The document provides an evaluation template for a student named Sam Williams to evaluate their year two media production project. It prompts the student to describe the theme and research for their project, how their ideas developed, the outcome of the project, their personal experience working on it, challenges faced, strengths and weaknesses, and an analysis of the project's success in conveying its intended meaning and messages. The student is evaluated on their application of conventions of the documentary medium and appeal to the target audience.

1. L3 Creative Media
Production & Technology
YEAR TWO EVALUATION TEMPLATE

2. Evaluation Overview
This evaluation form is designed to assist you in the evaluation of your projects.
When using this form it is good practice to:
• Use appropriate terminology.
• Stay concise and focus on key points.
• Evaluate and analyse your statements.
• Focus on judgements about work rather than telling a story of how it was made.
Please find the grading matrix here to help you assess you are working at the right level.
Level 3 Extended Diploma Grading Matrix - https://bit.ly/2Jnqj3v

3. Project Overview
SAM WILLIAMS

4. What was the theme of your project and
what attracted you to it?
Afghanistan. The Taliban. China
There is a geopolicial theme which is the ...analysis of the geographical influences on
international power relationships eg: china's relationship with the taliban when they gained
power in afghanistan
Interested in politics, history, war and conflict, interviewing experts having a conversation
about something that is currently in the news and is happening on my lifetime

5. What research did you undertake and
how did it help develop your project?
List of documentaries that provided me with ideas about the subject matter. They helped me narrow down the
areas that I would explore – trade, internal relations, diplomacy, religion, conflict
1. Once apon a time in Iraq
2. Adam Curtice Bitter lake
3. Most Vice documentrys on Afghanistan
Interviews, news report, documentary interviewers. They helped me shape my interview questions, the tone
and style of the interview
Eg: interviews I watched that led to a question
1. Most Vice documentrys on Afghanistan
2. Once apon a time in Iraq
3. Adam Curtice Bitter lake
1. Various YouTube mini documentrys on geopolitics

6. How did you develop and improve your
ideas throughout the project?
I had an initial idea about what information I wanted to find out from my interviewer.
Curiousity around documentaries about the taliban and china gave me more questions as
I researched the subject eg: Vice documentrys, Adam Curtice Bitter lake, Once opon a time in Iraq
Talking to people about my interview and the topic prompted them to ask more so
I included information that originally, I didn’t think I would eg: I talked to Mickey befor the
interview, and this made me ulter my questions abit
I emailed the questions in advance to Mickey (my interviewee) so he could think about his answers.
We had a discussion before we started recording.

7. What was the outcome of the
project/task?
13 minute conversation with the BBC Asia Correspondant about his personal view and the
view of China from the perspective of someone who has good knowledge about the country
and current affairs
Enough material to edit it into a short and to the point 6 minute 'clip'. Lots of good content
make it less stressful when I came to edit.
I learnt a lot from my conversation: China outlook on trade negotiations

8. Personal Response

9. How did you feel about the project
before you started?
I was pleased because I could make the project about anything
This was a bit daunting at first, but then I started to focus on what I was interested in and
hadn't done before
Using the equipment was exciting, previously I had used my phone for audio and video. For
this project I used proper microphones and lighting
In person interview was something I had wanted to do for a while. For my last year's FMP I did
use an interview format but they were over zoom and a bit more of an unstructured
conversation

10. What do you think about your project development
and how did it help you to refine your idea?
I was set in my ways and had a firm idea until I started filming it. I thought that it would be
easy to find the footage that I needed but it was not. China have restricted their use of media
and some of the political and historical footage I would have liked to use was limited and some
looked fake.
This made me change my focus. Instead of just on China I used the interview questions that
were more international. eg: Mickey told me how the americans felt and for that question I
was able to find a clip about the american withdrawal which was much easier because there is
a lot of footage

11. Did you collaborate on your project or
engage contributors, etc?
I found people who had knowledge in areas when it came to setting up the interview. I asked
for help and input on –Lighting my interview area, positioning the camera, using professional
microphones so the audio was clear
I had 1 contributor who was the focus of my project. Mikey was the person I interviewed

12. How did you feel when the project was
completed and why?
Proud of it as I have never filmed a documentry before this was the first time, I had used
proper microphones to record an interview and the first time I filmed something with
professional lighting
Interviewing and talking to people about a subject is something I am good at. I didn't know this
before

13. Evaluating the project
IN THE PREVIOUS SECTIONS, YOU HAVE BEEN COMMENTING UPON THE PROJ ECT
DEVELOPMENT. THE EVALUATION MAY INCLUDE SOME SIMILAR INFORMATION BUT
IT WILL ALSO INCLUDE CRITICAL COMMENT.
AN EVALUATION MUST INCLUDE INFORMATION ABOUT THE GOOD AND BAD
POINTS OF THE PROJECT AND IT IS IMPORTANT TO BE HONEST. FINALLY, YOU
SHOULD MAKE A JUDGMENT ABOUT THE EFFECTIVENESS OF THE SUCCESS OF THE
PROJECT

14. What were the good points about the project/task and what did you
learn from them? [try and think of at least 3, more if possible]
POSITIVE
I enjoyed the interviewing process
Watching the political and military footage for research
Writing the questions and thinking about how Mickey would answer them
LEARNT
How to have a good conversation when interviewing, reacting to his answers
Good background knowledge to have a conversation with Mickey and fine video for the final documentry
How to keep questions short clear and simple to get as much information from Mickey as possible

15. What challenges did you face and how did
you respond to them? Try and think of at least
3...
I filmed the interview on halloween and there where people trick or treating which meant that
people where knocking on my door making my dog bark so I moved the interview into the snug as it
is far away from the front door and meant that the interview wasn’t interupted
When I set up the lights it was light outside however when I had the actual interview it was dark, so
I had to adjust the lights to the dark
Didn’t fully know how to use the equipment it was the first time I used microphones and
professional lighting. I did practise but it doesn’t prepare you for the real thing
I found it very hard to find a video of the chinese military so instead I found a video of the
americans and put it in the parts of the interview where we talked about the US

16. What were the negative points about the
experience, and what could you have done to
improve them?
I didn’t have enough video to go over the the interview because I needed a video of the
chinese military however it is I coudn't find one, so I used the american military instead

17. How would you rate the final piece? [think along the lines of
poor, satisfactory, good or excellent...justify your rating]
Good
I was lucky enough to find a professional who was willing to talk to me he also made it easy for
me to talk to him
I found the answers interesting and enjoyed the research
I could have framed the documentary a bit better by addition intro music and more footage

18. What is your opinion of your final piece?
What elements do you think are successful
and why?
I enjoyed the interview process and finding the footage because of my interest in history and
politics
I realise that this will not appeal to all audiances however I hope if they have an interest they
will enjoy listening to the interview

19. How well did your project apply the
characteristics and conventions of the
medium you worked in?
My medium was Documentary
Clear one on one interview
Expert on the area of the topic
Put it in simple terms and made a complicated subject easy to understand
The interview editing isn't as smooth as I would have liked it to be

20. How did you design appeal to your target
audience?
One to one interview with an expert
Questions where made to appeal to people interested in the policial and historical topic
I tried to break up the talking with video so that it would be interesting for the audience and
suit Mickey's answers

21. Analysis
IN THIS SECTION, YOU WILL FOCUS ON THE DETAILS OF THE
PROJECT AND MAKE SENSE OF WHAT HAPPENED IN THE PROJECT.
YOU SHOULD DEMONSTRATE HOW YOUR DECISIONS INFORMED THE
PROJECT DEVELOPMENT AND THE SUCCESS OF THE OUTCOME.

22. In what ways was the overall project a
success?
My objective was to interview somone with expert knowledge of the countries that I have
decided to focus on
I thought my questions were clear and interesting
I was happy with my interview enviroment and equipment
Mickey my interviewee was the BBC Asia news correspondent and extremelly knowledgeable
about China and their policies
I also had enough content to edit

23. What elements did not go well and why?
The audio didn’t go as well as I hoped because when I tested the mic's they were fine, but
when I needed them to work for the interview there where over sensitive. If I was to do it
again, I would have used 2 devises to record the audio in case one wasn’t as clear as the other
I didn’t have enough video footage to go over my interview nextime I will pick a country
where the military isn't as secrative as China are. And generaly gather more footage of other
militery organisations operating in Afghanistan

24. How did your skills develop during the portfolio? [remember,
skills aren't just technical, remember things like organisation,
time management, communication, etc as well]
I learnt how to set up lighting
I used microphones for the first time when recording audio
I developed my photoshop and premeir pro skills more

25. What meaning and messages did you
want to convey and were you successful?
I wanted to people to see the political situation in Afghanistan at the moment
I spoke to some of my friends that had an interest in it and this helped me think about what I
wanted to ask Mickey
In the interview I think people were left with a clear idea about Chinas influence around
religon, trade and dominence

26. What feedback did you get from your
peers and viewings?
Mostly good feedback however people did want me to add one or two more videos in and a
bit of music at the start and an intro to the documentry

27. What would you do differently in the
future and why?
I would find more videos and less photos as I didn’t end up using most of the photos that I
gathered
I would choose a country that getting videos of its militery isnt as hard
I would stick to the timetable more so that I can keep track on what work I'm doing and when
I'm meant to be doing it

28. What knowledge have you gained that would help you in the
future to improve your project? Also, what knowledge from
academic literature and professionals has helped and why?
I have become better at using photoshop and premier pro this will help me in the future
I feel more confident using mics and lighting an area
I didn't use any academic literature but I did listen and watch BBC/SKY/CNN/VICE for factual
documentry information. This helped me come up with questions and find out a bit more
about my topic

29. Action Plan
THIS SECTION WILL IDENTIFY WHAT YOU WOULD DO DIFFERENTLY
IN THE FUTURE AND IDENTIFY WAYS YOU COULD DEVELOP.

30. If you were making a similar project in
the future, what would you do
differently?
Gather more video clips and less photos
I would do more testing with the audio equipment to ensure that I know what I'm doing and
have better idea of how to fix a problem if one occurs
I would do I more research about my target audiance
As per my peer feedback I would add an intro music

31. How could you develop your skills for future projects? Please
identify the appropriate resources and courses. For example,
webpages, tutorials, books, short courses and qualifications.
I can develop my premier pro skills by doing online tutorials
https://www.youtube.com/watch?v=MqwlW76sFCM
https://certitec.com/adobe-training/premiere-
pro?utm_source=bing&utm_medium=cpc&utm_campaign=Premiere%20Pro&utm_term=premiere%20pro%20courses&utm_content=Branded
Photoshop skills can be improved by futher learning
https://www.youtube.com/watch?v=dw96XWijFmc
https://www.linkedin.com/learning/subscription/topics/photoshop?src=pa-bi&veh=sem_src.pa-bi_c.LLS-
C_EMEA_GB_T1_EN_SEM_SEM_MSA_NA_All_NA_NA_Core_NA_Dsg-
Photoshop_Nonbrand_Phrase_pkw.%2Bphotoshop%20%2Btraining_pmt.p_pcrid._pdv.c_plc._trgid.kwd-80814296068380:loc-188_net.o_learning&trk=sem_src.pa-bi_c.LLS-
C_EMEA_GB_T1_EN_SEM_SEM_MSA_NA_All_NA_NA_Core_NA_Dsg-
Photoshop_Nonbrand_Phrase_pkw.%2Bphotoshop%20%2Btraining_pmt.p_pcrid._pdv.c_plc._trgid.kwd-80814296068380:loc-
188_net.o_learning&mcid=6842188638386720814&cname=LLS-C_EMEA_GB_T1_EN_SEM_SEM_MSA_NA_All_NA_NA_Core_NA_Dsg-
Photoshop_Nonbrand_Phrase&camid=372360817&asid=1293025982295854&targetid=kwd-80814296068380:loc-
188&crid=&placement=&dev=c&ends=1&gclid=3fc96aa855181a32bf720b096026d762&gclsrc=3p.ds&msclkid=3fc96aa855181a32bf720b096026d762&utm_source=bing&u
tm_medium=cpc&utm_campaign=LLS-C_EMEA_GB_T1_EN_SEM_SEM_MSA_NA_All_NA_NA_Core_NA_Dsg-
Photoshop_Nonbrand_Phrase&utm_term=%2Bphotoshop%20%2Btraining&utm_content=photoshop_training

32. What personal attributes could you develop
to ensure you are working at a professional
level?
My time keeping
Deliver short pieces of work so it can be checked and I get feedback
Have a clear plan of action and make sure I stick to it