Brand refers to a combination of a promise, logo, design, and symbol that creates a value selling proposition and reputation for a company, product, or person. It is a journey that begins with brand architecture that organizes a company's portfolio of consumer, luxury, professional, and active brands. A brand establishes a promise and image through ambassadors, community, equity, and loyalty while also serving as an employer brand through genealogy and living the brand concept. Regular analysis of strengths, weaknesses, opportunities, and threats helps evaluate and make recommendations for the brand.

1. WHAT IS BRAND???Is it a promise ?

2. Is it a logo, design, symbol?

3. Combination of above all?1 By: Sandesh Ghosal

4. Something Different!!!USP of the Company/Product/Person which makes “Value Selling Proposition”.U & Me are also brands. B – BaseR – ReputationA – Achievement N – NoticeableD– Dividends 2

5. PROFILE OF COMPANY3

6. “L’ORÉAL”“I’m Worth it”4

7. THE BRAND JOURNEY BEGINS HERE!!!5

8. Brand Architecture6

9. 7CONSUMER PRODUCTSLUXURY PRODUCTSPROFESSIONAL PRODUCTSACTIVE PRODUCTSBrand Portfolio

10. Brand Promise & Image8

11. Brand Community & Culture9

12. Brand Equity10

13. Brand Loyalty11

14. Claudia Schiffer, Aishwarya Rai, Sonam Kapoor, Frieda Pinto, Vanessa Williams, Eva Longoria and many more…Brand Ambassadors 12

15. Employer & Corporate Branding 13

16. Brand Genealogy14

17. Product Brand & Living The Brand 15

18. Swot Analysis16