Cosmetic Industry

1. INDIAN COSMETIC INDUSTRY

2. Outline Background Various Indian brands International brands Impact of Global Brands SWOT Analysis Conclusion

3. Background The history includes very dark chapters in European and Western countries from about six centuries back. Mixtures and pastes were then used to whiten the face.

4. With the crowning of three Indians as Miss India, Miss World and Miss Universe have made Indian women conscious of their appearance. The Rs 4,580-crore Indian cosmetic market is all set to sport a new look.

6. Ponds

7. Shehnaz

8. Astaberry

9. Vaseline

12. The organized color cosmetics market is estimated at Rs 340 crore currently.

15. The company was founded in 1886 by then 28-year-old David H. McConnell. It is one of the world’s largest cosmetics companies, with over $10 billion of annual sales. Avon markets to women around the world through more than 5 million independent sales representatives in over 100 countries.

16. LOREAL

17. L’OREAL Group - worlds largest cosmetics and beauty company .Founded in 1909 by Eugene Schueller . L’Oreal Skin care market is 75 – 100 crore and has global market share of 17%.

18. Impact of Global brands Brand conscious

19. Preference of Different brands

20. Purchasing decision

21. Consumers Preference

22. Decision Makers

23. Market Share

24. SWOT Analysis

25. Conclusion Customers are price sensitive, but the changing market trend and customer view and preference shown that customer are now quality sensitive .The Indian company should give more emphasis on advertising to create market awareness and to make a brand image in the minds of investors.

26. Thank you