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Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session

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Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session

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Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.

Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.

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Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session

  1. 1. Unit #3: Best Ways to Find Target Audience | Account Aesthetics | Content Creation Strategies | Actionable Tips for Writing a Perfect Caption
  2. 2. Know Your Target Audience Increase Revenue by having local people in your list of followers, getting likes & comments from them, not from random people all over Instagram Likes & Followers YOU DON’T ACTUALLY NEED THIS IS MORE IMPORTANT Nail Salon
  3. 3. Account Aesthetics
  4. 4. Account Aesthetics What Colors to Use
  5. 5. Account Aesthetics What Colors to Use 2. What Filters to Apply
  6. 6. Account Aesthetics What Colors to Use 2. What Filters to Apply Type of Content to Post (just a rough idea at this stage)
  7. 7. Account Aesthetics What Colors to Use 2. What Filters to Apply Type of Content to Post (just a rough idea at this stage) First thing you need to decide on - theme of your Instagram profile. Look at other accounts in your niche to get some inspiration!
  8. 8. Account Aesthetics
  9. 9. Account Aesthetics
  10. 10. Account Aesthetics
  11. 11. Account Aesthetics
  12. 12. Account Aesthetics What colors do you want people to associate with your account? What types of content do you want to post? reflectYour Instagram visual content style should your brand. To help create the right style for your Instagram account, answer these questions: What filters will you use?
  13. 13. Content Creation
  14. 14. Content Creation Remember Your Instagram Goals (Unit #1)
  15. 15. Content Creation Remember Your Instagram Goals (Unit #1) Decide on the Amount of Time You Have for Instagram Creation
  16. 16. Content Creation Remember Your Instagram Goals (Unit #1) Decide on the Amount of Time You Have for Instagram Creation Determine How Much Money You Are Ready to Invest
  17. 17. Content Creation 2. Generous Posts 3. Entertaining Posts 4. Timely Posts 1. Useful Posts 5. Human Posts 6. Promotional Posts 7. Controversial Posts 8. Engaging Posts
  18. 18. Content Creation | Useful Posts
  19. 19. Content Creation | Useful Posts List Post
  20. 20. Content Creation | Useful Posts List Post How-To Post
  21. 21. Content Creation | Useful Posts List Post How-To Post Case Study Post
  22. 22. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post
  23. 23. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post
  24. 24. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost
  25. 25. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post
  26. 26. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post
  27. 27. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post
  28. 28. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post
  29. 29. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post
  30. 30. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post
  31. 31. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post
  32. 32. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post Tips Post
  33. 33. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post Tips Post SAQ Post
  34. 34. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post Tips Post SAQ Post Tools Post
  35. 35. Content Creation | Human Posts
  36. 36. Content Creation | Human Posts Inspirational Post
  37. 37. Content Creation | Human Posts Inspirational Post Holiday Post
  38. 38. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post
  39. 39. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post
  40. 40. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post
  41. 41. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post Rant Post
  42. 42. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post Rant Post Home Runs Post
  43. 43. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post Rant Post Home Runs Post Bloopers/Mess-Ups Post
  44. 44. Content Creation | Generous Posts
  45. 45. Content Creation | Generous Posts Profile Post
  46. 46. Content Creation | Generous Posts Profile Post Crowdsourced Post
  47. 47. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post
  48. 48. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post
  49. 49. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post
  50. 50. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post
  51. 51. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post Pick of the Week Post
  52. 52. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post Pick of the Week Post People to Follow Post
  53. 53. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post Pick of the Week Post People to Follow Post Content Aggregator
  54. 54. Content Creation | Promotional Posts
  55. 55. Content Creation | Promotional Posts Comparison Post
  56. 56. Content Creation | Promotional Posts Comparison Post Project Showcase Post
  57. 57. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post
  58. 58. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post
  59. 59. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post
  60. 60. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post
  61. 61. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post Year-in-Review Post
  62. 62. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post Year-in-Review Post Product Update Post
  63. 63. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post Year-in-Review Post Product Update Post Product Tips Post
  64. 64. Content Creation | Controversial Posts
  65. 65. Content Creation | Controversial Posts What If Posts
  66. 66. Content Creation | Controversial Posts What If Posts Debate Post
  67. 67. Content Creation | Controversial Posts What If Posts Debate Post Attack Post
  68. 68. Content Creation | Controversial Posts What If Posts Debate Post Attack Post Prediction Post
  69. 69. Content Creation | Controversial Posts What If Posts Debate Post Attack Post Prediction Post Reaction Post
  70. 70. Content Creation | Controversial Posts What If Posts Debate Post Attack Post Prediction Post Reaction Post Embed Reactor
  71. 71. Content Creation | Entertaining Posts
  72. 72. Content Creation | Entertaining Posts Story Post
  73. 73. Content Creation | Entertaining Posts Story Post Satire Post
  74. 74. Content Creation | Entertaining Posts Story Post Satire Post Cartoon Post
  75. 75. Content Creation | Entertaining Posts Story Post Satire Post Cartoon Post Meme Post
  76. 76. Content Creation | Entertaining Posts Story Post Satire Post Cartoon Post Meme Post Parody Post
  77. 77. Content Creation | Timely Posts
  78. 78. Content Creation | Timely Posts Review Post
  79. 79. Content Creation | Timely Posts Review Post Survey Post
  80. 80. Content Creation | Timely Posts Review Post Survey Post News Post
  81. 81. Content Creation | Timely Posts Review Post Survey Post News Post Trend Post
  82. 82. Content Creation | Timely Posts Review Post Survey Post News Post Trend Post Issue Post
  83. 83. Content Creation | Timely Posts Review Post Survey Post News Post Trend Post Issue Post Takeaways Post
  84. 84. Content Creation | Engaging Posts
  85. 85. Content Creation | Engaging Posts Question Post
  86. 86. Content Creation | Engaging Posts Question Post Answer Post
  87. 87. Content Creation | Engaging Posts Question Post Answer Post Challenge Post
  88. 88. Content Creation | Engaging Posts Question Post Answer Post Challenge Post Customer Showcase Post
  89. 89. Content Creation | Engaging Posts Question Post Answer Post Challenge Post Customer Showcase Post Freebie Post
  90. 90. Content Creation | Engaging Posts Question Post Answer Post Challenge Post Customer Showcase Post Freebie Post Contest Post
  91. 91. Captions
  92. 92. @tylerjmccall Captions | LONG - FROM OR MICRO-BLOG CAPTIONS Tip: If you’re going to do a long-form caption, break up the wall of text with line breaks or emojis (if they’re on brand), and even font formatting like bold and italics with simple tools like this one.
  93. 93. @jennakutcher Captions | TIMELY AND RELEVANT CAPTIONS Tip: This caption type is to be authentic, be empathetic, and be of service in whatever way you or your brand can be right now. And if you’re not ready to say anything at all yet, that’s okay, too.
  94. 94. @shopofthings Captions: CLEVER OR FUNNY CAPTION Tip: Every brand or business needs to find their unique tone and voice with these kinds of captions, not opting for jokes or puns that aren’t “on brand” but instead, translating their brand personality, genuinely.
  95. 95. @amyporterfield Captions: CALL-TO-ACTION CAPTION Tip: Use active verbs to nudge people to take action. Emphasize what you’re asking the audience to do with emojis or font formatting so it stands out. Also, make sure your link in bio system is friction-less and easy-to-use.
  96. 96. @seangarner Captions | EDUCATIONAL CAPTION Tip: We all have something to share – whether we’re a blogger, brand, or consultant. Lean into what your unique expertise is and be of service. This is how loyalty is built on Instagram.
  97. 97. @theassemblysf Captions | ENGAGING CAPTIONS Tip: The more engagement (likes, comments, shares, and saves) you get on your posts quickly, the more reach it will inevitably have. Whip up engagement by responding quickly or even commenting or liking your follower’s posts so they come visit yours.
  98. 98. @traderjoeslist Captions: AUTHENTIC CAPTIONS Tip: There’s a difference between being authentic and performing authenticity for the sake of engagement. It can often be a fine line in this crazy world we live in, but staying true to yourself and your brand’s values will be a strong guiding compass.
  99. 99. @jess_ekstrom Captions | CAPTION THAT BUILDS COMMUNITY Tip: So many brands and content creators focus on talking “at” their audience on Instagram when this platform is so darn powerful for relationship building. Instead, think about talking “with” your audience and grow a two-way relationship with captions like this.
  100. 100. Captions | SHORT AND SWEET CAPTION Tip: Short captions are often best utilized for posts with images that “speak for themselves” or if you want to engage your following. Best to test things out! @freelancingfemales
  101. 101. @xero Captions | CAPTION WITH USER-GENERATED CONTENT Tip: Add UGC into your overarching content strategy, especially if you can make it a regularly-scheduled series or showcase that people will come to expect. That will drive engagement!
  102. 102. Additional materials to this unit will be discussed in Unit #7. Stay tuned! See you in Unit #4, where I’ll be talking about engagement on Instagram and ways to increase it. Until next time!

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