Instagram Masterclass Part 2: Profile Optimization - Anna Semyanova

Unit #2: Optimized Profile | Username |

Profile Photo| Perfect Bio Creation

#1: Instagram Profile Picture | Business Profile
Don’t Use A Hard-To-Read Profile Picture
TheTiniestInstagramLogo

Instead, Make Your Profile Picture Easy To Read
Logo

Sometimes Your Business Name May Be Too Long
Young

& Beautiful

Nail Salon

Make Changes To Adapt Your Logo To Fit The Space
Young

&

Beautiful

Use Brand Icon If Possible

Real-Life Example: Deliveroo Original Logo

Real-Life Example: Deliveroo Adapted Logo

#1: Instagram Profile Picture | Personal Profile
Make Your Profile Picture Easy To Read
Logo

Use A Headshot Of Yourself

Headshot Profile Picture Example

If You Can Get Creative With Your Profile Pic - Do It!

Use A Picture Of You Doing Your Business, Hobby

@nikkietutorials
#1: Instagram Profile Picture
Click Here

To See A List
Of Suggested
Accounts

#2: Instagram Username
Try to avoid using punctuation and numbers

in your Instagram username.

Try to avoid using punctuation and numbers

in your Instagram username.
Hard
alex.253.sunny_
Easy
alexsunny
Make Your Username Easy To Remember

@oberloapp

@oberloapp
It May Be Hard To Find Username That Isn’t Already Taken.

So Use Suffix, Prefix, Additional Words
Possible Options: App, Media, Series, Insta, Offical, Etc.

#3:YourProfileName
Don’tConfuseYourUsernameWithProfileName

#3:YourProfileName
Evenifyourusername
doesn’tcontain

thekeyword,people
canstillfindyou
throughthekeyword
inyourname.

@janynovaou
#3: Your Profile Name
Add Emojis To Stand Out In Search Results

#4: Instagram First Bio Line
First Line Of Your Bio: USP
=
Unique Selling Point

#4: Instagram First Bio Line | Business Profiles
What makes you great?

Why should people follow you?

Why should people follow you?
What is it that YOU do?

@sugarbearhair
USP Should Be Related To The Product /

Service That You Offer

What are your hobbies?

What is your passion?

What is your passion?
What is it that makes you unique and outstanding?

@emileehembrow
#4:InstagramFirstBioLine|BusinessProfiles

#5: Instagram Second Bio Line
Social Proof = Why People Can

And Should Trust You
Let people know you’re awesome.

Social Proof = Why People Can

And Should Trust You
‍Features — Featured on GQ / As seen on Business Insider /
Official supplier of XYZ‍
Reviews — Over 100+ 5 Star Reviews on Amazon /

500+ Happy Clients / ‍
Awards — MTV Nominated 2019 Best Kiss / 2019 Fastest
Growing Tech Company / Voted High-schools Most Lazy Person

Add in another line that helps people better

understand who you are better
If you don't have any social proof or accomplishments:
Include your location or brands you've

worked with
Tag accounts that inspire you

@angieleeshow

#6: Instagram Third Bio Line
It’s Time For Call-To-Action!
Tell people to do exactly

what you want them to do.
You need to guide your followers and profile visitors

into your funnel of what you want them to do.

@amyportefield
Call-To-Action

@travelandleisure
???

#7: Instagram Bio URL
Link In Bio
=
Your Unique Opportunity

To Drive Traffic Wherever You Want

Product/Service Page

Sign Up Page

Sign Up Page
Landing Page

Sign Up Page
Landing Page
Website

Sign Up Page
Landing Page
Website
Linktree Page

@tylerjmccall

#8: Try Out -

Full Instagram Account Audit

#8: Try Out -

Full Instagram Account Audit
How to Use Line Breaks, Emojis, and Custom Fonts

to Fine-Tune Your Bio
You will learn:
What Are Branded Hashtags
Advantages of Business Profile and How to Switch to It
Why Contact Buttons Are Important
How to Use Location Tag to Your Advantage
How to Choose the Right Business Category
+ Your Perfect Instagram Bio Example

Instagram Masterclass Part 2: Profile Optimization - Anna Semyanova

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