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Instagram Masterclass Part 1: Account Goals & Types

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Instagram Masterclass Part 1: Account Goals & Types

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Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to be successful on this platform.

Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to be successful on this platform.

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Instagram Masterclass Part 1: Account Goals & Types

  1. 1. Unit #1: Instagram Course Content | Account Goals | Account Types
  2. 2. Instagram Course Content 1. Instagram Course
  3. 3. Instagram Course Content 1. Instagram Course 2. Optimized Profile
  4. 4. Instagram Course Content 1. Instagram Course 2. Optimized Profile 3. Content Gameplay
  5. 5. Instagram Course Content 1. Instagram Course 2. Optimized Profile 3. Content Gameplay 4. Increase Engagement
  6. 6. Instagram Course Content 1. Instagram Course 2. Optimized Profile 3. Content Gameplay 4. Increase Engagement 5. Influencer Marketing Guide
  7. 7. Instagram Course Content 1. Instagram Course 2. Optimized Profile 3. Content Gameplay 4. Increase Engagement 5. Influencer Marketing Guide 6. Instagram Ads
  8. 8. Instagram Course Content 1. Instagram Course 2. Optimized Profile 3. Content Gameplay 4. Increase Engagement 5. Influencer Marketing Guide 6. Instagram Ads 7. Bonus Extras
  9. 9. Instagram Course Content 1. Instagram Course 2. Optimized Profile 3. Content Gameplay 4. Increase Engagement 5. Influencer Marketing Guide 6. Instagram Ads 7. Bonus Extras 8. Monetization Plan
  10. 10. Instagram Course Content 1. Instagram Course [Unit #1: Instagram Course Content | Account Goals | Account Types] 2. Optimized Profile 3. Content Gameplay 4. Increase Engagement 5. Influencer Marketing Guide 6. Instagram Ads 7. Bonus Extras 8. Monetization Plan
  11. 11. WHY?
  12. 12. WHY? Personal Use Business Use
  13. 13. Your Instagram Presence Goal Is To... Gain Huge Following
  14. 14. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments
  15. 15. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Get More Instagram Stories View
  16. 16. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Get More Instagram Stories View Increase Sales
  17. 17. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Get More Instagram Stories View Increase Sales Sale Your Products / Services
  18. 18. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Gain Influence Get More Instagram Stories View Increase Sales Sale Your Products / Services
  19. 19. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Gain Influence Get More Instagram Stories View Increase Sales Sale Your Products / Services
  20. 20. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Gain Influence Get More Instagram Stories View Increase Sales Sale Your Products / Services
  21. 21. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Gain Influence Get More Instagram Stories View Increase Sales Sale Your Products / Services
  22. 22. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Gain Influence Get More Instagram Stories View Increase Sales Sale Your Products / Services
  23. 23. Your Instagram Presence Goal Is To... Gain Huge Following Get More Likes & Comments Gain Influence Get More Instagram Stories View Increase Sales Sale Your Products / Services
  24. 24. RIGHT MESSAGE
  25. 25. RIGHT MESSAGE RIGHT PEOPLE
  26. 26. RIGHT MESSAGE RIGHT PEOPLE RIGHT TIME
  27. 27. PERSONALITY THEMED BRAND HYBRID
  28. 28. @mario8855@tammyhembrow Personality You’re the face and focus Content Type: You, your personal life, experience, personal things
  29. 29. If It’s a Personal Account... Same Interests Same Hobbies Same Preferences Your Engaging & Valuable Content Likes & Comments & Reposts You Gain Followers + Influence + Opportunity To Make Money On Your IG Account
  30. 30. @shopusalways@mitsubishimotorsofficial Brand Your brand, products or services are the face and focus Content Type: Your niche, brand, products, area of expertise
  31. 31. If It’s a Business Account... Your Business On Instagram Your Engaging & Valuable Content Likes & Comments High Conversions & More Sales & New Customers
  32. 32. @cats_of_instagram@_nailclips Themed Anoverallconsistentthemeisthefocus ContentType:Trend,theme,hobby,interest
  33. 33. @makeupbymario@mikechabotfitness Hybrid A blend of any of the previous account types Content Type: Mixture
  34. 34. What is the Value of Your Instagram Account?
  35. 35. Value of Your Instagram Account = Amount of $$$ You can Make on Instagram Selling Goods Selling Advertising Space Affiliate Programs
  36. 36. These three Factors Determine How Much $$$ You Can Make on Your Instagram: How many followers do you have? Are they genuine and authentic? Is it your target audience? How many likes do you have? How many comments you have? How many DM you have? How engaged is your audience? Your Audience How many people see your content? Do you post at the right times? Is your content the thing your followers are interested in? Reach Engagement Rate
  37. 37. Before Starting Your Instagram Journey You Need to: Set your goals Determine the type of your Instagram account Move on to the Unit #2

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