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Data Driven-Seo

The reports you can use to find actionable data for SEO

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Data-Driven SEO
About Us
Haden Interactive is a web content and
SEO firm. Since 2008, we have provided
strategic communication, quality content,
and SEO strategy for clients on four
continents.
www.hadeninteractive.com
Haden Interactive
Address: 1337 E Ash St, Fayetteville, AR 72703
Phone: (479) 966-9761
Email: rebecca@hadeninteractive.com
2
Our Team
06
Meet us here at WordCamp or at
www.hadeninteractive.com
Rebecca Rosie Gideon Brittany
WordPress has changed websites
Opportunity for continuous
improvement
Peak Moments
SEO IS A MAJOR SOURCE OF THOSE
IMPROVEMENTS
So where do you get your SEO strategy?
•Best Practices
•Tips & Tricks
•Data
• Content – make it clear and plentiful,
high quantity and quality
• Links – high quality only, no trying to
game the system
• Good experience for visitors – clear
navigation, high value content,
limited ads
• Tech -- mobile friendly, clean code
Best Practices
Top items in the algorithm:
Nothing new here… unless it’s new to you!
These are still the most important things.
Ad

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Data Driven-Seo

  • 2. About Us Haden Interactive is a web content and SEO firm. Since 2008, we have provided strategic communication, quality content, and SEO strategy for clients on four continents. www.hadeninteractive.com Haden Interactive Address: 1337 E Ash St, Fayetteville, AR 72703 Phone: (479) 966-9761 Email: rebecca@hadeninteractive.com 2
  • 3. Our Team 06 Meet us here at WordCamp or at www.hadeninteractive.com Rebecca Rosie Gideon Brittany
  • 4. WordPress has changed websites Opportunity for continuous improvement Peak Moments
  • 5. SEO IS A MAJOR SOURCE OF THOSE IMPROVEMENTS So where do you get your SEO strategy? •Best Practices •Tips & Tricks •Data
  • 6. • Content – make it clear and plentiful, high quantity and quality • Links – high quality only, no trying to game the system • Good experience for visitors – clear navigation, high value content, limited ads • Tech -- mobile friendly, clean code Best Practices Top items in the algorithm: Nothing new here… unless it’s new to you! These are still the most important things.
  • 7. • If it’s a trick, Google will soon start penalizing sites that use it. • If it’s a tip, make sure it’s relevant to your specific circumstances. • Use common sense to identify likely winners among the tips you hear. If a machine could do it, or it doesn’t improve the user experience, forget it. Tips & Tricks Most of these are not valuable
  • 8. • 1st party data = your own data • 2nd party data = shared direct data • 3rd party data = aggregated data Data 1st , 2nd , and 3rd party data
  • 9. WHO IS YOUR CUSTOMER? … and what does that have to do with SEO?
  • 10. Search Engine Optimization The purpose of SEO is to communicate well enough with search engines that they offer your website to people who want what your website offers. 3 — n computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine
  • 13. How to enable demographics reports
  • 16. Set up a segment
  • 17. HOW ARE VISITORS FINDING YOU? ...source, medium, keywords, and all that jazz
  • 21. Google Search Console Queries Report
  • 23. WHAT ARE VISITORS DOING? How your visitors use your website should inform your SEO strategy.
  • 27. HOW’S YOUR CONTENT PERFORMING? 4 Find the posts and pages with potential & spiff them up for a quick content win.
  • 28. What good content can do in 6 months
  • 29. The proof of the pudding is in the eating
  • 30. The other side of the story
  • 31. Find content worth updating Posts with potential • Good posts that carry your message but don’t get much traction • Posts that bring customers, but don’t have first page rankings • Posts that might reach a new target audience • Posts with page 2 rankings that get clicks
  • 36. • Write more. Brevity may be the soul of wit, but not of SEO. • Make sure you’re using the keywords that bring in your customers. • Make sure you have a clear point. • Tighten up your post: organization, grammar, spelling. • Fix any broken links. • Update any information that is out of date. • Reflect any changes in your business model. • Be mindful of any other data insights you’ve discovered. Spiff up that content!
  • 37. Thank you for your attention! www.hadeninteractive.com

Editor's Notes

  1. Here’s our team – we’d love to meet you and we’re happy to answer questions.
  2. Before: you built a website and in three years you built a new one. After: you have the option for continuous improvement.
  3. You can make iterative design changes, but SEO allows you to improve your results regularly.
  4. “Put your keyword in the first sentence, the last sentence, and in bold in the middle.” Is that reasonable?
  5. Make sure 2nd or 3rd party data is relevant – but it might be bigger and thus more reliable, as long as it’s relevant. New GA reports include 2nd party data. Google Trends is an example of 3rd party data. So let’s look at some questions we can answer with data.
  6. SEO is not about grabbing as many people as you can and forcing them to hear your message in hopes that somebody will want your stuff. That’s billboards.
  7. The goal is to communicate so well with search engines that they offer your site to your customers. Singapore example.
  8. If Sage-ing had this data, they’d know that they were not communicating well with the search engines.
  9. Shows behaviors collected elsewhere on the web.
  10. You won’t know if you don’t have analytics.
  11. You’ll only see some bing and yahoo searches, no Google.
  12. What can you learn from the keywords you see? In GA, the data is not great
  13. This is better data.
  14. How people use your website tells you important things about the type of content that will draw people.
  15. Do visitors use your website as a news source? Are they regular readers? This kind of information tells you what kind of content to produce.
  16. Only shows people who contact you, so it’s not violating their privacy, but it lets you know what kind of content appeals to the people who convert.
  17. Content is top priority for the web, so you should be producing fresh, original content on a regular basis. However, you can also go back to current content and improve it.
  18. The last 6 months – nothing much going on, because we no longer take care of the website.