This document discusses media literacy in Kenya and the need to assess media literacy levels. It begins by defining media and media literacy. It then analyzes Kenya's media usage, finding that radio, TV, and newspapers are most commonly used. Mobile phone and internet usage is also widespread, especially among youth. This high level of media exposure means Kenyans could benefit from higher media literacy. The document then outlines some challenges like online risks, hate speech, and lack of baseline surveys. It proposes assessing media literacy at individual, personal, and industry levels using mixed methods. Finally, it discusses strategies needed to achieve the targets for media literacy set in Kenya's National Broadband Strategy.