LESSON 2 IN ANIMATION BRANDING FOR G11 SHS TECH VOC STUDENTS

1. GREETINGS
PRAYER
GROUP LEADER WILL
REPORT THE
ATTENDANCE
OF THE CLASS.
REVIEW OF OUR PAST

2. what are the factors to
consider in setting up a
business idea.

3. PRETE
ST

4. ANDOY
“YOU WILL
IDENTIFY THE
PRODUCT BRAND
AND TELL WHAT
KIND OF
PRODUCT IT IS”

5. Name the product and its brand

12. NEXT ACTIVITY
“YOU WILL BE
DIVIDED
INTO GROUPS,
EVERY GROUP
WILL GUESS WHAT
IS THE TAGLINE OF
THE
PRODUCT, WRITE

13. GUESS THE TAGLINE OR
SLOGAN

14. GUESS THE TAGLINE OR
SLOGAN

15. GUESS THE TAGLINE OR
SLOGAN

16. GUESS THE TAGLINE OR
SLOGAN

17. GUESS THE TAGLINE OR
SLOGAN

18. GUESS THE TAGLINE OR
SLOGAN

19. GUESS THE TAGLINE OR
SLOGAN

20. GUESS THE TAGLINE OR
SLOGAN

21. TIMES
UP!!!

23. What do you think is our
topic for today?

24. “SIR
BRANDING??
?”

25. “AY SORRY
PO
EXCITED
LANG”

26. Q1. Based on the activity what are
the benefits of having a good
brand??
Q2. What does a good brand
represent?
Q3. Enumerate the criteria in
making a brand?

27. “BECAUSE YOU ARE EXCITED
ANDOY
YOU WILL BE THE ONE TO
EXPLAIN TO US THE
MEANING OF BRANDING AND
ITS BENEFITS,

28. BRANDING

29. BRANDING

30. BRANDING
a marketing practice in which a company creates a
name, symbol or design that is easily identifiable as
belonging to the company. This helps to identify a
product and distinguish it from other products and
services. Branding is important because not only it
makes a memorable impression on consumers but it
allows your customers and clients to know what to
expect from your company. It is a way of
distinguishing yourself from the competitors and
clarifying what you are offering that makes you the
better choice. Your brand is built to be a true
representation of who you are as a business, and
how you wish to be perceived.

31. OK PO BA
SIR?

32. 7 BRAND
ELEMENTS
Brand
Name Logo /
Symbol
PRODUCT
URL
Character
Slogan
/Tagline
Jingle
Packaging

33. BRANDNAME
a name given by the maker to a
product or range of products,
especially a trademark.
PRODUCT URL
Your product URL is the "address" where
your product is located, it is found in the top
of your page, where you would put in an
address for any website.

34. LOGO/SYMBOL
a symbol made up of text and images that
identifies a business. A good logo shows
what a company does and what the brand
values.
JINGLE
a short song or tune used in advertising and for other
commercial uses. It contains one or more hooks and
meaning that explicitly promote the product or service
being advertised, usually through the use of one or
more advertising slogans.

35. SLOGAN / TAGLINE
a memorable dramatic phrase that will sum
up the tone and premise of an audio/visual
product, or to reinforce and strengthen the
audience's memory of a literary product.
CHARACTER
It is the materialization of a brand's personality
in the form of person, animal or animated object
figure, symbolic in nature, that stands as its
spokesperson and representative.

36. PRODUCT
PACKAGING
The wrapping material around a consumer
item that serves to contain, identify,
describe, protect, display, promote and
otherwise make the product marketable and
keep it clean.

37. EXAMPLES OF
BRANDNAME

38. EXAMPLE OF PRODUCT URL
(Uniform Resource Locator)
McDonald’s official site, chkndrop.com.

39. EXAMPLES OF SYMBOL/
LOGO

40. EXAMPLE OF
JINGLE
"Seiko, Seiko wallet, ang wallet na maswerte,
balat nito ay genuine, international pa ang mga
design
Ang wallet na maswerte. Seiko, Seiko Wallet.
Seiko, Seiko Wallet".
(Overdub, spoken: "Seiko Wallet, ang wallet na
maswerte")

41. EXAMPLES OF SLOGAN OR
TAGLINE
“ALWAYS TAMA ANG TIMPLA” “MAY LIWANAG ANG BUHAY”

42. EXAMPLES OF BRAND
CHARACTER

43. EXAMPLES OF
PACKAGING

44. AFTER THE ELEMENTS OF
BRANDING WE WILL GO
TO THE CRITERIA OF
BRANDING

45. ASK THEM ANDOY

46. WHAT ARE THE CRITERIA IN
MAKING A PRODUCT NAME
OR BRAND?

47. CRITERIA IN MAKING A
PRODUCT NAME OR BRAND
BRAND
MEMORABILITY
comes from some of the most basic strategies, such as
excellent customer service and responsiveness, high product
quality, and authentic marketing messages.

48. BRAND
MEANINGFULNESS
Brands that go above and beyond their core product/service
have the ability to make a positive, tangible impact on their
customer's lives.
BRAND LIKEABILITY
'The property that makes a product or brand likeable, that
allows them to be agreeable, enjoyable, or satisfactory

49. BRAND
TRANSFERABILITY
means the extent to which brand elements can enhance brand
equity to new products of the brand in the line extensions or in
other way, can the brand elements be used to introduce new
products in the same or different categories. It also means that
to what extent brand elements are able to improve brand equity
across geographical boundaries and market segments.
For example, “Apple” and “Blackberry” as brand names
represent fruits, thus they don’t restrict brand and product
extensions.

50. is the extent to which brand elements can be adapted over time.
Consumer perceptions, opinions & preferences keep changing
over time. Generally, the more flexible the brand element, the
easier it is to update from time to time to synchronize with
consumers preferences and trends. Logos and characters can be
given a (slightly) new look & feel to make them appear more
modern and relevant.
For example, Coca -Cola has been consistently updating its
logo over the years to synchronize with the latest trends and
opinions.
BRAND
ADAPTABILITY

51. means the extent to which brand elements can be protected
legally & competitively. Brand elements need to be chosen in
such a way, that they can be internationally protected by
registering with appropriate legal bodies. Marketers also need
to defend their trademarks from unauthorized competitive
infringements.
The latter 3 criteria constitute the “Defensive strategy” towards
leveraging and maintaining brand equity. That means if the
brand elements are transferable, adaptable and protect able,
they are more likely to leverage and maintain the brand equity.
BRAND PROTECT-
ABILITY

52. Can you enumerate at least three
brand elements?
Students will also give the criteria in
making a good brand.
Do you have any question class?

53. For your group activity,
you will think of a good product from your
town and create a logo of it. You will also
create a tagline that will describe and
represent your products. To be presented in
front of the class.

54. You will be graded according to this Rubric

55. Presentation and explanation of
outputs in front of the class

56. Activity Questions
1. What are the elements of a good
brand?
2.Is It important to consider the
criteria of branding? Why?

57. 3 A’s – students will answer
1. Enumerate a well known product
brand and how it is became effective .
2. What do you think is the used and
importance of selecting a good brand
in the market?

58. 3. Students demonstration of the
lesson. Draw the logo of Nike and its
tagline.
4. For example we have a bamboo
souvenir product here in our town,
create a logo and tagline of it.

59. ACTIVITY 2
With internet connection and gadget
Students will think of a good product and create a logo of it. They will also create
a tagline and a simple commercial that will describe and represent their products.
Parents will take their video and to be submitted thru group chat, personal
messenger or email of the teachers..
Without internet connection and gadget
Write a reflective journal about an experience in creating a good business brand,
how did it help you. (to be submitted)
I have learned that __________________________________
I realized that ______________________________________
I commit to ________________________________________

60. RUBRICS OF ACTIVITY

61. Volunteer students to summarize the
ideas/concepts presented in the
discussion.
When we use the important elements in
branding and considered the criteria of
Branding, we created a brand that has
integrity, and what is Integrity of Brand?

63. Before we finished our lesson for
today, I will show you one business
strategy that might help you in
creating your video commercial for
our work from home activity.

64. PROMOTING PRODUCT BY SHARING LIFE
EXPERIENCES

65. POST TEST

66. ASSIGNMENT
Draw a Logo with tagline of a possible business
in your home town or a suggested existing
business within your area, explain your artwork
with a simple essay.
Indicate the name, and possible way how
to promote your choice of business(or existing
businesses within your community) using the 7
elements of branding and the criteria
in branding.

67. Class remember this quote
"The highest education is that
which does not merely give us
information but makes our life in
harmony with all existence.“
Rabindranath Tagore, awarded the 1913 Nobel Prize in
Literature.

68. THANK
YOU!!!