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Packaging and Labelling chapter 11 business studies
- 1. Packaging and Labelling Preparedby: Aqib Ali Khan Class XII-J, Roll no. 07 Submitted to: Mrs. Megha Madan
- 2. Introduction to Packaging •Packaging refers to the process of designing and producing a container or wrapper for a product. It serves as a protective layer and a communication tool for consumers.
- 3. Importance of Packaging •- Protects the product from damage • - Facilitates easy handling and transportation • - Provides information about the product • - Enhances product appeal and promotes branding
- 4. Types of Packaging •- Primary Packaging: Directly holds the product (e.g., bottles, cans) • - Secondary Packaging: Groups primary packages (e.g., boxes, cartons) • - Tertiary Packaging: Used for bulk handling (e.g., pallets, crates)
- 5. Materials Used inPackaging • - Glass: Durable and reusable • - Plastic: Lightweight and flexible • - Metal: Provides excellent protection • - Paper/Cardboard: Eco-friendly and cost- effective
- 6. Introduction to Labelling •Labelling involves attaching printed information on a product's packaging. It provides essential details about the product, its use, and manufacturer.
- 7. Importance of Labelling •- Identifies the product and brand • - Provides usage instructions • - Communicates legal and safety information • - Attracts customers through design and information
- 8. Types of Labels •- Brand Label: Indicates the brand name • - Informative Label: Provides product details • - Descriptive Label: Explains product usage • - Grade Label: Indicates product quality
- 9. Functions of Packagingand Labelling • - Protects and preserves the product • - Promotes the product and brand • - Provides critical information to consumers • - Facilitates storage and transportation
- 10. Trends in Packagingand Labelling • - Eco-friendly and sustainable materials • - Minimalistic and modern designs • - Use of smart packaging technology • - Customization and personalization
- 11. Challenges in Packagingand Labelling • - Balancing cost and quality • - Meeting regulatory and legal requirements • - Ensuring environmental sustainability • - Adapting to technological advancements
- 12. Conclusion • Packaging andlabelling play a crucial role in protecting, promoting, and informing about products. Businesses must focus on innovation and sustainability to meet consumer demands and environmental standards.