Kidogo aims to address the lack of quality childcare options in urban slums by establishing early childhood development (ECD) centers. The centers will provide high-quality facilities, trained caregivers, and access to meals, healthcare, and educational materials. This model differs from existing low-quality and unsafe "baby cares" in slums. Kidogo plans to launch a pilot center through partnerships with local organizations and will fundraise to support expansion. The business aims to franchise existing centers and build company-owned mega centers to serve the large market of over 650,000 children in need of care across Kenya's urban slums.
Sample of A logbook for Bachelor of Science in computer science , software en...Paullaster Okoth
This is a well summarised internship/attachment logbook that has covered critical areas in information technology that any computer science student or any related course might want to learn...
#شخصية_أثرت_في_حياتي
ليس بالضرورة أن يكون من أثر في حياتك شخصاً بارزاً، ويكفي أن يكون علماً في عالمك الخاص. أكن لهؤلاء كل الاحترام والتقدير لما قامو به من تأثير إيجابي في حياتي، وهي رسالة شكر وامتنان لهم جميعاً.
Sample of A logbook for Bachelor of Science in computer science , software en...Paullaster Okoth
This is a well summarised internship/attachment logbook that has covered critical areas in information technology that any computer science student or any related course might want to learn...
#شخصية_أثرت_في_حياتي
ليس بالضرورة أن يكون من أثر في حياتك شخصاً بارزاً، ويكفي أن يكون علماً في عالمك الخاص. أكن لهؤلاء كل الاحترام والتقدير لما قامو به من تأثير إيجابي في حياتي، وهي رسالة شكر وامتنان لهم جميعاً.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
MANUFACTURING OF CNC MACHINES- TRAINING REPORT AT JYOTI CNCBhaumik Sheth
This is a presentation for my six weeks Industrial Training at Jyoti CNC aAutomation ltd., Rajkot.
It describes Process of manufacturing of CNC machines.
Have fun !
DO drop your comments !
Nexasoft Sdn Bhd is Malaysia’s leading IT Service Provider with a solid track record in providing In-house software and mobile app development services to various GLCs, private sectors, and universities. The company also specializes in VR/AR and Gamification.
Do visit our website at nexasoft.my and don't forget to follow our social media for get the updated info.
Facebook: https://www.facebook.com/nexasoft.my/
Twitter : https://twitter.com/nexasoft_my
LinkedIn : https://www.linkedin.com/company/nexasoft-sdn-bhd
Pamoja is a sustainable scenario regarding Oral Health Education for Kenyan kindergartens developed during my master thesis.
The project was conducted on field for 3 months collecting insights and inspiration for the design phase concluded in the Netherlands.
The idea includes the ideation of a natural toothpaste together with the design of a school dispenser that allows children to learn, by making, how to prepare the dentifrice by their own. Furthermore, all the ingredients are planted in the school garden so the kindergarten can supply regularly toothpaste to the pupils and children can receive an ecological education by the environment.
Rosemary Frasso's presentation from the
Penn Urban Doctoral Symposium
May 13, 2011
Co-sponsored with Penn’s Urban Studies program, this symposium celebrates the work of graduating urban-focused doctoral candidates. Graduates present and discuss their dissertation findings. Luncheon attended by the students, their families and their committees follows.
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A webinar organized by FAO and KIT featuring presentations from Ariane Genthon (FAO), Emmanuel Bukomeko (Kyagalanyi Coffee) and Lieke Guinee (Cocoanect/Beyond Beans)
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
MANUFACTURING OF CNC MACHINES- TRAINING REPORT AT JYOTI CNCBhaumik Sheth
This is a presentation for my six weeks Industrial Training at Jyoti CNC aAutomation ltd., Rajkot.
It describes Process of manufacturing of CNC machines.
Have fun !
DO drop your comments !
Nexasoft Sdn Bhd is Malaysia’s leading IT Service Provider with a solid track record in providing In-house software and mobile app development services to various GLCs, private sectors, and universities. The company also specializes in VR/AR and Gamification.
Do visit our website at nexasoft.my and don't forget to follow our social media for get the updated info.
Facebook: https://www.facebook.com/nexasoft.my/
Twitter : https://twitter.com/nexasoft_my
LinkedIn : https://www.linkedin.com/company/nexasoft-sdn-bhd
Pamoja is a sustainable scenario regarding Oral Health Education for Kenyan kindergartens developed during my master thesis.
The project was conducted on field for 3 months collecting insights and inspiration for the design phase concluded in the Netherlands.
The idea includes the ideation of a natural toothpaste together with the design of a school dispenser that allows children to learn, by making, how to prepare the dentifrice by their own. Furthermore, all the ingredients are planted in the school garden so the kindergarten can supply regularly toothpaste to the pupils and children can receive an ecological education by the environment.
Rosemary Frasso's presentation from the
Penn Urban Doctoral Symposium
May 13, 2011
Co-sponsored with Penn’s Urban Studies program, this symposium celebrates the work of graduating urban-focused doctoral candidates. Graduates present and discuss their dissertation findings. Luncheon attended by the students, their families and their committees follows.
Gender sensitive approaches to promote child development in coffee and cocoaAndrea Adriana Vos
A webinar organized by FAO and KIT featuring presentations from Ariane Genthon (FAO), Emmanuel Bukomeko (Kyagalanyi Coffee) and Lieke Guinee (Cocoanect/Beyond Beans)
This presentation is from a workshop at the NCVO Funding Conference 2014, sponsored by Charity Bank.
We will look at the complexities of managing your brand and fundraising communications when you’re working in partnership or merging with other organisations so you can continue to maximise your income and engage your mutual supporters.
Presenters: Jules Mason, Merlin and Helen Burgess, Save the Children
Find out more about the NCVO Funding Conference 2014: http://www.ncvo.org.uk/training-and-events/funding-conference
Find out more about the funding resources provided by NCVO: http://www.ncvo.org.uk/practical-support/funding
Virtual knowledge session on child protection in cocoa, coffee and spicesAndrea Adriana Vos
Organized by the Dutch Fund Against Child Labour and KIT Royal Tropical Institute.
Speakers include:
Marianne van Keep (Verstegen Spices and Sauces)
Stephen Achia (ABOCFA)
Anneke Fermont (Kyagalanyi Coffee Ltd) and Kunera Moore (Rainforest Alliance)
Digital Finance and Innovations in Education: Workshop ReportCGAP
CGAP’s Digital Finance Plus initiative convened a workshop in Nairobi on 7 April 2016 aimed at bringing together stakeholders interested in the opportunities for digital finance to improve the affordability of education for low-income households. This document captures themes from the workshop presentations and design thinking session.
June 2014 Best Practice Webinar Lessons from the Field: Unique & Innovative S...VolunteerMatch
Your employee volunteer program is up and running, but now what? How do you get your employees involved and out in the community volunteering? Or, maybe, your engagement levels have plateaued and you can't seem to figure out how to inspire employees who haven't been involved in the past. Don't worry - we've got answers for you!
We will be joined by expert employee volunteer program practitioners from Allina Health System, Apollo Education Group and NV Energy who will share with you the unique and innovative ways that they have increased engagement in their programs.
Parents looking for quality child care may feel stressed, frustrated, confused, discouraged andeven frightened.
This emotional roller coaster ride shouldn’t have to take place.Instead, we want you to feel comfortable and confident when searching for quality child care.
After going through the Choosing Quality Child Care Core Knowledge, choosing quality child care will hopefully seem like a breeze!
Julia’s House; at the start of the Digital Destinations project at a stage with our social media where we needed to look at what development needed to be undertaken. The programme made us allocate time to evaluate what we were doing and to how to move forward. Also, it provided the platform to share experiences and to learn from organisations that were ahead of us in this field which was a very valuable opportunity for us as we often felt we were working in isolation. So, a key benefit of this programme for us was the opportunity to learn from others and to test our ideas with a broad group of people. It was nice also, as a small charity, to share what we have learned and to see if commercial enterprises have experienced similar.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
2. Sadaf Shallwani
Our Team
Brad Rosenberg John McKinley
Our Advisors
Co-Founders & Leadership Management Team
Afzal Habib Sabrina Premji Kenzie Colgan Adam Camenzuli
Michaela Mantel
3. The Problem
• Limited child-care options in urban slums
– Unsupervised at home or work
– Low quality & unsafe "baby cares"
• Continued "cycle of poverty"
– Child's health/education compromised
– Mothers unable to gain employment
The Opportunity
Our Idea . . .
• New & improved ECD centres
– Build / refurbish high-quality facilities
– Trained caregivers & care standards
• Empower families & change trajectories
– Improved health & education of child
– Unlock employment opportunities
4. Estimated market size in Kenya>$150M with potential to scale 4X across East Africa
. . . with Potential
Total Available Market
• # of Children (0-5 years) in
Sub-Saharan Africa
Served Available Market
• # of Children in East African1
urban slums
Target Market
• # of Children in Kenya's urban slums
• Estimated market size2 = $150 M+
130 Million
2.5 Million
>650
Thousand
1. East Africa defined as those countries that are part of the EAC: Kenya, Tanzania, Uganda, Rwanda & Burundi
2. Assuming target price = $1 / day / child and 250 working days per calendar year
Sources: Homeless International, Africa's Future Africa's Challenge, Index Mundi, Population Reference Bureau, Customer Interviews
Rwanda
Burundi
Tanzania
KenyaUganda Based in:
Nairobi
Region:
East Africa
5. +Acumen Lean 4 Social Impact Course
We've been doing 6 months of customer discovery
Hypotheses:
Where we started
Findings:
What we learned
Progress:
Where we are
Next Steps:
Where we are going
Experiments:
What we did
6. Hypotheses: Where we started
Solution
(product features)
Problem
Value Proposition
Pain Reliever
Gain Creator
"I'm so relieved" – I have a SAFE place to keep my kids
"I'm so proud" – My kids go to the BEST pre-school in town
"It's affordable" – I can AFFORD to pay for it
7. Kibera
Partner Org: Care for Kenya
Local Contact: Daleela
Mlolongo
Partner Org: Mother Child in Action
Local Contact: Racheal
Experiments: What we did
Comprehensive benchmarking study
75+ Interviews (experts, customers, etc.)
3+ Site Visits / Focus Groups
Baba Dogo
Partner Org: We Are Watching You
Local Contact: Ramadhan
8. Findings: What We've Learned
• Significant variance in child care options in slum communities, from
none available (Kibera/Baba Dogo) to poor-quality (Mlolongo)
• There is significant demand from mothers for a safe, affordable and
convenient place to keep their children during the day
• Provision of food is a huge 'value add' in attracting mothers to one
babycare centre over another. Willingness to pay increases (>2x)
• We can partner with local employers and NGOs serving the same
target market (mothers in slums) to build our customer base
• Need to focus on highest value interventions in order to maximize
ECD impact, "pull" customers, and achieve financial sustainability
1
2
3
4
5
9. Findings: Customer Archetypes
"Tell me about yourself"
• Georginah, 26 years old
• Occupation: Washes clothes. Earns US$2.30/day
• Typical Day: Wakes up at 5am; Cooks breakfast and feeds
child; Walks door-to-door to find work; Returns home at 3pm;
Washes her baby and clothes; Cooks supper; Sleeps at 9pm.
Child Care – No Child Care Services
• Children: 1 year old
• Pains: Difficult to work with a child on her back. Child often gets
pneumonia while being carried during the rainy season.
• Dreams: Her child is healthy and happy.
"Tell me about yourself"
• Lucy, 28 years old
• Occupation: Tailor. Earns US$3.50/day
• Typical Day: Wakes up at 4:30am; Cooks breakfast; Feeds and
dresses baby and takes to baby-care centre; Returns at 7pm;
Cooks supper; Washes her baby and clothes; Sleeps at 11pm.
Child Care – Baby Care Centre
• 2 Children: Ages 5 yrs and 1yr
• Uses local baby care: Pays US$0.60/day, no food provided
• Pains: Dirty, congested; Limited play materials; No place to
warm food; Mistreating/shouting at babies
• Dreams: Her children are healthy and happy
1
2
10. Progress: Where we are now
Potential MVP / pilot site identified in partnership with local NGO
• Basic facility renovations and expansion underway (landlord funded)
• Child-friendly retrofit to be completed by Kidogo team
• Must recruit and train first batch of caregivers in ECD essentials
• Gaining support for curriculum development and daily schedules
• Marketing materials (posters, signage, etc.)
Target timeframe: 6 Months (December Opening)
11. Next Steps: What we plan to do next
Launching fundraising campaign (including online / social media presence) to fund pilot
Twitter:
@kidogo_ECD
Facebook:
"Kidogo Early Years"
Website:
www.kidogo.co
12. Current options for "baby
care", where they exist in
slum, are low quality:
• poor facilities
• untrained care-givers
• limited access to essential
services: food, health care,
education
Kidogo ECCs have three
major components that
make them different:
1) High-quality facilities
2) Well trained care-givers
3) Access to nutritious
meals, health care, and
educational materials
Poor (BOP) Mothers:
• Women (18-55) with young
children (0-5)
• Live in urban slum dwelling
• Have hourly wage factory
job or run a small business
• Make only a few dollars /
day
• May or may not already
send children to baby care
• Limited education/ literacy
Major employers:
• Local processing factories
• Many local employees incl.
women w/ children
•Looking for CSR ideas to
"give back" or "engage
community"
Franchisees:
In some communities, we
will work with existing "baby
care centers" owned and
operated by local mamas
• We will provide facility
upgrade, training and
other services
Local NGOs:
Work alongside local non-
profits serving mothers &
children
• Market our services,
identify customers and
run training programs
Local & intl' universities:
Help us build curriculum &
train caregivers in exchange
for opportunity to conduct
research/ train ECD students
Kidogo is a service provider.
1) Provide support to our
franchised centres through
branding, training &
supervision
2) Provide care / education
to customers directly in our
owned centers
Financial Capital:
Required to build new
centers or improve existing
Human Capital:
- Corps of "mama-preneurs"
to be owner/operators
- Team of professionals to
develop curriculum, provide
ongoing care-giver support
1) Franchise existing centers
Leverage existing centers
with est. customer base
2) Build referral system
Incentives for parents / CHW
Micro-franchised center:
Locally owned/operated
with 15-30 children, close to
home, home-based care.
Mega-centers:
Purpose-built, company
owned, with >50 children,
located near work or market
• Facility upgrades / retrofits
• Caregiver training
• Meals (ingredients, preparation, delivery)
• Overhead support
• Curriculum / program development
• Health care
Micro-franchised centers:
• Franchisees pay Kidogo monthly franchisee fee (or revenue share)
• Supplier of key inputs (food, materials, water etc.)
Mega-centers:
• Mama's pay Kidogo daily or monthly day-care fees directly; OR
• Employers pay Kidogo to care for children of their employees (vouchers)
Appendix: Business Model Canvas (I)
13. Current options for "baby
care", where they exist in
slum, are low quality:
• poor facilities
• untrained care-givers
• limited access to essential
services: food, health care,
education
Kidogo ECCs have three
major components that
make them different:
1) High-quality facilities
2) Well trained care-givers
3) Access to nutritious
meals, health care, and
educational materials
But, value proposition is:
• Child safety
• Affordability
• Status: Beautiful centers
that parents aspire to send
their children to
Poor (BOP) Mothers:
• Women (18-55) with young
children (0-5)
• Live in urban slum dwelling
• Have hourly wage factory
job or run a small business
• Make only a few dollars /
day - unpredictable income
• May or may not already
send children to baby care
• Limited education/ literacy
Major employers:
• Local processing factories
• Many local employees incl.
women w/ children
• May already or consider
offering baby-care services
as a benefit to employees
• Looking for CSR ideas to
"give back" or "engage
community"
Franchisees:
In some communities, we
will work with existing "baby
care centers" owned and
operated by local mamas
• We will provide facility
upgrade, training and
other services
Local NGOs:
Work alongside local non-
profits serving mothers &
children
• Market our services,
identify customers and
run training programs
Local & intl' universities:
Help us build curriculum &
train caregivers in exchange
for opportunity to conduct
research/ train ECD students
Kidogo is a service provider.
1) Provide support to our
franchised centres through
branding, training &
supervision
2) Provide care / education
to customers directly in our
owned centers
Financial Capital:
Required to build new
centers or improve existing
Human Capital:
- Corps of "mama-preneurs"
to be owner/operators
- Team of professionals to
develop curriculum, provide
ongoing care-giver support
1) Franchise existing centers
Leverage existing centers
with est. customer base
2) Partner with local NGOs
Work with mothers groups,
clinics to market to new
mothers & unserved
3) Build referral system
Incentives for parents / CHW
Micro-franchised center:
Locally owned/operated
with 15-30 children, close to
home, home-based care.
Mega-centers:
Purpose-built, company
owned, with >50 children,
located near work or market
• Facility upgrades / retrofits
• Caregiver training
• Meals (ingredients, preparation, delivery)
• Overhead support
• Curriculum / program development
• Health care
Micro-franchised centers:
• Franchisees pay Kidogo monthly franchisee fee (or revenue share)
• Supplier of key inputs (food, materials, water etc.)
Mega-centers:
• Mama's pay Kidogo daily or monthly day-care fees directly; OR
• Employers pay Kidogo to care for children of their employees (vouchers)
Appendix: Business Model Canvas (II)
14. Current Baby Care options
in slum, are low quality:
• poor facilities
• untrained care-givers
• limited access to essential
services: food, health, edu.
Kidogo ECCs features make
them different:
1) High-quality facilities
2) Well trained care-givers
3) Nutritious meals, health
care & education
Value proposition is:
• Child safety
• Affordability
• Status: Beautiful centers
that parents aspire to
(for franchisees)
• Increased profitability
• Status: "Formal School"
affiliation
Poor (BOP) Mothers:
• Women (18-55) with young
children (0-5)
• Live in urban slum dwelling
• Have hourly wage factory
job or run a small business
• Make only a few dollars /
day - unpredictable income
• May or may not already
send children to baby care
• Limited education/ literacy
Major employers:
• Local processing factories
• Many local employees incl.
women w/ children
• May already or consider
offering baby-care services
as a benefit to employees
• Looking for CSR ideas to
"give back" or "engage
community"
Franchisees:
In some communities, we
will work with existing "baby
care centers" owned and
operated by local mamas
• We will provide facility
upgrade, training and
other services
Local NGOs:
Work alongside local non-
profits serving mothers &
children
• Market our services,
identify customers and
run training programs
Local & intl' universities:
Help us build curriculum &
train caregivers in exchange
for opportunity to conduct
research/ train ECD students
Kidogo is a service provider.
1) Provide support to our
franchised centres through
branding, training &
supervision
2) Provide care / education
to customers directly in our
owned centers
Financial Capital:
Required to build new
centers or improve existing
Human Capital:
- Corps of "mama-preneurs"
to be owner/operators
- Team of professionals to
develop curriculum, provide
ongoing care-giver support
1) Franchise existing centers
Leverage existing centers
with est. customer base
2) Partner with local NGOs
Work with mothers groups,
clinics to market to new
mothers & unserved
3) Build referral system
Incentives for parents / CHW
Micro-franchised center:
Locally owned/operated
with 15-30 children, close to
home, home-based care.
Mega-centers:
Purpose-built, company
owned, with >50 children,
located near work or market
• Facility upgrades / retrofits
• Caregiver training
• Meals (ingredients, preparation, delivery)
• Overhead support
• Curriculum / program development
• Health care
Micro-franchised centers:
• Franchisees pay Kidogo monthly franchisee fee (or revenue share)
• Supplier of key inputs (food, materials, water etc.)
Mega-centers:
• Mama's pay Kidogo daily or monthly day-care fees directly; OR
• Employers pay Kidogo to care for children of their employees (vouchers)
Appendix: Business Model Canvas (III)
Pivot: For the franchising model to
work, we need to be thinking of
franchisees as customers (needs,
economics, values), not just as
partners.
15. Current Baby Care options
in slum, are low quality:
• poor facilities
• untrained care-givers
• limited access to essential
services: food, health, edu.
Kidogo ECCs features make
them different:
1) High-quality facilities
2) Well trained care-givers
3) Nutritious meals, health
care & education
Value proposition is:
• Child safety
• Affordability
• Status: Beautiful centers
that parents aspire to
Value prop. (franchisees):
• Increased profitability
• Status: "Formal School",
affiliation, ECD certificate
Poor (BOP) Mothers:
• Women with young
children (0-5); live in slums
• Have hourly wage factory
job or run a small business
• Make only a few dollars /
day - unpredictable income
• May or may not already
send children to baby care
Franchisees:
Existing "baby care centers"
owned and operated by
local mamas . We will
provide facility upgrades,
training, marketing, play
materials, and ongoing
support
Major employers:
• Local processing factories
who employ mothers
• May already or consider
offering baby-care services
• Looking for CSR ideas to
"give back" to community
Local NGOs:
Work alongside local non-
profits serving mothers &
children
• Market our services,
identify customers and
run training programs
Local & intl' universities:
Help us build curriculum &
train caregivers in exchange
for opportunity to conduct
research/ train ECD students
Kidogo is a service provider.
1) Provide support to our
franchised centres through
branding, training &
supervision
2) Provide care / education
to customers directly in our
owned centers
Financial Capital:
Required to build new
centers or improve existing
Human Capital:
- Corps of "mama-preneurs"
to be owner/operators
- Team of professionals to
develop curriculum, provide
ongoing care-giver support
1) Franchise existing centers
Leverage existing centers
with est. customer base
2) Recruit new franchisees
Offer franchising package to
potential owners
3) Partner with local NGOs
Work with comm. groups, o
market to new mothers
4) Build referral system
Incentives for parents / CHW
Micro-franchised center:
Locally owned/operated
with 15-30 children, close to
home, home-based care.
Mega-centers:
Purpose-built, company
owned, with >50 children,
located near work or market
• Facility upgrades / retrofits
• Caregiver training
• Meals (ingredients, preparation, delivery)
• Overhead support
• Curriculum / program development
• Health care
Micro-franchised centers:
• Franchisees pay Kidogo monthly franchisee fee (or revenue share)
• Supplier of key inputs (food, materials, water etc.)
Mega-centers:
• Mama's pay Kidogo daily or monthly day-care fees directly; OR
• Employers pay Kidogo to care for children of their employees (vouchers)
Appendix: Business Model Canvas (IV)
16. Current Baby Care options
in slum, are low quality:
• poor facilities
• untrained care-givers
• limited access to essential
services: food, health, edu.
Kidogo ECCs features make
them different:
1) High-quality facilities
2) Well trained care-givers
3) Nutritious meals, health
care & education
Value proposition is:
• Child safety
• Affordability
• Status: Beautiful centers
that parents aspire to
(for franchisees)
• Increased profitability
• Status: ECD certificate,
"Formal School", affiliation
Poor (BOP) Mothers:
• Women (18-55) with young
children (0-5)
• Live in urban slum dwelling
• Have hourly wage factory
job, no job, or a small biz
•Unpredictable income >$4
• May or may not already
send children to baby care
• Limited education/ literacy
Major employers:
• Local processing factories
• Many female employees
• May consider offering
baby-care as a benefit
• Looking to "give back" or
"engage community"
Franchisees:
• Young-middle age women
• Existing "baby care
centers" owner/operators
• Serve 15-30 families today
• Some are ECD trained
Local NGOs:
Work alongside local non-
profits serving mothers &
children
• Market our services,
identify customers and
run training programs
• e.g., Mother Child in
Action, Care 4 Kenya
Local & int'l universities:
Help us build curriculum &
train caregivers in exchange
for opportunity to conduct
research/ train ECD students
• e.g., Aga Khan
University, UofT,
Harvard Centre for the
Developing Child
Kidogo is a service provider.
(1) Provide care / education
to customers directly in our
owned centers
(2) Provide support to
franchisees thru facility
upgrades, branding, training
& supervision
Financial Capital:
Required to build new
centers or improve existing
Human Capital:
- Corps of "mama-preneurs"
to be owner/operators
- Team of professionals to
develop curriculum, provide
ongoing care-giver support
1) Franchise existing centers
Leverage existing centers
with est. customer base
2) Partner with local NGOs
Work with mothers groups,
clinics to market to new
mothers & unserved
3) Build referral system
Incentives for parents / CHW
Integrated Community
center "Mega-center":
Purpose-built, company
owned, with 30-50 children,
located near work or market
partner organization.
Micro-franchise:
Locally owned/operated
with 15-30 children, close to
home, home-based care.
• Facility upgrades / retrofits
• Caregiver training
• Meals (ingredients, preparation, delivery)
• Overhead support
• Curriculum / program development
• Access to health care
Mega-centers:
• Mama's pay Kidogo daily or monthly day-care fees directly; OR
• Employers pay Kidogo to care for children of their employees (vouchers)
Micro-franchisee fees:
• Franchisees pay Kidogo monthly franchisee fee (or revenue share)
• Supplier of key inputs (food, materials, water etc.)
Major Pivot: In order to prove
concept, refine economics & build
our brand, the franchising model
will be "shelved" to focus on a
"community centre" pilot.
Appendix: Business Model Canvas (V)
17. Current Baby Care options
in slum, are low quality:
• poor facilities
• untrained care-givers
• limited access to essential
services: food, health,
education
Kidogo ECCs features make
them different:
1) High-quality facilities
2) Well trained caregivers
3) Nutritious meals, health
care & education
Value proposition is:
• Child safety
• Affordability
• Status: Beautiful centers
that parents aspire to send
their children to
Poor (BOP) Mothers:
• Women (18-55) with young
children (0-5)
• Live in urban slum dwelling
• Have hourly wage factory
job, a small business, or no
job
•Unpredictable income >$4
• Do not currently send
children to baby care
• Limited education/ literacy
Major employers:
• Local processing factories
• Many female employees
• May consider offering
baby-care as a benefit
• Looking to "give back" or
"engage community"
Local NGOs:
Work alongside local non-
profits serving mothers &
children
• Market our services,
identify customers and
run training programs
• e.g., Mother Child in
Action, Care 4 Kenya
Local & int'l universities:
Help us build curriculum &
support local trainers in
exchange for opportunity to
conduct research and
student field placements
• e.g., Aga Khan
University, University of
Toronto, Harvard
Centre for the
Developing Child
Kidogo is a service provider.
(1) Provide care / education
to customers directly in our
owned centers
Financial Capital:
- Required to transform
existing facility into a
babycare centre
Human Capital:
- Local ECD professional
("mam-preneur") and team
of caregivers
1) Partner with local NGOs
Work with mothers groups,
clinics to market to both
new and unserved mothers
2) Build referral system
Incentives for parents
Integrated Community
center
Purpose-built, company
owned, with 30-50 children,
located near work /
partner organization.
• Facility upgrade / retrofits
• Caregiver training
• Meals (ingredients, preparation, delivery or outsource)
• Overhead support
• Curriculum / program development
Company-owned, community-based centers:
• Mama's pay Kidogo daily or monthly day-care fees directly; OR
• Employers pay Kidogo to care for children of their employees (vouchers)
Appendix: Business Model Canvas (Current)
18. Appendix: Theory of change
1. Mission
"Improve early childhood health &
education in East Africa's slums"
"Change the trajectory of children in EA slums
through improved Early Childhood care"
2. Big idea
• Operate a network of branded day care centers
built on best-practices in Early Childhood
Development
3. Impact(s)
• Decrease under5 child mortality/ illness
stunting, malnutrition & infection rates
• Improved primary school retention &
performance (Y1, Y3, Y5)
We build "improved" centers
• Safer & more stimulating
Mothers bring children daily
• Switch to a Kidogo center
• Start going to a Kidogo center
Caregivers give "better" care
• Ongoing Training in ECD curriculum
• Supervised by Kidogo CHWs
Children are safer & get better
prepared for school
Improved child health & education
• Decreased child stunting ...
• Improved primary school ....
4. Behavior Map