The presentation is about the history of Lakme, its Eye care product- Lakme eyeconic and its features, description, available colours and so on.

1. LAKME EYECONIC
SUBMITTED TO SUBMITTED BY
MS. KAVITA GUPTA Lovely
(ASSISTANT PROFESSOR) MBA 1B

2. ABOUT LAKME
Lakmé is an Indian brand of cosmetics, owned by Hindustan
Unilever and run by CEO Pushkaraj Shenai. Lakme started as a
100% subsidiary of Tata Oil Mills (Tomco), part of the Tata
Group; it was named after the French opera Lakmé, which itself
is the French form of Lakshmi, the goddess of wealth, also
renowned for her beauty.
Indian cosmetic Lakme was started in 1952, famously because
the then Prime Minister, Jawaharlal Nehru, was concerned that
Indian women were spending precious foreign exchange on
beauty products, and personally requested JRD Tata to
manufacture them in India. Simone Tata joined the company as
director, and went on to become its chairman.

3.  In 1996 Tata sold off their stakes in Lakmé Lever to
HUL, for Rs 200 Crore (45 million US$), and went on to
create Trent and Westside. Even today, when most
multinational beauty products are available in India,
Lakme still occupies a special place in the hearts of
Indian women.
 Lakme also started its new business in the beauty
industry by setting up Lakme Beauty Salons all over
India. Now HUL has about 110 salons all over India
providing beauty services.

4. RECOGNITION AND ACCOLADES
 Lakme' has been ranked as 47th most trusted brand
in India by The Brand Trust Report.
 The company is the title sponsor for Lakme Fashion
Week (LFW) a bi-annual fashion event which takes
place in Mumbai

6. LAKME EYECONIC KAJAL
 DESCRIPTION
This is a smudge proof, water proof kajal which is
dermatologically tested. With a deep black stroke in
an easy twist up format, it gives your eyes a long-
lasting, eyeconic look throughout the day.
Key features:
 Smudge proof
 Water proof: lasts up to 10 hours
 Safe for eyes
 Convenient Twist-up format

7. AVAILABLE COLORS
Lakme eyeconic is available in 6 different amazing
colors:
 Black
 White
 Blue
 Green
 Brown
 Grey

8. PACKAGING
 The Lakme Eyeconic Kajal retails in a black and turquoise
colored carton cover case.
 The packaging of the kajal pencil is again similar to the
color of the outer carton case. It comes in a black and
turquoise color combination; the packaging looks really
attractive.
 The kajal pencil comes in a sleek retractable form, which
has to be twisted up for application.
 Advantage there is absolutely no product wastage due to
sharpening of the pencil.
 downside As the kajal pencil is retractable, it comes out at
the thicker end which makes it a bit difficult to draw very
thin or sharp lines.
 Hence, it is advised to draw small strokes at a time to
help achieve a neat and precise line.

9. ABOUT KAJAL
 The texture of the kajal pencil is very soft, smooth and
creamy and there is no tugging or pulling with this kajal
pencil
 It glides effortlessly on the upper lash line as well as
waterline.
 The pigmentation is pretty good; it comes out as a deep
black color.
 But the claims made by Lakme to provide color in just a
single stroke is not true; you need to layer it at least twice
or thrice to get good color pay off.
 The color being black instantly highlights the eyes and
makes them appear beautiful.

10.  The kajal pencil sets to a complete matte finish
quickly, within a few seconds after application. Hence,
if you want to create a soft or smudged kohl eye look,
blend it quickly; otherwise once it sets, it doesn’t
budge at all!
 The kajal pencil has an impressive, long lasting
power. The formula stays in place intact, for hours.
 It does not bleed, crease nor does it smudge.
 The Lakme Eyeconic Kajal is brilliantly formulated.
Overall, this product turned out to be the best budget-
friendly kajal. It is a fabulous kajal. Hence, totally
deserves a place in your makeup kit.

11. MERITS
 Not expensive. It will be a hit among the young
girls.
 Packaging is oh-so-good.
 Retractable twist up pencil.
 Soft and glides easily.
 Good pigmentation.
 Smudge-proof.
 Didn’t sting.
 Water-proof.
 Dermatologically tested.

12. DEMERITS
 Not deep rich darkest black. One may find Maybelline
darker than this.
 You cannot create a Smokey look with this pencil.
 Takes a long time to remove, even with a eye makeup
remover.
 Not a full 10 Hour stay, as it fades slightly.