The document provides information about Lakme Beauty Salon. It discusses how Lakme was founded in 1952 and became a joint venture with Hindustan Lever Limited. It outlines Lakme's products, prices, locations and promotion strategies. The document also describes Lakme's strengths, weaknesses, opportunities and threats. It provides details about Lakme's staff training, facilities, processes and emphasis on customer service.

1. 4/8/2008 Made by Rahul Tiwari

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3. “ Nothing makes a woman more beautiful than the belief she is beautiful.” 4/8/2008 Made by Rahul Tiwari

4. HISTORY 4/8/2008 Made by Rahul Tiwari

5. ?.. 4/8/2008 Made by Rahul Tiwari

6. Started in 1952 by Simone Tata 50-50 joint venture with Hindustan Lever Limited in 1995 to form Lakme Lever named after the French opera Lakmé By 1999 Sold to mutinational Company Hindustan Liver Limited 4/8/2008 Made by Rahul Tiwari

7. Welcome To LAKME Beauty Salon WORLD - CLASS EXPERTISE NOW CLOSE AT HAND 4/8/2008 Made by Rahul Tiwari

8. Ms. Reena Chhabra , Business Manager, Lakme Beauty Services “ No two women are the same and neither are their beauty regimes alike. At LBS the experts tailor make the quality services available according to each customer’s individual needs and this is most important to a woman when it comes to planning for her day. The Lakme Beauty Salons reiterate Lakme’s belief and commitment towards offering holistic beauty care encompassing a wide range of high quality beauty products and expert services customized for the Indian woman.” 4/8/2008 Made by Rahul Tiwari

9. PRODUCTS 4/8/2008 Made by Rahul Tiwari

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11. PRICES 4/8/2008 Made by Rahul Tiwari

12. Skin Care: Free Spirit Floral Bliss Facial & Happy Hour facial … Rs. 1800-2000* Bridal Make Up … Rs.5100-9350*. Hairnext Indulgences … Rs.450 to Rs.700* Spirit Orchid Hand Facial … Rs. 275-325 Spirit Orchid Foot Facial … Rs. 350-400 4/8/2008 Made by Rahul Tiwari

13. PLACES 4/8/2008 Made by Rahul Tiwari

14. Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years ago. … .100, New Rajdhani Enclave,Vikas Marg,Preet Vihar,New Delhi - 110 092 … A-2/47, Rajouri Garden, New Delhi - 27 … B - 103, C.R.Park, Pin-110019 … B-11, Derawal Nagar, Model Town, Pin-110099 … 13, Community Centre, Basant Lok, Vasant Vihar, New Delhi – 57 … 109, Shankar Road, Rajinder Nagar, New Delhi - 60 … A-21,Saraswati Vihar, Pitampura, Delhi-110034 … E-13, Ground Floor, Green Park, New Delhi - 14 … A-3/11,Janakpuri, New Delhi-110058 … A - 3/9, Paschim Vihar, New Delhi - 110 063 … BK - 90 (West), Ground Floor, Shalimar Bagh, New Delhi - 110088. In Delhi only… 4/8/2008 Made by Rahul Tiwari

15. PROMOTION 4/8/2008 Made by Rahul Tiwari

16. Department stores, specialty stores and chain department stores, such as Macy's, Neiman-Marcus and J.C. Penney (internationally) and Shoppers’ Stop, VAMA, Westside, Bombay Stores etc (nationally). Direct Sales Direct Mail/TV/Print Free Standing Stores Health Food Stores Salons Drug stores, food stores, cosmetic discounters, warehouse clubs, and mass merchandisers Fashion Week Banners 4/8/2008 Made by Rahul Tiwari

17. New Lakme Beauty Salon Rewards Programme Lakmeindia.com offers various features on beauty and style “ Shop at our alliance outlets to enjoy exclusive discounts and service benefits. And the benefits include lifestyle products, health care, electronics and holidays among others.” COMMUNICATION MODLE:( AIDA) 4/8/2008 Made by Rahul Tiwari

18. SWOT Analysis 4/8/2008 Made by Rahul Tiwari

19. STRENGTH High quality manpower resources Brand Name Vast range of products and services Distribution Channel Unilever global technology capability 4/8/2008 Made by Rahul Tiwari

20. WEAKNESSES High Services costs Use of Hard Chemicals OPPORTUNITIES Brand growth through increased consumption depth Growth in Business of beauty saloons Lakme Beauty Training academy in Mumbai, Chennai and New Delhi. 4/8/2008 Made by Rahul Tiwari

21. THREATS Aggressive price competition from local and multinational players Availability of cheap beauty products Reports regarding presence of LEAD in lipsticks 4/8/2008 Made by Rahul Tiwari

22. PEOPLE 4/8/2008 Made by Rahul Tiwari

23. The parlour has beauticians who have been trained by Lakme. The staff is required to attend classes conducted by doctors and cosmetologists and every six months their skills are polished further. Greeting with a smile Enthusiastic Quick Response 4/8/2008 Made by Rahul Tiwari

24. PHYSICAL EVIDENCE 4/8/2008 Made by Rahul Tiwari

25. Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years ago In addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading technology and trendsetter for global beauty brands, the Milan-based Intercos Italia as well as Paris-based Fiabila. Spacious Fully- Air conditioned Environment full of fragrance and Freshness Cleanliness 10+ clients are handled at an instant 4/8/2008 Made by Rahul Tiwari

26. PROCESS 4/8/2008 Made by Rahul Tiwari

27. Proper attention towards each and every customer Using guanine and appropriate branded products Maintaining the morning freshness throughout the day Refreshments for their customers Proper assistance at the time of taking appointments Hospitality of premium standards Keeping the area clean 4/8/2008 Made by Rahul Tiwari

28. At the Lakme Beauty Salon we pride our selves on being the best. From the latest beauty equipment and beauty treatment to highly trained person. From the class ambience to the extreme attention to personal hygiene, you can count on world-class expertise at each of our 88 beauty salons across India. Saluting the free spirit of the global Indian woman is the free spirit of flowers - embodied in a series of advanced there are various indulgent offerings from Lakme Beauty Salon. 4/8/2008 Made by Rahul Tiwari

29. 4/8/2008 Made by Rahul Tiwari P R E S E N T A T I O N B Y : R A H U L T I W A R I P R I Y A L U T H R A Z A H I D M O H A M M A D K A R A N G O S W A M I V A R U N B I S A R I A A D I T Y A G U L S H A N