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1.4 Million Google Featured Snippets
Tested - Here's What We Found
A.J. Ghergich
Ghergich & Co.
Founder/CEO
@SEO
Our Work
Featured Snippet Examples
Paragraph
Table
List
For a more detailed primer into featured snippets, visit my presentation from
Dreamforce 2016 http://www.slideshare.net/gh...
In a study with SEMrush, we analyzed
1.4 million featured snippets.
The goal was to focus our analysis on
29 questions, prepositions, and
comparison search phrases.
Featured Snippet Questions
“How” and “Have” are strong contenders to earn list featured
snippets. “Which” has the highest likelihood of earning a tab...
Breakdown of Featured Snippet
Questions
Featured Snippet Prepositions
Prepositions are the best by far at earning lists. “For” (11.38%
tables) and “Like” (94.09% paragraphs) are the exceptions...
Breakdown of Featured Snippet
Prepositions
Featured Snippet Comparisons
Comparisons are the best at earning tables. “Price” is a golden
opportunity to earn a high ROI table. Surprisingly, “vs” a...
Breakdown of Featured Snippet
Comparisons
Featured Snippets Overall
Breakdown
How to Optimize for Featured Snippets
Optimal Featured Snippet Lengths
45 Words are Optimal for Featured
Snippet Paragraphs
Longer Lists are Best
Optimized Lists
Optimized Tables
Google tends to show landscape
images around 285 x 160 pixels.
So landscape images, similar to the following dimensions, s...
Answer the Public Keyword Tool
SEMrush Keyword Magic Tool (Beta)
Presentation is pinned @SEO. Please
retweet. Special thanks to @YuliaShevy
and the research team at SEMrush for
providing ...
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1.4 Million Google Featured Snippets Tested - Here's What We Found

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Working with SEMrush we analyzed around 80 million keywords to find 1.4 million featured snippets. We break down all the findings on how to optimize your content and earn Google Featured Snippets.

These findings were fist shown at http://digitalolympus.net/ which is a free remote conference you should totally attend in the future.

Published in: Marketing
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1.4 Million Google Featured Snippets Tested - Here's What We Found

  1. 1. 1.4 Million Google Featured Snippets Tested - Here's What We Found A.J. Ghergich Ghergich & Co. Founder/CEO @SEO
  2. 2. Our Work
  3. 3. Featured Snippet Examples Paragraph Table List
  4. 4. For a more detailed primer into featured snippets, visit my presentation from Dreamforce 2016 http://www.slideshare.net/ghergich/featured-snippets-are- the-most-exciting-thing-in-search Why you should focus on Featured Snippets 1 Leapfrog your competition to position zero 2 Gain free organic traffic 3 Answer your customers’ actual questions 4 Earn trust from awareness to the decision phase
  5. 5. In a study with SEMrush, we analyzed 1.4 million featured snippets.
  6. 6. The goal was to focus our analysis on 29 questions, prepositions, and comparison search phrases.
  7. 7. Featured Snippet Questions
  8. 8. “How” and “Have” are strong contenders to earn list featured snippets. “Which” has the highest likelihood of earning a table compared to the others. Questions are fantastic at earning paragraph snippets. Key Findings of Featured Snippet Questions
  9. 9. Breakdown of Featured Snippet Questions
  10. 10. Featured Snippet Prepositions
  11. 11. Prepositions are the best by far at earning lists. “For” (11.38% tables) and “Like” (94.09% paragraphs) are the exceptions. Key Findings of Featured Snippet Prepositions
  12. 12. Breakdown of Featured Snippet Prepositions
  13. 13. Featured Snippet Comparisons
  14. 14. Comparisons are the best at earning tables. “Price” is a golden opportunity to earn a high ROI table. Surprisingly, “vs” and “versus” were poor performers at earning tables. “Comparing” also had a high number of lists (31.94%). Key Findings of Featured Snippet Comparisons
  15. 15. Breakdown of Featured Snippet Comparisons
  16. 16. Featured Snippets Overall Breakdown
  17. 17. How to Optimize for Featured Snippets
  18. 18. Optimal Featured Snippet Lengths
  19. 19. 45 Words are Optimal for Featured Snippet Paragraphs
  20. 20. Longer Lists are Best
  21. 21. Optimized Lists
  22. 22. Optimized Tables
  23. 23. Google tends to show landscape images around 285 x 160 pixels. So landscape images, similar to the following dimensions, should be optimized for Featured Snippets.
  24. 24. Answer the Public Keyword Tool
  25. 25. SEMrush Keyword Magic Tool (Beta)
  26. 26. Presentation is pinned @SEO. Please retweet. Special thanks to @YuliaShevy and the research team at SEMrush for providing such in-depth research.

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