The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Secrets to Success in Digital MarketingKristi DePaul
If going digital sounds daunting to you, it should. In today’s ever-revolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with customers and accurately represent your brand.
How can marketers navigate through this maze – and cut through the buzz and the noise – to find what really works for their organizations?
We’ll explore the benefits of digital marketing and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry, and evaluate meaningful results to ensure the most effective outcomes for your organization.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Secrets to Success in Digital MarketingKristi DePaul
If going digital sounds daunting to you, it should. In today’s ever-revolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with customers and accurately represent your brand.
How can marketers navigate through this maze – and cut through the buzz and the noise – to find what really works for their organizations?
We’ll explore the benefits of digital marketing and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry, and evaluate meaningful results to ensure the most effective outcomes for your organization.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Lena Karlsson, Director, Child Protection Initiative, Save the Children Stockholm, Family and Parenting Support, Expert Consultation on Family and Parenting Support, UNICEF Office of Research – Innocenti Florence 26-27 May 2014
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Lena Karlsson, Director, Child Protection Initiative, Save the Children Stockholm, Family and Parenting Support, Expert Consultation on Family and Parenting Support, UNICEF Office of Research – Innocenti Florence 26-27 May 2014
Improve Outcomes for Children in Foster Care by Reforming Congregate Care Pay...Public Consulting Group
In child welfare, there is growing emphasis on keeping children at home, and when that isn’t possible, placing them with relatives or in other family-like settings. Secure attachments to consistent caregivers are critical for the healthy development of children and youth, especially for very young children.Congregate care placements are also significantly costlier than traditional foster care or kinship care placements.
Policy recommendations designed to transform federal funding to support best practices in child welfare were the focus of this presentation delivered by Tracey Feild and Patrick McCarthy at an October 23, 2013, briefing on Capitol Hill.
7 Biggest Child Care Challenges & How Technology Can HelpProcare Software
Technology makes your child care business run better. The right tools in place at your school means more enrollments, more secure finances, and long term success. In this presentation, we’ll cover the key things that make your school attractive to Millennial parents, tools that will transform your Director’s office into a productivity machine, and the tasks successful preschool and childcare center owners do each day. We’ll show you how to gain more enrollments, higher profits, and happier families. Read more here: https://www.procaresoftware.com/blog/7-biggest-child-care-challenges/
The England Experience – Naomi EisenstaedtCare Connect
Dr. Naomi Eisenstaedt, University of Oxford's presentation on 'The England Experience' of family support presented at the Supporting Families in Difficult Times Conference held on 18-19th September 2014
A recording of the first talk in the Looked After Children series: Reflections from TIHR researchers on evaluating the Adoption Support Fund 2015-2017
This talk facilitated by Dr Sadie King was co-produced by all the researchers who worked on the evaluation of the adoption support fund 2015-2017 (Matt Gieve, Anna Hahne, Giorgia Iacopini, Heather Stradling, David Lawlor and the audience. It was presented as a live team reflection on the data and findings from different research subjectivities.
Home Child Care Provider and Home Support Worker ProgramsIngress Immigration
Discover fulfilling career paths through our Home Child Care Provider and Home Support Worker Programs. Gain essential skills, nurturing children or providing vital assistance to individuals in need. Our comprehensive programs offer hands-on training, empowering you to make a positive impact at home. Unlock your potential and embark on a rewarding journey in caregiving.
visit here for more details: https://ingressimmigration.com/home-child-care-provider-and-home-support-worker-programs/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. Trends and forecasts
SHIFTING TARGETS
• More parents are taking a careful look at child care costs, and decisions to reduce hours or
even pull their kids out of organized programs due to economic turbulences.
• As a result, more providers are offering flexible hours, keeping rates the same or even
reducing them in some cases, and working out pay arrangements for struggling families to
encourage families to stay.
• Special payment-programs or fees are also being scrutinized as providers scramble to find
ways to lessen costs while maintaining a quality care program for kids.
• On the other hand child care families are also pondering targeting the rising number of highincome families.
• There has been a surge in the number of young, double-income families that have high
disposable incomes and are looking for such services.
4. Trends and forecasts
Drop-In Child Care is More Common
• It's no surprise that drop-in child care is on the grow. What may come as a surprise to some is
that these facilities typically offer high-quality, safe, and affordable care options.
• The drop-in care facilities focus on fun activities for kids and often include mealtimes and special
theme events to provide parents with a worry-free evening or time away from kids.
Technology is Changing Provider/Parent Connection
• An increasing number of facilities offer parents the piece of mind of being able to check on their
child while at day-care as desired through video-streaming of classroom activities throughout the
day.
• Other providers regularly take photos of children and send to parents, post daily or weekly blogs or
e-newsletters online for parents to view, or even exchange emails or text messages throughout the
day.
• The technology provides parents and providers with another tool for staying "in touch" and bonding
with activities and events planned for youngsters.
5. Trends and forecasts
The Internet Can Help You Find Child Care
• Word of mouth or driving around a neighbourhood used to be the most common way to find
child care.
• Today, however, many families, especially those who have moved to a new community, rely on
the internet to find quality child care.
• Many websites offer free listings of child care; most states have a child care site for review
as well.
• Web-based babysitting and child care services are on the increase, and parents can type in a
zip code and find providers who meet the specifications designated.
• Entrepreneurs are increasingly advertising availability for child care as well.
• Of course, nothing replaces reference checks.
6. Trends and forecasts
More Child Care Options Exist
• Parents today can consider a wider menu of child care choices, and many families are choosing to use
a variety of care options based on current needs.
• Some families may use a nanny for an infant, an in-home provider for a toddler, and then switch to
a care centre for a pre-schooler.
• Occasional care service options can include babysitters, drop-in care, specified parent night out
nights, and even child care co-ops. Options do abound in most areas, although sometimes you have
to really seek them out.
Most Child Care is Becoming Safer
• While no system is absolutely fail safe, and occasional stories will continue to occur about child
pornographers or sex offenders found to be working around children.
• Increased security concerning picking up of children, additional background checks and screenings being
done on prospective employees, and more surveillance and monitoring (both overt as well as the
covert varieties) are helping to increase safety.
7. Trends and forecasts
Corporate Child Care is Raising Quality Bar
• Corporate child care is raising the bar in terms of quality child care.
• An increasing number of companies are either offering (or considering) in-house child care
centres as a perk for attracting and retaining top employees.
• In addition, more companies are partnering with child care centres to offer discounted rates
or even special hours for employees.
• Some developers are even focusing on including a child care facility as part of master planning
of new areas, knowing that having a quality child care centre nearby will make the area more
desirable for both employers and employees alike.
9. Major competition
• Local day-care centres :
• Untrained employees
• More economical
• Lower quality of infrastructure
• Established in terms of trust and reliability
• No activities available, majority of the time is spent idly
• Babysitters :
• Provide services within the house
• Mostly untrained
• No activities available, majority of the time is spent idly
• Offer high convenience and flexibility
10. Major competition
• Company-provided crèches :
• More economical
• Limited infrastructure
• Limited activities available
• Offer high convenience
• Only a small number of companies offer these services
• Neighbours:
• Mostly free-of-cost
• Limited activities available
• Limited care of the child
12. Key insights
•
•
•
•
•
•
When group size is large a lot of time is spent in routine activities and there is no
stimulation or interaction through play.
Too many age groups, lead to greater neglect.
Infants get some minimum attention because physical needs have to be attended to; while
pre-schoolers, with their communication skills and mobility are able to demand attention
and fulfil their needs.
But the toddler group is most deprived as they cannot yet communicate nor are they
completely independent.
Children in high quality day care centres were able to indulge in different forms of play
while the high quality family day care (run by the female head of the family in a homelike environment) provided child with greater opportunities for adult and peer interaction.
In a Mumbai study on dual earner, among all who used child care services, 65% used
Family Day Care while only 25% used Day Care Centres.
13. Key insights
•
Smaller group size and homely atmosphere help children to feel secure, social and involved in
activities with peers.
•
Convenience and flexibility is a key requirement for such programmes.
•
The location of the day care centre in neighbourhood is an added boon.
•
Most employees in day care centres have no training which reflected in the poor quality of the
programme which provides no mental or physical stimulation.
•
Through day care centre, parents wish to fulfil their children’s need for
safety, health supports, good nutrition, positive interaction with reliable adults,
the opportunity to explore and exercise their bodies and minds and love and affection.
•
Parents tend to feel guilty over not spending enough time with their children and would thus like
to be more involved.
15. Sources of business
The primary source of business will be young professional parents in metro cities.
• Nuclear Family
• Upper-middle income level (Annual household income> 10 Lakhs)
• Both the parents have a full-time in a corporate
• Children will be in the age group 1-10.
17. Communication challenges
• Convincing parents: Parents would be conscious and have apprehensions about the thought of
granting the responsibility of their children to someone else. We’ll have to deal with their
emotions of guilt, fear and insecurities.
• Substitutes: The day care centre would be substituting the traditional ’aayas’ and
baby-sitters. The centre would be providing facilities and infrastructure under
the purview of trained specialists. This needs to be used to convince parents
who still find the aayas convenient and cheap.
• Alliance: Collaborate with companies such as Johnson & Johnson, Funskool etc for sponsorship
and equipment.
• Cost of Production: The set up and maintenance expenses would need to be controlled by
optimizing services. The rates would need to be justified to the parents.
19. Communication Objectives
• The idea of sending one’s child to a centre is not very known in India, and may even be
met with resistance.
• To inculcate readiness towards this new idea , it is essential that parents are made aware of
the very existence of this facility as a better alternative to anything else.
• The strategy, should thus , communicate to stand for one clear convincing message: “We
promise to nurture wholesome development in your child through love, care and unconditional
commitment.
24. Branding
Stay Connected
• The Day Care Centre shall be upgraded with the latest technology to help parents constantly
monitor their children.
Learn
• There shall be all round learning opportunities for the children in terms of knowledge, games
and hobby classes – music, dance, art etc.
25. Branding
Fitness
• Physical activities would be given prime importance (to channelize the energy appropriately)
among adolescents.
• This would also ensure that the focus of children at their tender age is more on activities that
would benefit their physical nurturing, rather than electronic gadgets that would not.
Promise
• “We promise complete care for your child”.
• The centre shall be equipped with all the necessary facilities (Mentoring, Medical, infrastructure
etc) and shall avoid the unnecessary ones (Electronic gadgets/ video games for children).
27. Offerings
• All employees will be trained in child care and basic first aid. (The company will also recruit
graduate and post graduate students as interns)
• Rotation of professionals/ care takers, for job satisfaction and wholeness of skills. Also, we believe
that kids shouldn’t get too emotionally attached to any particular employee.
• In order to involve parents, we will hold activities such as weekend parties, competitions and will
provide monitoring options.
• Parents will be pre-informed about the monthly menus, weekly day-by-day activities, and
behavioural reports. All extra-curricular activities will therefore be pre-planned and distributed over
the week.
• Tie up with other institutes, such as Old-Age homes for weekly/bi-monthly visits for increased
interaction and sessions on mythology and story-telling.
• Collaborating with schools in neighbouring area to ensure localization.
• Activities focusing on mental stimulation and promoting cognitive development.
28. Offerings
• Collaboration with sports centre: Children from the age group 6-10 can opt for sports facilities at a
nearby sports centre. The company will provide transport from the day care centre to the sports centre.
• There will be a child councillor and a paediatrician available on call for each centre.
• At every centre, there will be a qualified nurse as a staff member.
• Children will be segregated according to age groups (1-3 yrs , 4-5 toddlers , 6-7 hyper kids , 8-10 preteens)
• Company tie ups , sponsors for events
• Constant monitoring facilities provided to parents though advanced software in order to maintain
transparency and involve them in the process. We will provide video monitoring through Skype(ondemand) and a live chat window on the company website.
• We chose to not target kids above the age of 10 since it will be difficult to take responsibility of their
behaviour.
30. Launch strategy
Mascot
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Our mascot will be the famous proverbial 'Mother Hen' who stands for nurturance and development
A giant pram (pulled by a van) will do the rounds of chosen areas with Mother Hen mascot.
This will be accompanied by children's rhymes playing loud
Activations at stores like Lilliput, Mom & Me, Plays and pets and other local kids stores.
Other locations like cinema halls, sports clubs, etc. will also be targeted. Activations may be designed
keeping in line with chosen locality and people. These places are chosen because
that's where our target audience meet after
work and discuss issues affecting them, like parenting.
31. Launch strategy
Sample activations
• Special Movie screenings for kids and their parents at a cinema hall or in a play school performance area
• In office complexes, organise a 'Bring your kid to work' day where working people can bring kids to
school and drop them at the temporary play area we have made in the complex lobby.
• Parents can pick up their kids at the end of work day, with strong brand association and hopefully,
preference
• Association with brands for sponsoring parts of the setup. For instance, Funskool
could provide toys in the centre. Same way, Johnson and Johnson, Pampers,
Navneet, etc. can be used
32. Launch strategy
Digital Strategy
• Golden Medium: Cheap and our target audience spends 1-12 hours every day online, some of
them are online 24 hours
• Strategic partnerships with social networks for parents like achabacha.co.in where parents can
network and discuss parenting tips and share their child's achievements.
• Mutually beneficial for the network as new people will sign up, and beneficial
for our crèche
• Alternatively, if traction on these networks does not pick up, utilising Facebook to allows
parents to share their concerns about their child.
33. Launch strategy
Digital launch
Partnerships with parenting magazines for advertising , paediatricians, etc. for frequent content
updates.
• 'Mother Hen' series of videos to make educational content for kids in terms of audio books,
stories in the form of videos, etc.
• Parents want to capture every moment of their children's growing up years
and also want to share it with others.
• Therefore, a Flickr/ Picasa or Pinterest stream where photos can be shared
with others
• Targeting working parents via ads on Facebook and through LinkedIn
35. Desired outcomes
• Every day care centre should have 20 children enrolled within the 1st month, and 150 children
by the end of 1st year.
• The mascot of Mother-Hen should be well-identified by our target group.
• Our branding and differentiating positioning should be clearly communicated to our
target group.
• Remove negative crèche myths
37. Methods of monitoring progress
• Track WebPages: The visitors/followers on the websites/social pages can help
determine the measure of visibility.
• Digital spread: The rate of awareness and popularity of the program can be
measured by observing how viral the page/mascot has become.
• Membership: The membership is a direct way of judging how
successfully the program is running.