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Digital Marketing in a Pandemic - Alex Oliveira

Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira will go over what he thinks companies should do during a pandemic to acquire new customers while also keeping current customers happy. He goes over the things you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.

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Digital Marketing in a Pandemic - Alex Oliveira

  1. 1. Digital Marketing in a Pandemicby Alex Oliveira about journey website custom er leads social
  2. 2. about journey website custom er leads social MESSAGE FROM ALEX OLIVEIRA CEO, PREDIQ Let’s transform your challenges into opportunities. My purpose is to help businesses grow through Digital Marketing. It’s tough navigating today’s ever-changing marketing landscape. But the reality of the digital world is that you better show up, and show up big. In this talk I’ll cover the Customer Journey, Your Website, Your Clients, Your Leads & Social Media.
  3. 3. about journey website custom er leads social Impulse 3 Inbound 2 Outboun d 1 Push Paid Ads, Direct Mail, Email Marketing, etc. Pull SEO, Social Media Marketing, etc. Opportunity Word of Mouth, Loyalty, Rewards, Micro- moment
  4. 4. about journey website custom er leads social SEO Keywords Inbound Leads Content Security Speed Responsive Local Listings Structure Customer Service Capture Leads Standout Chat
  5. 5. about journey website custom er leads social 01 02 03 Service Be Flexible Be Understanding Be Empathetic Elevated Experience Communicate Be Helpful Deliver Value Engagement Website Social Media Email Marketing Phone Calls Direct Mail (thank you notes)
  6. 6. about journey website custom er leads social Be HelpfulDon’t sell! Be resourceful! People will remember you were there for them without asking for anything. Content Create Videos, Case Studies and FAQ’s to keep your prospects interested. Educate Consider launching a Learning Management System. Host live videos and webinars. Landing PagesCreate product and offer specific landing pages. Consider starting an Affiliate Marketing program. Email Marketing Make sure you have an Automated Email drip campaign. Regularly test your website forms to make sure they work. Freemiu mGive away free samples. Offer free consultation or coaching calls.
  7. 7. about journey website custom er leads social 2.3B Perfect platform to engage with customers through Groups. The Ads Manager is a powerful tool. 335M If your target audience is women this is the platform for you. Will help your SEO. 330M Twitter helps you give regular updates. Think about company news and PR to power your visibility. 1B Great platform to tell your story in a visual way. Consider hiring a Micro Influencer.
  8. 8. about journey website custom er leads social 2.3B Perfect platform to engage with customers through Groups. The Ads Manager is a powerful tool. 335M If your target audience is women this is the platform for you. Will help your SEO. 330M Twitter helps you give regular updates. Think about company news and PR to power your visibility. 1B Great platform to tell your story in a visual way. Consider hiring a Micro Influencer. Q&A https://prediqmedia.com/go/website-audit/

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