This document provides a history of digital and social media, beginning with early innovations like email in 1971 and personal computers in the 1970s. It discusses influential figures like Steve Wozniak, Steve Jobs, and Robert Metcalfe who helped develop early technologies and networks. Major social media platforms and dates are outlined, such as the launch of AOL in 1985, Google in 1998, and Facebook and YouTube in the mid-2000s. The rapid growth of social media participation from 6% of internet users in 2007 to 82% in 2011 is highlighted. The document also discusses concepts like the adoption lifecycle of technologies and the idea of social media creating an online layer of interaction and connectivity between people.
Bad weather and airline woes kept Lee Rainie from traveling to Melbourne, Australia this week to address the VALA – Libraries, Technology, and the Future conference. The slides for his talk and the paper on which it is built are available here. They deal with the democratization of media and the rise of user-generated content.
"Thrilling Wonder Stories of Cyberculture", NEH 2010Bryan Alexander
Slides from a talk I gave to the NEH in September 2010,
http://www.neh.gov/ODH/ODHHome/tabid/36/EntryId/143/2010-Start-Up-Grant-Project-Directors-Meeting-Survey-the-Future-of-the-Digital-Humanities-in-46-Quick-Bursts.aspx
Bad weather and airline woes kept Lee Rainie from traveling to Melbourne, Australia this week to address the VALA – Libraries, Technology, and the Future conference. The slides for his talk and the paper on which it is built are available here. They deal with the democratization of media and the rise of user-generated content.
"Thrilling Wonder Stories of Cyberculture", NEH 2010Bryan Alexander
Slides from a talk I gave to the NEH in September 2010,
http://www.neh.gov/ODH/ODHHome/tabid/36/EntryId/143/2010-Start-Up-Grant-Project-Directors-Meeting-Survey-the-Future-of-the-Digital-Humanities-in-46-Quick-Bursts.aspx
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/QUEST16
Understanding the role of Social Media in Contemporary Society by Chris Hine - a presentation from the BSA Teaching Group Regional Conference at the University of Surrey on 31 May 2014.
Week 2: Social Media:Society & Citizenship
This course is designed to enable students to make safe and legal use of the Internet by identifying best practices, tools and methods that also respects free expression. It will develop the critical thinking skills necessary to understand the challenges, risks and opportunities regarding current computer-mediated communication technologies. Topics will include the rights and responsibilities of the digital citizen, Internet safety, social -networking, privacy, and creative content creation. Legal, technical, psychological, and social dynamics will be addressed with an emphasis on practical application. We will first build a foundation by looking at the technical aspects of social media by exploring the tools and skills necessary to enhance students’ online potential by building a culture of responsible online behavior. The second half of the course will focus on the more complex dynamics of collaboration, privacy, content creation and economic and political societal participation.
21st Learning - Transforming a Board or District. This 3 hour workshop was delivered to the Newfoundland and Labrador Directors of Education (NLADE) on December 8, 2011. The presentation looks at the dynamic process of transforming a Board as a 21st Century Learning and Teaching School Board.
Digital identities & citizenship: Leading in the OpenBonnie Stewart
An examination of digital spaces as sites of identity and citizenship, for higher ed leaders, faculty, staff, and students. Outlines open practice along market, knowledge abundance, and participatory axes, and presents #Antigonish2 as a potential model for making a difference in our contemporary information ecosystem, at global & local levels.
The family history world in 10 years timeDick Eastman
“The Family History World in 10 Years Time” - This talk looks in the crystal ball to discuss changing research trends, a changing audience (have you noticed that today's genealogists are younger than they used to be?) and a look at changes being made now by “the cloud” and the growth of handheld devices that are “online all the time” as it affects genealogy.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/QUEST16
Understanding the role of Social Media in Contemporary Society by Chris Hine - a presentation from the BSA Teaching Group Regional Conference at the University of Surrey on 31 May 2014.
Week 2: Social Media:Society & Citizenship
This course is designed to enable students to make safe and legal use of the Internet by identifying best practices, tools and methods that also respects free expression. It will develop the critical thinking skills necessary to understand the challenges, risks and opportunities regarding current computer-mediated communication technologies. Topics will include the rights and responsibilities of the digital citizen, Internet safety, social -networking, privacy, and creative content creation. Legal, technical, psychological, and social dynamics will be addressed with an emphasis on practical application. We will first build a foundation by looking at the technical aspects of social media by exploring the tools and skills necessary to enhance students’ online potential by building a culture of responsible online behavior. The second half of the course will focus on the more complex dynamics of collaboration, privacy, content creation and economic and political societal participation.
21st Learning - Transforming a Board or District. This 3 hour workshop was delivered to the Newfoundland and Labrador Directors of Education (NLADE) on December 8, 2011. The presentation looks at the dynamic process of transforming a Board as a 21st Century Learning and Teaching School Board.
Digital identities & citizenship: Leading in the OpenBonnie Stewart
An examination of digital spaces as sites of identity and citizenship, for higher ed leaders, faculty, staff, and students. Outlines open practice along market, knowledge abundance, and participatory axes, and presents #Antigonish2 as a potential model for making a difference in our contemporary information ecosystem, at global & local levels.
The family history world in 10 years timeDick Eastman
“The Family History World in 10 Years Time” - This talk looks in the crystal ball to discuss changing research trends, a changing audience (have you noticed that today's genealogists are younger than they used to be?) and a look at changes being made now by “the cloud” and the growth of handheld devices that are “online all the time” as it affects genealogy.
Introduction to a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
Chapter 2 of a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
Introductory material for a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
History of Digital Media from from1920 1930Zeeshan Shah
The digital media and Multimedia has recent history and this slide contains the information regarding the History of Digital media in details from 1920 to 1930 era.
A throwback to the 90s, this is a history of digital with an emphasis on the bubble years. It's a "talking" deck - so may not be the best for reading as lots of context is lost.
Welcome to the Future : The Rise of International Social MediaDavid J. Neff
Although author/columnist Malcom Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, this panel disagrees. Come find out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how it's being used internationally. A SXSW prezo.
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...Vicki Callahan
“Skillful Digital Activism: Designing Strategies for Transformative Social Change”
This presentation explores the conceptual frameworks and practical strategies employed in social change campaigns that have utilized digital media as a crucial component of their organizing tool kit. Moving beyond the hazards of superficial social media engagement, or the justly maligned “clicktivism,” to transformative and long term impact, I examine a range of case studies that have worked to develop a “horizontal,” rather than top down, rich media ecology, which networks diverse groups, fosters community, and promotes real change. Whether using virtual reality, interactive documentaries, or DIY tools, projects such as Half the Sky, Lunch Love Community, Food Inc, Triangle Fire Archive, Through the Lens Darkly/Digital Diaspora, VozMob, and #BlackLivesMatter are all pioneering digital tools and strategies in the struggle for social justice. While their philosophies and strategies might be different each campaign mark a shift from a broadcast to a participant focused model where advocacy and engagement are connected. This work was presented at Dublin City University on November 10, 2015 and also an earlier version of this was at the Performance, Protest, and Politics Conference at University College Cork in August 2015. These presentations with part of my Fulbright Research award for 2015-2016.
Helen DeMichiel and Patricia Zimmerman, “Documentary as Open Space,” in Brian Winston’s The Documentary Film Book (Palgrave McMillan, 2013)
Sasha Constanza-Chock, Out of the Shadows and Into the Streets: Transmedia Organizing and the Immigrant Rights Movement (MIT Press, 2014)
Henry Jenkins, Sam Ford, and Joshua Green, Spreadable Media: Creating Value and Meaning in Networked Culture (NYU Press, 2013)
Deborah Willis (ed.), Picturing Us: African American Identity in Photography (The New Press, 1996).
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
Web 2.0 for Texas State Certified Public Manager (CPM)Andrew Krzmarzick
Presentation delivered for the Texas State Certified Public Manager (CPM) Program in Levelland, TX in June 2009. Similar to other presentations here, but includes some Texas-specific examples of social media being used by government.
Presentation delivered for Texas State Certified Public Managar (CPM) Program for participants in Levelland, TX. Includes several Texas examples of social media use.
Social Communications: Getting Prepared and Making it HappenMorris County NJ
With the proliferation of social channels, where should public libraries be and why should they be there? What should they post, and how can they build public interest in their social networking? This presentation includes suggestions for effective use of social communications.
How networked individuals can develop a Fifth Estate and support a war FOR information in Ukraine. Talk given over Skype to the Free Journalism School, Kiev, Ukraine, 29 October 2015.
Similar to History & influencers of Digital & Social Media (20)
World Future Society: Foresight Careers: A Guide to Doing Strategic ForesightSusan Chesley Fant
Professional foresight is on the rise. More people are being paid to create, predict, and manage the future in more exciting ways around the world today than ever before. Through the Foresight Education and Research Network (FERN), a professional network working to improve global foresight education, training, and careers, we have just written a careers guide for foresight professionals.
The Foresight Guide is the first-ever guide focused on advancing the careers of foresight professional, those who are paid, at least in part, to help others look to and analyze the future. This includes all those who have degrees from one of the twenty-two MS and PhD programs in foresight around the world, those who have taken foresight classes in the university, those who have taken a foresight certificate program, and those who are self-taught, and are seeking greater success as a foresight professional.
The presentation also focuses on FERN - how we connect individuals online and through social media to keep awareness of opportunities and educational resources in the community.
For more information, see our website: www.fernweb.org
This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Social Media for Small Businesses - A Forza Sponsored PresentationSusan Chesley Fant
This presentation sponsored by Forza Financial (http://www.forzafinancial.com) focuses on social media for small businesses and start ups for the Forza Financial micro lending community. Information on how to use social media to tell your story and make the sale is given. As well as how to start a Facebook page, Twitter feed, and Instragram accounts and what are some best practices for small businesses and entrepreneurs.
If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
This presentation written for the University of Alabama Faculty Resource Center reviews how professors can utilize Social Media in college classes. Reviews include the Pearson 2013 Survey of Social Media in Higher Education, Twitter, Facebook, Pinterest, Levo League, Lean In, Daily Muse, Google+, Slideshare, LinkedIn, Prezi, iTunesU, Harvard Business School Working Knowledge and Stanford ECorner
An introductory presentation for classes and other interested stakeholders to help increase understanding of digital and social media marketing and the study of these topics at the University of Alabama's Masters of Marketing Science Program with the class, MKT597 Digital and Social Media Marketing.
This presentation focuses on real world application of conducting a social media analysis. Utilizing Nike as a key case study, the presentation looks at the steps required to analyze a company's social media platforms to understand if they are truly purposeful and effective while catering to the community and fulfilling a mission statement. Specific focus on YouTube platforms and video as well as Facebook takes place with some regards to analyzing competing brands social media platforms as well.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
You Tube, Viral Videos and How to Blend in Business with BlendtecSusan Chesley Fant
Presentation on viral videos and how YouTube can bring about success for businesses. Blendtec blenders are featured with their YouTube campaign: "Will it Blend?" The Will it Blend campaign directly increased sales by 700% based on a key case study.
How to Sell Sheep in Kuwait and Instagram, Twitter, and Microsharing PlatformsSusan Chesley Fant
This presentation focuses on the many uses of quick sharing social media such as Twitter and Instagram. The class utilizes many examples include Kuwaiti entrepreneurs utilizing Instagram, the Southern Ground Music and Food Fest Nashville, and Already Furnished's efforts to utilize the quick sharing platforms in social media to increase followers
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This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
An interactive presentation on social network theory and analysis. Content includes information on tie formation and social capital. Network relations are explained by using the example of The A Team. Granovetter's Strength of Weak Ties Theory (1973) is also covered and weak ties and strong ties are explained. Appropriate application of social network theory to individuals understanding how to best take advantage of social networking platforms to find jobs as well as companies taking advantage of social media platforms to find followers are introduced.
Digital Vocabulary in Digital and Social Media MarketingSusan Chesley Fant
Slides describing digital vocabulary and the key words and concepts for an in-depth understanding of platform analysis and key challenges businesses face when adopting social media strategy. Slides are created and used in the class MKT597 Digital and Social Media Marketing.
Utilized with MKT597 Digital and Social Media Marketing at the University of Alabama. This presentation focuses on LinkedIn, Twitter, and online fact versus fiction. Case examples of RefactorU LinkedIn Company Profile and Global Foresight LinkedIn Group as well as Shake Shack's Twitter account are highlighted. An excellent TEDTalk by Markham Nolan explores the ideas around fact checking online resources and how this affects modern day online journalism and modern day social media references.
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
Introduction to the Course: Digital & Social Media MarketingSusan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on the "Millennial Generation" actually being the "Tech Generation" this course strives to help push forward students in their social media understanding in both theory and application. A video from Stanford University's E Corner is also utilized to describe the social web.
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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History & influencers of Digital & Social Media
1. History &
Influencers of
Digital &
Social Media
Susan Fant
www.susanfant.com
www.fernweb.org
www.castlesandsllc.comThese Slides are for Educational Purposes Only – The
University of Alabama Marketing Department MKT597:
Digital & Social Media Marketing
Fall Semester 2013
2. What’s the Point of this
WHOLE COURSE?
“Our” generation has grown up
with social media.
This is our chance to PROVE “THEM” WRONG
Don’t fall for the hype:
We’re not the “give me’s”
We’re not the “trophy generation”
We’re not lazy, disrespectful, or irresponsible.
3. We’re The Tech Generation
(and we stand on the shoulders of giants)
5. The Culture of Connectivity
by Jose Van Dijck - Oxford University Press
Innovation/Technology
Adoption Lifecycle
Sociological model
developed at Iowa
State University by Joe
Bohlen, George Beal &
Everett Rogers to
understand farmers’
adoption of hybrid
seed corn.
Helps us understand
people’s adoption of
new technologies.
6. Social Media Interaction
• Every day millions of individuals interact via
social media
• Dec. ’07 6% of the world’s Internet population
logged onto a social media site
• Dec. ’11, 82% of the world’s Internet
population (1.2 billion users) logged onto a
social media site
6 % 82%
….in 5 Years
Source: Culture of Connectivity
7. An Online Layer
Social Media: “a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and that
allow the creation and exchange of user-
generated content, [which] forms a new online
layer through which people organize their lives.”
Source: Kaplan & Haenlein 2010 , Van Dijick 2012
8. Interconnectedness
• Social media influences human interaction on
individual & societal levels
• Online & Offline “worlds” increasingly weave
themselves together
• “Participatory Culture”
– Nurtures connections
– Builds communities
– Advances democracy
Makes the
web “more
social”
Source: Culture of Connectivity
9. The Beginning of Networks
• 1971: The first e-mail is sent.
Ray Tomlinson (credited with
the @ sign in e-mail) sent his
message over military network
ARPANET.
• 1972: Steve Wozniak’s "blue
box" a tone generator to make
free phone calls. Wozniak sold
the boxes in dormitories at the
University of California
Berkeley... "If apprehended…you
tell the police: It´s just a music
box."
Source: Computer History Museum
10. “The Great & Powerful Woz”
http://www.youtube.com/watch?v=-K1uj9VmCzo
11. Steve Wozniak
• Stephen Wozniak
– known as "Woz”
– American inventor,
computer engineer
& programmer
– Co-founded Apple
Computer with Steve
Jobs and Ronald
Wayne
– www.woz.org
Source: www.woz.org
12. Beginnings of the Internet
• 1973 Robert Metcalfe
devised the Ethernet
method of network
connection at the Xerox
Palo Alto Research Center.
(Currently a professor at
UT Austin)
• 1983 ARPANET splits into
the ARPANET and MILNET.
ARPANET was renamed
the “Internet” in 1995.
• 1985: America Online
(AOL) service opened.
Source: Computer History Museum
14. More Recent Web Dates
• 1997: The Web has 1
million
sites, Blogging, AOL
Instant
Messenger, Blackboard
• 1998: Google
• 2000: The “Online
Bubble Burst”
• 2001: Wikipedia
Begins, First iPods SoldSource: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
15. Larry Page & Sergey Brin
• Google founded by Larry Page
& Sergey Brin while they were
Ph.D. students at Stanford
University
• Mission Statement: "to
organize the world's
information and make it
universally accessible and
useful”
• Unofficial Slogan: Don’t be
evil.
• “Googleplex” in Mountain
View, California Source: Forbes
16. Even More Recent Web Dates
• 2003: Apple Introduces iTunes Store, MySpace.com
• 2004: Facebook, Podcasting, Digg
• 2005: 8 Billion+ Webpages, YouTube
• 2006: Twitter, Google indexed 25 Billion+ web pages
• 2007: Microsoft bought a stake in Facebook, iPhone released,
internet smartphones
• 2008: Twitter breaks a hard news story
• 2010: DNC hires “social media manager”
• 2012: Facebook 1 Billion Users, YouTube 1 Trillion Views/Year
• 2013: LinkedIn 225 Million Users, Pinterest 48.7 Million Users,
Reddit 69.9 Million Users, 156 Million Blogs, Astronauts on the
International Space Station tweet live from space to a global
audience
Source: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
17. Steve Jobs
• Steven Jobs
• American entrepreneur, marketer,
inventor
• Co-Founder, Chairman & CEO
Apple Inc.
• Co-Founder & Chief Executive of
Pixar Animation Studies
• Jobs brought Apple from near
bankruptcy to profitability by
1998
• Oversaw the development of the
iMac, iTunes, iPod, iPhone, iPad,
Apple Retail Store, iTunes Store,
the App Store
• Described as “Father of the Digital
Revolution”
Source: Forbes
18. Steve Jobs in the Midst of the
Computer Revolution
http://www.youtube.com/watch?v=Vm9uVqgRkoU&feature=c4-overview-vl&list=PLMdDrIM5JRUmeLIRd3P0AFo3D-AYw4xEj
19. Socio-Political Thoughts about
Social Media
• Computers = Liberation (1970’s – 1984ish)
• You = World Changing Potential of Connection (2006)
• Social Media Can Benefit the Common Good (2010)
Continuous debate on the Internet as a tool of commerce
or as a social benefit “good for all human kind”
Internet.org Looking to increase the global population
of Internet users & internet access in developing nations
Source: Culture of Connectivity
20. Arianna Huffington
• Arianna Huffington – Greek
American author and founder
of The Huffington Post
• 2009: Huffington named on
Forbes Most Influential Women
in Media & The Guardian’s Top
100 in Media Lists
• 2011: AOL acquires The
Huffington Post for $315 million
• 2012: the site wins a Pulitzer
Prize for reporting
Source: The Huffington Post & Wiki
21. How Do We Make
Influencers More Diverse?
• There are many “up and coming” influencers who
are minorities
• Many women influencers in social media are
involved in blogging, tech (software and
hardware) and content creation
• Sheryl Sandberg (Facebook) and Marissa Mayer
(Yahoo) are two women on the move in this
industry
Bottom Line: The more we teach all people to code
the better off we will be in technology.
22. Social Capital: It’s Who You Know
• Social Media (and the industry that creates it)
lives and breathes social capital.
– There are multiple types of capital: social capital
focuses on networks and people.
• Popularity Principle
– How many connections do you have? What can
your network do? Are you an “influencer”?
– Weak Ties & Strong Ties
Source: Culture of Connectivity
24. Digital Marketing & Social Media:
“The New Town Square”
• Social Network Sites
Ex. Facebook, LinkedIn
• User Generated Content Sites
Ex. YouTube, Flickr
• Trading and Marketing Sites
Ex. Amazon, Ebay, Groupon
• Play and Game Sites
Ex. Angry Birds, Sims
Source: Culture of Connectivity