Lakme - Social Media strategy for brand development
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This document discusses Lakme, an Indian brand of cosmetics. It provides details on Lakme's origin as a company founded by JRD Tata in 1952 at the request of Nehru. It discusses Lakme's growth and acquisition by Hindustan Unilever Ltd, its product lines, and strategies for promoting the brand on social media platforms like Facebook and YouTube. These include targeting celebrities, influencers, fashion bloggers, and mass audiences while highlighting Lakme's unique selling proposition of understanding Indian women's needs.
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Lakme assignment
This project is made in 2018. I have tried to make it as latest as possible about the product and promotion mix about Lakme. Marketing assignment. You can find its all product and services and how marketing tools are used in it.
Lakme Marketing Strategy
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Lakme marketing strategy
1) Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was started in 1952 by JRD Tata to manufacture beauty products domestically and reduce foreign exchange spending.
2) It was named after the French opera Lakme, which refers to the Hindu goddess Lakshmi who represents wealth and beauty.
3) Over time, Lakme has expanded its product line and opened beauty salons across India to provide consumers with a comprehensive beauty experience.
Lakme
This document provides an overview of a research report on Lakme, a cosmetics brand owned by Hindustan Unilever Ltd. The report includes an introduction to the company's history and objectives. It outlines the research methodology used, which involved primary data collection through questionnaires and secondary data collection from sources like company reports, magazines and articles. It discusses Lakme's competitive environment and profiles elements of the company like its board of directors, research and development team and human resources. The report also includes chapters on data analysis, a SWOT analysis of Lakme, conclusions and limitations. It aims to understand how Lakme can improve its brand personality and promotional strategies to maintain its leading market position.
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Lakmé is an Indian cosmetics brand owned by Hindustan Unilever that started in 1950 at the request of Jawaharlal Nehru to produce beauty products domestically. It began as a subsidiary of the Tata Group and was later sold to HUL in 1996. Lakmé has grown to become a leader in the Indian cosmetics market with a wide range of products and over 200 salons across India. It faces competition from international brands but maintains popularity through innovation and celebrity brand ambassadors.
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Lakme brand
This document provides an overview of Lakme, an Indian cosmetics brand. It discusses Lakme's history, competitors in the industry, distribution channels, products, services and advertisements. Key points include that Lakme was founded in 1952 and is now owned by Hindustan Unilever. It has a wide range of beauty products and services available through its own salons, exclusive stores, supermarkets and via distributors. Lakme focuses on training its beauticians and developing new products.
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Lakme Marketing Strategy
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Lakme marketing strategy
1) Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was started in 1952 by JRD Tata to manufacture beauty products domestically and reduce foreign exchange spending.
2) It was named after the French opera Lakme, which refers to the Hindu goddess Lakshmi who represents wealth and beauty.
3) Over time, Lakme has expanded its product line and opened beauty salons across India to provide consumers with a comprehensive beauty experience.
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This document provides an overview of a research report on Lakme, a cosmetics brand owned by Hindustan Unilever Ltd. The report includes an introduction to the company's history and objectives. It outlines the research methodology used, which involved primary data collection through questionnaires and secondary data collection from sources like company reports, magazines and articles. It discusses Lakme's competitive environment and profiles elements of the company like its board of directors, research and development team and human resources. The report also includes chapters on data analysis, a SWOT analysis of Lakme, conclusions and limitations. It aims to understand how Lakme can improve its brand personality and promotional strategies to maintain its leading market position.
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Lakmé is an Indian cosmetics brand owned by Hindustan Unilever that started in 1950 at the request of Jawaharlal Nehru to produce beauty products domestically. It began as a subsidiary of the Tata Group and was later sold to HUL in 1996. Lakmé has grown to become a leader in the Indian cosmetics market with a wide range of products and over 200 salons across India. It faces competition from international brands but maintains popularity through innovation and celebrity brand ambassadors.
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Lakmé is a leading Indian cosmetics brand owned by Hindustan Unilever. It was launched in 1952 at the request of Jawaharlal Nehru to promote local production of beauty products. Lakmé uses a multi-pronged integrated marketing communications approach, relying on print and video ads featuring Bollywood celebrities as well as sponsoring fashion weeks and trade shows. It also promotes the brand through in-store sales promotions, discounts and flash sales.
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This document provides an overview of Lakme, an Indian cosmetics brand. It discusses Lakme's history, competitors in the industry, distribution channels, products, services and advertisements. Key points include that Lakme was founded in 1952 and is now owned by Hindustan Unilever. It has a wide range of beauty products and services available through its own salons, exclusive stores, supermarkets and via distributors. Lakme focuses on training its beauticians and developing new products.
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Lakme - Social Media strategy for brand development
- 1. RITUPARNA GHOSH POST GRADUATE DIPLOMA IN MASS COMMUNICATION AND PUBLIC RELATIONS
- 3. CONTENT About Lakme Origin Growth List of Products About Social Media Social Media Tools to Cover Unique Selling Proposition Competitors Brand Ambassadors Conclusion
- 4. ABOUT LAKME • Lakme is an Indian brand of cosmetics and salon services. • It is owned by Hindustan Unilever Ltd. • Founded by J R D Tata, a French-born Indian aviator and Ex- chairman of Tata Group. • Manifested through Lakme Fashion Week
- 5. ORIGIN Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French Opera Lakme, which itself is the French form of Lakshmi(the goddess of wealth) who is renowned for her beauty. It was started in 1952, Prime Minister Pt. Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and personally requested JRD Tata to manufacture them in India.
- 6. GROWTH In 1996, Tata sold off their stakes in Hindustan Lever Ltd. for Rs 200 Crore. After Hindustan Lever Ltd. started its new business in the beauty industry by setting up Lakme Beauty Salons in India. Now Hindustan Unilever Ltd. have 220 salons in all over India and also they have 130 franchise partners. Even today, when most multinational beauty products are available in India, Lakme still occupies a special place in the hearts of Indian women.
- 7. LIST OF SOME PRODUCTS
- 8. SOCIAL MEDIA Social Media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web- based software, often utilizing it for messaging. Facebook, Twitter, YouTube, WhatsApp, Instagram etc. are some examples of social media.
- 9. WHO TO TARGET ? • Celebrities • Fashion Bloggers • Influencers associated with the make-up industry • The Mass SOCIAL MEDIA TOOL TO COVER • Facebook • YouTube
- 10. UNIQUE SELLING PROPOSITION Lakme brings expert products and services that are born out of true understanding of the needs of the Indian women. It inspires every woman to express the unique beauty thereby making them realize the strength of their beauty.
- 11. FACEBOOK • Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. • Facebook is a platform where many brands are uploaded to grab the attention of the viewers. • In fact, through Facebook, brand ambassadors suggest viewers to use the product. • To promote Lakme products, we can use Facebook by attracting page subscribers through creative events and promotions.
- 12. YouTube To promote Lakme products, we can use YouTube channel by:- • attracting page subscribers through creative and informative videos • announce exclusive sneak peeks of products that are yet to be launched.
- 13. INFLUENCERS CELEBRITIES Here Kareena Kapoor Khan is seen promoting Lakme product through a Facebook post which will influence thousands of viewers to buy Lakme products because Kareena Kapoor Khan recommends to use it. We can see viewers have liked this Facebook page.
- 14. COMPETITOR Revlon is one of the closest competitors of Lakme in the market and on social media as well. Not only Revlon but also some other products such as Yardley, Garnier and L'Oréal are also competitors in the market.
- 15. BRAND AMBASSADOR After Kareena Kapoor Khan and Shraddha Kapoor, it’s now Isabelle Kaif, sister of Katrina Kaif, has been roped in as the brand ambassador of Lakme.
- 16. CONCLUSION Lakme innovates to offer a wide range of high performance and world class colour cosmetics, skincare products and beauty salons. Combining international cosmetic technology with an in-depth understanding of Indian women’s needs, Lakme also offers its customers a beauty experience through its products and services at the Lakme salons.