A brand consists of elements like names, terms, symbols or designs that identify a seller's goods and services and differentiate them from competitors. Key brand components include names, logos, symbols and package design. Brands identify the source or maker of a product, allow consumers to assign responsibility for its performance, simplify product handling for consumers and provide legal protection. Brands signify a level of quality that convinces buyers to choose a product repeatedly, winning consumer trust and preventing competitive firms from entering. For branding to be successful, consumers must perceive meaningful differences among brands in a product category.

2. Brand
A brand is a name, term, sign, symbol, design, or
some combination of these elements, intended to
identify the goods and services of one seller or group
of sellers and to differentiate them from those of
competitors.

3. Different components of a brand are:
Brand names
Logos
Symbols
Package design
Brand Elements

4. Role of Brands

5. Brand for a Consumer
Brand for a Firm
Brand for a Product
Role of Brands

6. Brands identify the source or maker of a
product and allow consumers to assign
responsibility for its performance to a
particular manufacturer or distributor.
Brand for a Consumer

7. They simplify product handling.
Help to organize inventory and
accounting records.
Offers legal protection for unique features
or aspects of the product.
Brand for a Firm

8. Signifies a certain level of quality which
convinces buyers to choose the product
again and again hence winning the trust of
consumers and barring the entrance of any
other competitive firm.
Brand for a Product

9. Scope of Branding

10. For branding strategies to be successful
and brand value to be created, consumers
must be convinced there are meaningful
differences among brands in the product or
service category.
Scope of Branding

11. Shreya Shwetima
From – IITB

12. Thank You