Empowering staff to use social media presentation from #EngageWell: Patient and public engagement on social media

1. Empowering staff to use social
media: #NELFTSoMeWeek
Kyle Grieve, Social Media Officer, NELFT

2. Presentation overview
1. My social media journey and lessons learned
2. How #NELFTSoMeWeek came about
 Staff feedback
3. Delivering the event- how we did it
 Aims
 Activities
 Results
4. How you can do your own #SoMeWeek
5. Advantages to services using social media

3. What is wrong with
my title?
Used the term “staff” instead of
“people”

4. My Social Media journey

6. Some of our speakers

7. Lessons learned
 We all have personal lives- don’t be
afraid to share it
 Social Media is subjective
 You need to have passion for it

8. I’m not sure about using
social media
 Privacy
 What to share?
 Time

9. #NELFTSoMeWeek

10. How #NELFTSoMeWeek
came about
 My own passion project
 Showcase value of social media with staff
 Increase in demand from staff to set
up service accounts
 Also to set up service accounts
 Promotion of our brand and work

11. Aims for #NELFTSoMeWeek
 Highlight the fantastic progress and uptake of
social media by our staff at NELFT over the
last year
 Showcase examples of ‘best practice’ in
social media across the NHS and health
sector
 Empower more staff to use social media,
using emerging social media trends and
technology to improve engagement with their
patients.

12. Activity during week
11 events throughout the week, including
 6 events with special guests including:
 London Ambulance Service
 General Medical Council
 NHS England
 Healthy London Partnership
 Epifny Consultancy
 2 social media drop in sessions
 3 tweetchats- Healthy London Partnership, NHS Providers
 5 Twitter Takeovers- “Day in the Life”

14. #NELFTSoMeWeek
@NHS-style #TwitterTakeovers
 No involvement from communications on
the day
 Personal and professional
 Opportunity to shine a light on your
service

15. Lisa, Clinical Librarian

16. Cathrine, team leader,
children’s services

17. Inpatient Rehabilitation
service

18. Geraldine Rodgers, Nurse Consultant,
Frailty & Long Term Conditions

19. Debbie Wickens, Tissue Viability
Nurse

20. Results
 +171 new followers @NELFT (August 1 –
September 22)
 147 Retweets September 10-17
 269 likes September 10-17
 62,000 impressions September 10-17
 140 people in attendance
 Over 700 watched via periscope
 Around 200 new followers during campaign
 Since Oct 2016, we now have:
 30 services on Facebook/Twitter

21. Feedback

22. How you can have your own
#SoMeWeek
 Decide on objectives
 Link themes into corporate objectives
 Guest speakers: Internal/External
 Support from staff
 Utilise existing social-savvy colleagues
 Book venues
 Create visual content/guides to share
 Videos
 Photos
 Text

23. Finding your own “social
media champions”
 Existing social media users
 Focus on key services
 Provide training sessions and how to guides
 Regular updates and share guidance
 Utilize in campaigns

24. Advantages of staff using
social media
 Cost benefits
 Engaging with your customers/service
users
 Support during campaigns

25. Feedback from staff

26. Additional Feedback
 “Staff enjoy being part of the service account to promote what we do”
 “Since setting up our account, staff now actively think about taking photos and
sending content to managers for social media”
 “We have above everything raised our profiles through the accounts with partners
and service users/carers. We have been able to support campaigns from our
professional bodies i.e World OT Day, Physiotherapy Rehab Matters campaigns,
National Nursing day etc”
 “Managing our service’s account has importantly allowed me to develop as a
professional by helping me to keep up-to-date with local and national public health
initiatives and increasing our community partnership working”
 “Having a social media account for our team has helped our service greatly in ways
that we could not have anticipated…one of our biggest selling points for
commissioners”

27. The Big Question??

28. Thank you
 Any Questions?