Impact value chain Input: 1. Employees/Volunteers 2. Capital 3. Networking Activities: 1. Finding talented students 2. Active promotion 3. Booking venues 4. Cooperate with tertiary educaional institutions 5. Providing low-pricing ECA courses Output: (1) More poor children can participate in ECAs (2) Talented students can achieve both the financial and social purposes Social Impact: (1) Equal opportunity for the poor children (2) Increse social awareness on the poor children (3) Help the poor children to build up the confidence
1 TO 1 1 TO many HK$200HK$20 HK$20 HK$20 HK$20 HK$20HK$20 HK$20 HK$20 HK$20 HK$20
INOVATION impacts on both the demand and the supply side • Poor children can develop their own interest • Talented tutors can realize their social valueslow start-up cost by booking venues in educational institutions.
Target CustomersOur target customers are the children(aged from 7-16) from low-incomefamily who want to join ECA but cannotafford the expensive course
MarketsAt the first stage of our business, wewill serve several districts with highpoverty rate like Sham Shui Po so as tomaximize our contact with the targetedcustomers.
COMPETITORSThey are with several restrictions:• poorly-structured programs• introduction courses other than advanced• Limited course quota is limited• Impassionate tutors• Poor job in promotion and poor children may not recognize and miss the chance.Our business have distinct advantages over these areas.
COMplementORS• Help from tertiary education institutions and secondary schools to supply talented young people to us.• We can ask them to help us to promote this project and advertise the job vacancy in the campus and on the website.• Co-operate with schools and community centers to have lower- priced/free venue.We will do all the arrangement of the courses and the only thing theschools have to do is lending us the venue.
stregnth worries• Low operational cost• Hence, it’s expected that we • Lack of teaching experience • Hence, we need to have law- can hold more courses and bounded contracts with them. provide more choices for our Also, we need to have target customers. Apart from supervisors to ensure that all offering just start-up courses, courses are conducted in a we will provide structural safe and healthy manner. courses from step 1 to However, the supervisory fee advanced levels. is very high.
CONTROL OFSOCIAL IMPACTS• As all of the participants of our courses are poor children in the community, we believe that the number of participants in our courses is already one very direct way to measure the short-run impacts.• We will monitor the turnover rate of participants, collecting feedback from tutors, students and parent, track the development process of our students half-yearly to see if the impact is significant.
HUMAN RESOURCES• Employ full-time or part-time administrative workers to process orders.• A promotion team to actively promote our courses, talented tutors to teach the courses, accountants to manipulate the accounts, public relation teams to speak to outsiders, coordination team to book the venue and arrange the students to different courses, social workers to deal with psychological barriers of some poor children.• To cope with the needs, we can recruit senior students studying different programme to put what they learn into real use.• Employ some supervisors to supervise the courses. We can employ some professionals to take up the job.
Advisory needs• We need advices in different fields. For instance, we need to know important details on how to run an agency efficiently and effectively. We need mentors from other agency company to skim through our working procedures. Moreover, we need some social workers advise us on the way to deal with those poor children or their parent who may suffer from stress and depress, psychological illness or self- containment. Furthermore, we need marketing advisors overseeing our marketing strategy to see if it is on the right way.
FINANCIAL SUMMARY• We aim at booking an office in industrial areas for our agency base. It is expected that we need to cope with the following cost elements including the start-up cost, salary for administrative workers, equipment and maintenance costs, rent and other operational fee.cost revenue• Our revenue is based on the commission received from our tutors. We estimate that at the first year, there will be around 8% of poor children participating in our courses. That is around 10000 children. Each contributes 10 dollars a month in average participating in our course. We collect commission at 10% from our tutors. Our total revenue would be around $180000. And we expect a doubling of participants each year due to our increasing popularity as well as number and variety of courses.
Financing means:We expect to obtain our start-up capital in different way.• First of all, we will try to seek helps from impact investors such as the Social Ventures Hong Kong.• We can also get in touch with overseas investors through websites.• Moreover, we can ask for government subsidy on social enterprises. The subsidy lasts for two years and is enough to cover our expected net loss in the first two years.