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Rock Content Marketing In 2016 With Scripted

You know how important content marketing is to your company’s success — it is 2016 after all. But what you might now be aware of is how Scripted can help you achieve your goals beyond your wildest content marketing dreams.

Listen to this exciting webinar to learn all the ways Scripted can help you rock content marketing this year. Scripted’s Marketing Director, Eric MacColl, and Customer Success Manager, Eric Windell, discussed:

- Effective ways to use the Scripted platform
- How to manage Scripted content
- Where to find amazing content ideas
- And more!

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Rock Content Marketing In 2016 With Scripted

  1. 1. Rock Content Marketing in 2016 with
  2. 2. Who We Are Eric MacColl Marketing Director Eric Windell Customer Success Manager
  3. 3. @GetScripted #RockContent2016 Tweet With Us!
  4. 4. We provide original written content for thousands of companies through our curated community of high quality freelance writers & editors Content creation made easy
  5. 5. Content Marketing in 2016
  6. 6. Source:
  7. 7. More B2B Marketers Use Content Marketing
  8. 8. Why Content Works • Brands that create 15 blog posts per month average 1,200 new leads per month. • 54% more leads are generated using inbound marketing tactics than traditional paid marketing. • Content marketing generates 3X more leads per dollar than traditional outbound Demand Metric
  9. 9. What About You? 1. B2B or B2C? 2. Biggest content marketing challenge? 3. Plan on creating more content in 2016 than you did in 2015?
  10. 10. Marketers Are Creating More Content
  11. 11. Top Challenge Is Creating Engaging Content
  12. 12. There Is A Lot Of Content to Be Created
  13. 13. How Is Your Team Set Up To Create Content?
  14. 14. Content Marketing Takes More Than A Writer
  15. 15. Content Marketing Takes More Than A Writer - What topic to write on - When to publish it - Researching the piece - Writing the piece - Editing the content - Formatting and finding images - Optimizing the content for SEO - Publishing content to your website - Promoting the content on your social channels - Measuring the impact of the content
  16. 16. The Content Creation Process Planning Writing EditingPublishing Promoting
  17. 17. The Content Creation Process Planning Writing EditingPublishing Promoting
  18. 18. The Content Creation Process Team • Content Manager Volume • 30+ pieces of content published per month Content • Blog Posts • Guest Posts • White Papers • Slideshares • Webinars Content Creation Scripted Writers In-House 20% 80%
  19. 19. 5 Benefits of Using Scripted 1. Focus More On Strategy 2. Scale Your Efforts and Create More Content 3. Keep You Team Small – Avoid Costly FTEs 4. Keep Content Diverse and Fresh 5. Save Time
  20. 20. Using The Scripted Platform
  21. 21. With Scripted Over 7,000 vetted writers • We’ll match your project with the right writers Quality Guarantee • Scripted Writers are only approved after a rigorous vetting process Multiple Content Quality Controls in Place • All content goes through a third-party plagiarism checker • Every Scripted order is reviewed by a Scripted Editor before delivery Your content workflow is housed in one convenient place • Your Scripted account allows you to order content, message writers, review and revise pieces, all in one place!
  22. 22. Three Ways to Order Content
  23. 23. 1. Ordering A Specific Piece of Content You have a topic in mind and you know the key points the writer needs to address. YOUR TITLE
  24. 24. 2. Post a Request For Topic Pitches You have a general theme, but would like writers to pitch blog topics specific to your company and theme. THEME
  25. 25. 3. Start A Post From The Topic Marketplace You’re not sure exactly what topics you want, but know you’d like to start ordering content.
  26. 26. The Ordering Content Workflow
  27. 27. Your Content Brief Noting your relevant industry areas When should I select Specialist?
  28. 28. Before Receiving Your First Draft A Scripted writer selects my order Direct message your writer for quick communication Every order is reviewed by a Scripted editor - Content is checked for spelling and grammar - Editors ensure content meets your guidelines
  29. 29. After You Receive Your First Draft A first draft is delivered for your review Feedback can be provided and any needed revisions requested
  30. 30. Requesting Revisions Revisions are made and delivered within 3 business days
  31. 31. Live Demo
  32. 32. Summary 1. Effective Content Marketing Takes Planning 2. Creating Content Is More Than Just Writing 3. A Variety of Content To Create 4. Scripted Can Help You With Your Content Workflow 5. Get Connected To Writers In Your Industry 6. All Content Is Edited and Checked For Plagiarism
  33. 33. Questions? Get Your First Job 50% Off: Rockcontent50