what is labelling ?,types of labelling ,advantages &disadvantage of labelling

1. Content :
What is labelling ?
Types of labelling
Advantages of labelling
Disadvantages of labelling

2. What is labelling ??
Labelling means tagging or
attaching the label to the
package.

3. Meaning of label:
• A label is a written slip tied or
attached to the package of the
product

4. Without brand labelling one
cannot Identifiy particular
brand or product so
labelling plays an important
role in finding particular
product and brand

5. Types of labelling :
01 BRAND LABLE
02 DESCRIPTIVE LABLE
03 GRADE LABLE

6. Brand label
Simple gives the brand
name or mark is called
brand label
For example ;
Maggi , etc ….

7. Descriptive label
Gives written or illustrative
objectives information about
characteristics, use,
performance etc of the
products

8. Grade label
Maintais the grade or quality of the
product by a number, letter is called grade
label
For example : product may be classified as
A grade, B grade, C grade or 1,2,&3
category based on quality

9. Advantages of
labelling in marketing
01 Provides identification
02 Provides description
03 Makes product comparison easy
04 Helps in marketing
05 Provides information as per law

10. Disadvantage of
labelling in marketing
01 It is of no use to the illiterate people
02 It increase the cost of the product
03 It is effective where standardization in compulsory
04 As it helps the customers to compare the merits &
demerits of the product ,the lower quality products or sure
to discarded by them

11. Example of labelling :

12. PPT BY:
•PAVAN.KN
•SIDDESHWARA SWAMY.K
•SANJAN.P