keywords in seo that drives organic traffic and conversions, * Leveraging on Paid SEO keyword tools, * How to center your KW strategy around user search intent, and more. Follow me on: Twitter: https://twitter.com/krishnashekhar LinkedIn: https://www.linkedin.com/in/krishnashekhar86/ Company Website: https://krishmarketing.com/

1. Effective
Keywords
Research
Foundation of SEO Success

2. My Journey So Far
Started My Career as Technical / Content
Writer, and then immediately stepped up into
the world of SEO & digital marketing
CEO & Founder, Krish Marketing
Living in Hamburg, Germany
Mom Of Two Kids
KrishnaShekhar86
KrishnaShekhar86
SEO to CEO – still doing SEO! I love SEO

3. SEO Practices & Trends
Change over time, BUT….
Keywords Research still remains
fundamental & important SEO Task

4. Lets Start…
Effective Keywords Research – Back
To Basics – Beginner Friendly Guide &
How Important Is It To Leverage On
Good Tool For Best Results
*Disclaimer – I am not at all discouraging the usage of any Free Tool / promoting any paid Tools; in any way… My focus is to just emphasize and
focus on efficiency of keywords research process. I myself have been using free tools for years and still use it, but due to my experience and result
oriented approach, I believe; as the we upgrade our skills, we should upgrade the tools for better results for us and our clients we work with.
So please take it in a healthy and positive way.

5. Agenda
01
Keywords &
Keywords Research
in SEO - Basics
Why Keywords
Research?
Important Metrics
To Consider For KR
User Intent Common Mistakes
While Doing KR
Advice From Top
SEO Experts
02 03
04 05 06
Questions &
Answers….
07

6. What Are Keywords in SEO?
What user searches on
Google
What website owners
uses to describe the
content / topic.

7. Keywords Research
in SEO – Definition!

8. Gathering
Listing
Analyzing
Filtering
Prioritizing
the best, converting keywords for
the website – that can bring quality
organic traffic + revenue
Understanding what targeted users
searches while they google for certain
information, product / services

9. Why Keywords
Research in SEO?

10. Are people actually
searching for the
keywords, you are
targeting?
How difficult is it to
get the keyword
ranked in Google?
Know your
potential
audiences better
Gives you idea on
creating topics that
will answer the
intent of the users.
Keyword Research will help you identify good
keywords for your business by answering these
questions …
Finding right answers to these, will help you pick up
you main / head keywords

11. Are people actually
searching for the
keywords, you are
targeting?
How difficult is it to
get the keyword
ranked in Google?
Know your
potential
audiences better
Gives you idea on
creating topics that
will answer the
intent of the users.

12. KEYWORD DIFFICULTY
Imp Metrics To Consider
In Keywords Research
SEARCH VOLUME
GOOGLE TRENDS
USERS SEARCH INTENT
LEVERAGING ON
KEYWORD RESEARCH
TOOL

13. Search Volume
It represents number of searches for particular keyword *Avg search volume
It will help you identify the potential traffic and revenue, it can bring for your website
Ranked No 1?
BUT No One Searches
Is It Good?
Will It Help?

14. Search Volume
Shows Only Ranges Shows accurate search
volume, together with
other important metrics.
* Competition Metrics in GKP is number of advertisers
worldwide bidding on each keyword relative to all
keywords across Google. It is basically for PPC & not for organic listing..
Google Keyword Planner Semrush Keyword Overview

15. Keyword Difficulty
Represents how difficult it is to bring the keyword
in top rankings in Google
*KD is based on factors like - Authority score of the
domain, pages, backlinks, content quality.

16. TRENDS
Interests Over Time
Interests By Sub Region
Keyword – Depression and Anxiety
Related Topics & Queries
Leveraging on trends, for effective keywords
research & content strategy.

17. TRENDS
Leveraging on Google trends, for effective keywords
research & content strategy.
Identify the seasonal trends,
start SEO at right time, to get the
ROI at the right time.

18. Summarize
Keyword:
kids halloween costumes
Data From:
*Semrush Keyword Tool
You can get all the important
metrics at one place
search volume
keyword difficulty
question keywords
related keywords

19. navigational
commercial
informational
User Intent In SEO
transactional

20. User Intent in SEO
User Intent Types Agenda Example
informational
• Find information about products, service,
person, or topic.
• Question based – what, how, who, where,
When?
• What are the signs of pregnancy?
• How to make pancakes?
• Where is Lake Como situated?
navigational
• Find specific brand, location, website. Pretty
straight forward, clear with intention.
• Works well with popular brands
• Good for competition / ads
• Lakme Cosmetics
• Paytm
commercial
• Keywords that will decide if the searcher becomes
your customer.
• Keywords focusing on – best, reviews,
comparison.
• samsung galaxy s10 vs S20
• jabra evolve 75 reviews
transactional
• Searches have clear intention to buy the product /
service.
• Keywords like – buy, download, hire.
• Download free video editor
• hire janitorial services Hamburg

21. Common Keyword Research
Mistakes
Ignoring conversions
based keywords
Ignoring timely
keyword review
Focusing on competitive
keywords from start

22. Common Keyword Research
Mistakes
Ignoring competitor
analysis
Ignoring users intent
Using only Free Keyword
Research Tool

23. Leveraging Of Good
Keyword Research Tool
Identifying profitable & conversion
friendly keywords aren’t as simple and
easy, with the time & money we
invest…

24. Leveraging On Good KR
Tool Google Keyword Planner is great,
used and still using and will continue
using; but frankly – its very limiting
and time consuming…
TIME IS MONEY..
Freshers / Newbies – yes, free tools are great to
start and explore with keywords ideas.
But to level up the game and stay ahead of
competition, saving time and managing keywords in
more synced way, you can use tools like semrush.

25. Leveraging On Good KR
Tool

26. Leveraging On Good KR
Tool

27. Advice on Keywords Research
From Top SEO Experts From
India

28. SEO Expert Advice..
Targeting right audience is the key formula for online success.
We can target right audience only if we select proper keywords & so keyword
research is highly important for any campaign of digital marketing.
The right set of keywords also help in conversions as it will fulfil the basic rule
of demand & supply.
Those who needs our products/ services will search accordingly & so right
keywords selection is very important for SEO, PPC or any search behavioural
marketing program.
Pankaj Patel
Anuva LLC.
Twitter: @Pkpatel1711

29. Before selecting the target keyword, do a quick google search and analyze the
SERP.
If the result shown in Google are like your target page – excellent!
But if not, change your keyword till you find the right intent keyword.
Do NOT skip this step!
Your page won’t rank (irrespective of content / backlinks) with a wrong intent
keyword.
SEO Expert Advice…
Boni Satani
Twitter: @BoniSatani

30. SEO Expert Advice..
With every Google's Core Update roll out, just make sure you double check
the intent
If there are 7-8 informational blog content pieces instead of a landing page
setup then act accordingly
While to automate this stuff, I would suggest to check KeywordInsights.AI
from Suganthan Mohandasan
Parth Suba
Twitter: @ParthSuba77

31. While doing keyword research, bifurcate them for money pages and blogs
right from the start to avoid any confusion for Google to rank them.
SEO Expert Advice…
Himani Kankaria
Twitter: himani_kankaria

32. Common FAQs
On Keywords Research

33. What is the first step in
keywords research?
Looking at the SERPs listings, for the keyword you want to
target, in order to get better gauge of user intent.

34. Can you target same keyword
on different pages of a
website?
Not recommended, targeted same keyword on multiple pages
can send out negative signal and can confuse search engine to
give priority to what page actually to get the listing in SERPs.

35. I believe in the power of manual audits in SEO,
but for keywords research, the main accessory you will need is a
good keywords research tool,
plus a strong clarity on users intent;
to identify the potential of keyword for your business that will
bring you more sales and revenue.
Krishna Shekhar
Founder, Krish Marketing