Introducing Clevr, a new tool for publishers to increase readers' time spent on site. It uses the author — the journalist — as the way for readers to find and receive great things to read, see and hear.
The document provides tips for optimizing Facebook posts and engagement. It recommends including properly sized images, sharing links effectively, using targeting options like interests and post dates, including clear calls to action, and posting at optimal times when audiences are online. It also notes that as of January 2015, Facebook began reducing the distribution of promotional content in user feeds to prioritize more relevant stories and based on user feedback.
With the publishing business model under pressure, many publisher attempts to drive revenue have only left them cut off from their most important source of revenue: their audience.
Direct relationships with the audience are more important than ever, but to build direct relationships with your audience, you need direct connections with them. Learn how you can connect with your passing audience, then leverage this owned audience to build stronger relationships, drive deeper engagement, and diversify revenue with direct audience monetization.
Presenter: Tony D'Anna, CEO, PostUp
This document discusses the benefits of using electronic newsletters for non-profits. It notes that e-newsletters can save 70-90% in costs compared to print newsletters, and they can be created and distributed for less than $200 per year. E-newsletters also allow for easier tracking of return on investment by measuring how readers interact with the newsletter and website. The document provides tips for developing an e-newsletter such as keeping the content brief, consistent, and privacy-focused while also encouraging viral sharing of content.
Creating The Moments That Make A Loyal AudienceMediaPost
By producing content that matters and by creating moments for our audiences we can create loyalty. While most publishers have decried clickbait publicly, there's still an emphasis on capturing attention instead of valuing it. Gaming headlines or focusing only on the initial click doesn't lead to lasting reader relationships.
Clare Carr will show how data can help identify content and create strategies that retain audiences. From examining the relationship between social interactions and engaged time to benchmarking specific topics, she will show how a loyal audience is more valuable to any publisher than a high volume of pass-through traffic. She'll also show connect how it all leads to more revenue.
Presenter: Clare Carr, VP of Marketing, Parse.ly
The document provides tips for engaging fans on Facebook by optimizing a page's EdgeRank. It discusses the three components that determine what appears in users' newsfeeds: 1) Affinity between users, 2) Weight of different post types, and 3) Time Decay of post relevance over time. Some tips to boost EdgeRank include adding personal touches to posts, using visuals like pictures and video, launching contests, being funny and responsive, posting at optimal times, and measuring social media efforts.
Social Media Workshop: Facebook OverviewPlaid Swan
A general overview of the current best practices for posting to Facebook to garner engagement and build an audience. Also includes an overview of the Facebook Pixel. May 2018
17 best of the tools to kick start instagram marketingDSIM
This document discusses 17 tools for Instagram marketing. It provides a brief overview of each tool, including their key features and pricing. Some of the tools mentioned are Olapic, Repost, Crowdfire, ScheduGram, Hootsuite, Later, Layout, Prisma, Tagboard, Iconosquare, and Social Insight. These tools can help with tasks like scheduling posts, analyzing engagement, managing multiple accounts, finding influencers and hashtags, and measuring results.
Creating Your Social Content Engine: SearchExchange 2013 PresentationKevin Briody
Presentation on the value of and approaches to creating a "content engine" as part of your social media and content marketing strategies. Developed for SearchExchange 2013 in Charlotte, NC.
The document provides tips for optimizing Facebook posts and engagement. It recommends including properly sized images, sharing links effectively, using targeting options like interests and post dates, including clear calls to action, and posting at optimal times when audiences are online. It also notes that as of January 2015, Facebook began reducing the distribution of promotional content in user feeds to prioritize more relevant stories and based on user feedback.
With the publishing business model under pressure, many publisher attempts to drive revenue have only left them cut off from their most important source of revenue: their audience.
Direct relationships with the audience are more important than ever, but to build direct relationships with your audience, you need direct connections with them. Learn how you can connect with your passing audience, then leverage this owned audience to build stronger relationships, drive deeper engagement, and diversify revenue with direct audience monetization.
Presenter: Tony D'Anna, CEO, PostUp
This document discusses the benefits of using electronic newsletters for non-profits. It notes that e-newsletters can save 70-90% in costs compared to print newsletters, and they can be created and distributed for less than $200 per year. E-newsletters also allow for easier tracking of return on investment by measuring how readers interact with the newsletter and website. The document provides tips for developing an e-newsletter such as keeping the content brief, consistent, and privacy-focused while also encouraging viral sharing of content.
Creating The Moments That Make A Loyal AudienceMediaPost
By producing content that matters and by creating moments for our audiences we can create loyalty. While most publishers have decried clickbait publicly, there's still an emphasis on capturing attention instead of valuing it. Gaming headlines or focusing only on the initial click doesn't lead to lasting reader relationships.
Clare Carr will show how data can help identify content and create strategies that retain audiences. From examining the relationship between social interactions and engaged time to benchmarking specific topics, she will show how a loyal audience is more valuable to any publisher than a high volume of pass-through traffic. She'll also show connect how it all leads to more revenue.
Presenter: Clare Carr, VP of Marketing, Parse.ly
The document provides tips for engaging fans on Facebook by optimizing a page's EdgeRank. It discusses the three components that determine what appears in users' newsfeeds: 1) Affinity between users, 2) Weight of different post types, and 3) Time Decay of post relevance over time. Some tips to boost EdgeRank include adding personal touches to posts, using visuals like pictures and video, launching contests, being funny and responsive, posting at optimal times, and measuring social media efforts.
Social Media Workshop: Facebook OverviewPlaid Swan
A general overview of the current best practices for posting to Facebook to garner engagement and build an audience. Also includes an overview of the Facebook Pixel. May 2018
17 best of the tools to kick start instagram marketingDSIM
This document discusses 17 tools for Instagram marketing. It provides a brief overview of each tool, including their key features and pricing. Some of the tools mentioned are Olapic, Repost, Crowdfire, ScheduGram, Hootsuite, Later, Layout, Prisma, Tagboard, Iconosquare, and Social Insight. These tools can help with tasks like scheduling posts, analyzing engagement, managing multiple accounts, finding influencers and hashtags, and measuring results.
Creating Your Social Content Engine: SearchExchange 2013 PresentationKevin Briody
Presentation on the value of and approaches to creating a "content engine" as part of your social media and content marketing strategies. Developed for SearchExchange 2013 in Charlotte, NC.
This document discusses the growth of social media in South Africa and provides some examples of successful social media marketing campaigns. It notes that while SA is not the biggest user of social media globally, platforms like Facebook and Twitter are growing rapidly in the country. It then describes a few case studies, including a Facebook chess application that gained 22,000 users in 2 months, a Harry Potter-themed Twitter campaign that drove 300,000 unique users to a site in 10 days, and a hotel that sold out of rooms within 3 weeks by engaging customers on social media. The document concludes by providing 10 tips for using social media as a marketing tool, emphasizing the importance of listening, engaging influencers, building critical mass, and having a
4 Simple Ways To Optimize Your Content For SearchSpencer Chatora
This document discusses 4 simple ways to optimize content for search engine optimization:
1) Use relevant keywords and phrases throughout content to increase search rankings.
2) Include photos and videos which engage users more than text alone.
3) Leverage user-generated content from social media which has shown improved metrics like lower costs and more impressions.
4) Incorporate testimonials and reviews to build trust and attract users searching for product opinions.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
How to Maximize Your Press Release in the Digital WorldMalayna Williams
The document discusses three target audiences for press releases in the digital world: journalists, bloggers, and consumers. It provides tips for crafting press releases that maximize pickup by each audience, such as including multimedia elements, social sharing features, and optimizing the release for search engines. The key is to create a single press release that can effectively reach all three audiences.
1) The presentation discusses how traditional news media like newspapers and local TV news are declining while news consumption moves online.
2) SEO PR is described as using news content to connect with key audiences online by driving direct web traffic, raising influencer awareness, and improving search visibility.
3) Tips for effective SEO PR include using search-friendly keywords and language, focusing content on one or two topics, leveraging images and video, and optimizing news releases for search engines.
Social Media: Can too many Facebook posts be a turn-off to fans?Fabienne Fredrickson
How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out.
This document outlines 6 steps for writing an appealing article for effective social media marketing. The steps are to: 1) keep content simple yet effective; 2) write on a subject you are conversant in; 3) integrate videos and images; 4) spell check the article; 5) self-promote the article on relevant websites; and 6) maintain a balance between article marketing and social media marketing for long-term success. When combined effectively, article marketing and social media can generate increased traffic and enhance a brand's reputation.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Instagram has recently updated their logo, color scheme, and business tools. They introduced a new simplified logo and black and white color scheme. Instagram also added promoted posts, improved analytics, targeting tools, a click-to-call contact button, and additional contact information options for business profiles. These changes aim to enhance Instagram's marketing capabilities for businesses.
3 Tips to Increase Likes, Shares, Clicks and Comments on Facebook – New Researchdlvr.it
3 Tips to Boost Facebook Post Exposure - backed by data. Facebook provides 3 tips to optimize updates to boost exposure in fan's news feeds. We show you how.
View original post at: https://blog.dlvrit.com/2014/11/bill-prepare-facebook-for-the-holidays/
On page seo for blog best blogging seo - tech anmulAnmul4u
Do you know how to optimize your website posts to make them internet search engine friendly? The truth is, many bloggers don't make the most of the advertising potential of their blogs.
Market your Content when you are just Started with BloggingAK DigiHub
If you have thousands of followers on Facebook and Twitter, it’s easy to promote your content. But if you have just started, what will you do? How do you start? Content promotion is the most important part of content marketing and is often not addressed.
This document provides 10 tips for using Twitter to build business value: 1) React to and thank users interacting with your content; 2) Greet new clients with a welcome tweet; 3) Collect Twitter usernames on forms; 4) Connect with local users to target local followers; 5) Help users tweeting about your products or services; 6) Monitor successful keywords; 7) Engage with clients based on their recent tweets; 8) Follow users interacting with your site; 9) Gather positive tweets for testimonials; 10) Learn from competitors' tweets. The overall recommendation is to focus social media efforts on business while maintaining a social and helpful presence.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
This document discusses how to use Facebook effectively for marketing purposes. It debunks common myths about Facebook like everyone seeing your posts or just needing likes. It then outlines the key things needed to get results on Facebook like daily posts, engaging with fans, promoting posts, and using ads. It also promotes a turnkey Facebook marketing solution and offers bonuses like strategy sessions. The goal is to drive people from Facebook to a website to sign up for offers.
This document discusses how analytics can help news and media organizations improve readership. It provides examples ("cases") of how analytics could be used to increase audience size and engagement by measuring things like time spent reading, sharing, and click-through rates. The cases demonstrate how analytics could help editors optimize content on the main page, promote popular articles, leverage social media referrals, and monitor overall performance to improve future content.
Learn how to simplify your social media marketing efforts with tips and resources that will keep your marketing fun, organized, efficient and intentional.
Facebook live is a video stream originating in Facebook, but the exciting part is it streams live and then becomes a video available for replay. Check out the latest statistics and some tips to make marketing with Facebook live work for your business.
A video on Facebook is viewed ten times more than a photo or text. Ten times is a massive reach increase for those who are simply using photo and text marketing strategies. Facebook's developers know people will watch a video more and therefore a live video feed is pushed to the top of your audience's timeline. This point is so important because you are getting to reach everyone logging on with the help of Facebook for free.
Lemp Brewpub -ORM + Social Media Case StudySaurabh Pandey
A restaurant + pub, completely devasted in a few days owing to a storm of negative reviews across media. Things that they did wrong, how the reputation was managed (albeit late) and what metrics looked controlled after some time. Know all about, ideas, processes, metrics and results of INDIA'S WORST ORM NIGHTMARE
The document discusses upcoming events at Sri Astiga Seva Samithi, including a 10-day celebration from July 23rd to August 2nd featuring daily discourses on Bhagavatham. It also contains classified advertisements and information about Pillar Times newspaper, including contact information, advertisement rates, and circulation areas. The classifieds section includes announcements about donations to organizations, new businesses, educational events, and jewelry special offers.
Are you weird? Unconventional? Do you hate being judged for it? Well, so do I!! This is a slideshow about why I'm me, and why you should care! If you're a musician looking for an unconventional marketer, hit me up!
Economical SEO Services offers a variety of SEO services including Google Panda and Penguin recovery, link building, online reputation management, on-page and off-page optimization, blog submissions, mobile SEO, local SEO, social media optimization, pay-per-click advertising, and online reputation management. Their services are aimed at improving a website's search engine rankings and visibility.
This document discusses the growth of social media in South Africa and provides some examples of successful social media marketing campaigns. It notes that while SA is not the biggest user of social media globally, platforms like Facebook and Twitter are growing rapidly in the country. It then describes a few case studies, including a Facebook chess application that gained 22,000 users in 2 months, a Harry Potter-themed Twitter campaign that drove 300,000 unique users to a site in 10 days, and a hotel that sold out of rooms within 3 weeks by engaging customers on social media. The document concludes by providing 10 tips for using social media as a marketing tool, emphasizing the importance of listening, engaging influencers, building critical mass, and having a
4 Simple Ways To Optimize Your Content For SearchSpencer Chatora
This document discusses 4 simple ways to optimize content for search engine optimization:
1) Use relevant keywords and phrases throughout content to increase search rankings.
2) Include photos and videos which engage users more than text alone.
3) Leverage user-generated content from social media which has shown improved metrics like lower costs and more impressions.
4) Incorporate testimonials and reviews to build trust and attract users searching for product opinions.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
How to Maximize Your Press Release in the Digital WorldMalayna Williams
The document discusses three target audiences for press releases in the digital world: journalists, bloggers, and consumers. It provides tips for crafting press releases that maximize pickup by each audience, such as including multimedia elements, social sharing features, and optimizing the release for search engines. The key is to create a single press release that can effectively reach all three audiences.
1) The presentation discusses how traditional news media like newspapers and local TV news are declining while news consumption moves online.
2) SEO PR is described as using news content to connect with key audiences online by driving direct web traffic, raising influencer awareness, and improving search visibility.
3) Tips for effective SEO PR include using search-friendly keywords and language, focusing content on one or two topics, leveraging images and video, and optimizing news releases for search engines.
Social Media: Can too many Facebook posts be a turn-off to fans?Fabienne Fredrickson
How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out.
This document outlines 6 steps for writing an appealing article for effective social media marketing. The steps are to: 1) keep content simple yet effective; 2) write on a subject you are conversant in; 3) integrate videos and images; 4) spell check the article; 5) self-promote the article on relevant websites; and 6) maintain a balance between article marketing and social media marketing for long-term success. When combined effectively, article marketing and social media can generate increased traffic and enhance a brand's reputation.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Instagram has recently updated their logo, color scheme, and business tools. They introduced a new simplified logo and black and white color scheme. Instagram also added promoted posts, improved analytics, targeting tools, a click-to-call contact button, and additional contact information options for business profiles. These changes aim to enhance Instagram's marketing capabilities for businesses.
3 Tips to Increase Likes, Shares, Clicks and Comments on Facebook – New Researchdlvr.it
3 Tips to Boost Facebook Post Exposure - backed by data. Facebook provides 3 tips to optimize updates to boost exposure in fan's news feeds. We show you how.
View original post at: https://blog.dlvrit.com/2014/11/bill-prepare-facebook-for-the-holidays/
On page seo for blog best blogging seo - tech anmulAnmul4u
Do you know how to optimize your website posts to make them internet search engine friendly? The truth is, many bloggers don't make the most of the advertising potential of their blogs.
Market your Content when you are just Started with BloggingAK DigiHub
If you have thousands of followers on Facebook and Twitter, it’s easy to promote your content. But if you have just started, what will you do? How do you start? Content promotion is the most important part of content marketing and is often not addressed.
This document provides 10 tips for using Twitter to build business value: 1) React to and thank users interacting with your content; 2) Greet new clients with a welcome tweet; 3) Collect Twitter usernames on forms; 4) Connect with local users to target local followers; 5) Help users tweeting about your products or services; 6) Monitor successful keywords; 7) Engage with clients based on their recent tweets; 8) Follow users interacting with your site; 9) Gather positive tweets for testimonials; 10) Learn from competitors' tweets. The overall recommendation is to focus social media efforts on business while maintaining a social and helpful presence.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
This document discusses how to use Facebook effectively for marketing purposes. It debunks common myths about Facebook like everyone seeing your posts or just needing likes. It then outlines the key things needed to get results on Facebook like daily posts, engaging with fans, promoting posts, and using ads. It also promotes a turnkey Facebook marketing solution and offers bonuses like strategy sessions. The goal is to drive people from Facebook to a website to sign up for offers.
This document discusses how analytics can help news and media organizations improve readership. It provides examples ("cases") of how analytics could be used to increase audience size and engagement by measuring things like time spent reading, sharing, and click-through rates. The cases demonstrate how analytics could help editors optimize content on the main page, promote popular articles, leverage social media referrals, and monitor overall performance to improve future content.
Learn how to simplify your social media marketing efforts with tips and resources that will keep your marketing fun, organized, efficient and intentional.
Facebook live is a video stream originating in Facebook, but the exciting part is it streams live and then becomes a video available for replay. Check out the latest statistics and some tips to make marketing with Facebook live work for your business.
A video on Facebook is viewed ten times more than a photo or text. Ten times is a massive reach increase for those who are simply using photo and text marketing strategies. Facebook's developers know people will watch a video more and therefore a live video feed is pushed to the top of your audience's timeline. This point is so important because you are getting to reach everyone logging on with the help of Facebook for free.
Lemp Brewpub -ORM + Social Media Case StudySaurabh Pandey
A restaurant + pub, completely devasted in a few days owing to a storm of negative reviews across media. Things that they did wrong, how the reputation was managed (albeit late) and what metrics looked controlled after some time. Know all about, ideas, processes, metrics and results of INDIA'S WORST ORM NIGHTMARE
The document discusses upcoming events at Sri Astiga Seva Samithi, including a 10-day celebration from July 23rd to August 2nd featuring daily discourses on Bhagavatham. It also contains classified advertisements and information about Pillar Times newspaper, including contact information, advertisement rates, and circulation areas. The classifieds section includes announcements about donations to organizations, new businesses, educational events, and jewelry special offers.
Are you weird? Unconventional? Do you hate being judged for it? Well, so do I!! This is a slideshow about why I'm me, and why you should care! If you're a musician looking for an unconventional marketer, hit me up!
Economical SEO Services offers a variety of SEO services including Google Panda and Penguin recovery, link building, online reputation management, on-page and off-page optimization, blog submissions, mobile SEO, local SEO, social media optimization, pay-per-click advertising, and online reputation management. Their services are aimed at improving a website's search engine rankings and visibility.
I am thankful for the love and support of my large family who celebrated my graduation from Towson University with a Bachelor's degree in Business Administration. Over 20 family members including parents, aunts, uncles, grandparents, cousins and godmothers attended the celebration to offer their congratulations, hugs, and gifts which mean so much to me. Their love and encouragement inspire me to continue broadening my knowledge and making a positive impact in the world.
This document discusses modeling the relationship between corporate debt and equity returns over the credit cycle using a regime switching model. It first provides background on theories of the debt-equity relationship and evidence that their returns often diverge. It then introduces the concept of a "leverage clock" where debt and equity risk premiums move together in some parts of the credit cycle but diverge in others. The document outlines previous attempts at regime switching models to capture this cycle but notes limitations. It aims to develop a new model to identify historical credit cycle regimes and predict future monthly transitions between states.
The male reproductive system produces and delivers sperm. The testes produce sperm in the seminiferous tubules which then travel through the epididymis, vas deferens and urethra. During ejaculation, sperm mix with fluids from the seminal vesicles, prostate and bulbourethral glands to form semen. The female reproductive system prepares for possible pregnancy each month by releasing an egg. If fertilized, the uterus nourishes the embryo through gestation and birth. The menstrual and ovarian cycles coordinate to release an egg and prepare the uterus.
Pamela Smith is seeking an entry-level position in healthcare utilizing her Associate's Degree in Medical Billing and Coding from Virginia College at Huntsville. She has over 2 years of experience in medical billing, coding, and customer service roles. Her resume provides her contact information, education history, objectives, competencies, achievements, technical skills, and work experience in medical billing, retail sales, and an OB/GYN office.
A Library-Publisher Partnership for Open accessÉrudit
Presentation at Liber 2015 conference of Érudit and CRKN Partnership for Open Access in Canada.
Présentation à la conférence Liber 2015 du partenariat Érudit-RCDR pour le libre accès au Canada
Presentation by Lisa Norberg from K|N Consultant, during the seminar New Models of Knowledge Dissemination and Open Access in Canada, organised the 17/11/2015 by Érudit and CRKN.
Partenariat pour la diffusion en libre accèsÉrudit
Tanja Niemann, directrice générale d'Érudit, et Clare Appavoo, directrice générale du RCDR, présente le partenariat signé entre les deux organismes pour le soutien aux revues savantes et à la diffusion en libre accès.
The document provides guidelines for publishers using Facebook News Feed to distribute content. It outlines three key principles for News Feed: 1) creating meaningful and informative content for audiences, 2) providing accurate and authentic content, and 3) promoting safe and respectful behavior. The guidelines describe how News Feed works and its focus on connecting people to stories they care about. It offers best practices for understanding audiences, creating engaging content, and using storytelling tools to inform and interest readers.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
Content marketing is a form of marketing that focuses on creating and distributing valuable content to attract a target audience and drive customer action. It involves various forms of content like blog posts, podcasts, videos, infographics, ebooks, email marketing, social media, webinars, and user-generated content. When done effectively, content marketing helps build brand awareness, educate and engage customers, and strengthen customer relationships over time. It is an important marketing strategy for industries like travel where there is a lot of competition.
At the MnSearch Snippet #15 event held at Spyder Trap in Minneapolis, MN on July 30th, 2014, Allie Gray Freeland presented her slidedeck "Getting Ink and Links".
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
Library Caffe : Best Podcast Production & Marketing in Delhi NCRwondertech196
Welcome to LibraryCaffe in Dwarka, Delhi, where we blend the art of storytelling with the power of podcasting. Our podcast marketing services are designed to amplify your voice and reach a wider audience. Whether you're an author, entrepreneur, or content creator, we offer tailored solutions to help you produce, distribute, and promote your podcast
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
How guest posts are the new guest postsLumea SEO PPC
This document discusses the evolution of guest posting and provides tips for an effective guest posting strategy. It notes that guest posting was originally meant to share expert opinions and gain credit, but is now often abused through mass submission of keyword-rich links. The document recommends changing one's mindset to see guest posts as editorial contributions rather than just links. It also advises setting strategic goals, finding relevant publications to pitch quality content to, building partnerships, and focusing on audience and branding over exact match anchor text. Sustainable guest posting is positioned as a source of links, exposure, and traffic when done right.
How To Increase Website Traffic in 2022.pptxBinuSingh11
The document provides 7 ways to increase website traffic in 2022:
1. Perform keyword research to optimize content for search engines.
2. Create quality, valuable content to attract and engage users.
3. Write guest posts on other websites to gain backlinks and new visitors.
4. Maintain active social media pages and post engaging content to drive traffic.
5. Use advertising like social media ads to target new visitors.
6. Send email newsletters to promote content to existing subscribers.
7. Engage influencers by tagging them in relevant content for sharing with their followers.
The document provides guidance on using online press releases to promote content and drive traffic. It recommends:
1) Optimizing press releases for search engines by including targeted keywords that match what readers search for at different stages of the buying cycle.
2) Choosing 2-5 target keywords and including them naturally 2-5 times per 500 words to attract search traffic while avoiding "search spam".
3) Including a clear call to action at the end of the press release to encourage readers to engage further with your content or business.
The document provides guidance on using online press releases to promote content and drive traffic. It recommends:
1) Optimizing press releases for search engines by including targeted keywords that match what readers search for at different stages of the buying cycle.
2) Choosing 2-5 target keywords and including them naturally 2-5 times per 500 words to attract search traffic while avoiding "search spam".
3) Including a clear call to action at the end of the press release to encourage readers to engage further with the content, such as clicking a link.
This presentation discusses content marketing and provides tips for an effective content strategy. It emphasizes creating high-quality, helpful content that speaks to the target audience. It also recommends distributing content through multiple mediums like direct mail, paid advertising, and influencer marketing. A case study on Buzzsumo's content promotion efforts demonstrates how traffic can be driven from different social networks and channels over the first week. The presentation concludes with additional tips like telling a story, involving influencers, having an amplification strategy, and using retargeting ads.
7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptxWriteMe
Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
read more: https://writeme.ai/blog/high-quality-content-writing/
The candidate is applying for the Manager, Media Relations position at PR Newswire. In their response, they highlight their 5 years of experience at PR Newswire, including as a curator for the @PRNGreentech Twitter handle. They discuss strategies for increasing media relationships and engagement on social platforms like Twitter and blogs to drive traffic to PR Newswire sites and increase the value of PR Newswire services. The candidate emphasizes their communication, presentation, and social media skills and provides examples of past accomplishments to demonstrate how they could contribute to audience development goals.
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
This document discusses how publishers can use personalization to address challenges in growing and monetizing their digital audiences. It outlines how personalization can help publishers improve discoverability of their content online, deliver a better content experience to keep readers engaged, grow their email lists, and improve monetization efforts. The key aspects of personalization discussed are segmenting audiences based on interests and behaviors to tailor content, calls-to-action and other experiences. It also provides guidance on collecting data about readers to power personalization, such as through forms or gated content.
This document discusses strategies for creating effective social content using influencer marketing. It identifies five keys: 1) Understanding your audience and their needs on different platforms; 2) Setting goals for your content campaigns; 3) Identifying influential social media personalities to partner with; 4) Optimizing content to get the best return; and 5) Measuring success through key metrics. The document provides guidance on each key, including how to find and work with influencers, customize content for different platforms, and set meaningful goals to measure performance.
Similar to Clevr: Makers-First Content Discovery (20)
EASY TUTORIAL OF HOW TO USE CiCi AI BY: FEBLESS HERNANE Febless Hernane
Cici AI simplifies tasks like writing and research with its user-friendly platform. Users sign up, input queries, customize responses, and edit content as needed. It offers efficient saving and exporting options, making it ideal for enhancing productivity through AI assistance.
10 Conversion Rate Optimization (CRO) Techniques to Boost Your Website’s Perf...Web Inspire
What is CRO?
Conversion Rate Optimization, or CRO, is the process of enhancing your website to increase the percentage of visitors who take a desired action. This could be anything from purchasing a product to signing up for a newsletter. Essentially, CRO is about making your website more effective in turning visitors into customers.
Why is CRO Important?
CRO is crucial because it directly impacts your bottom line. A higher conversion rate means more customers and revenue without needing to increase your website traffic. Plus, a well-optimized site improves user experience, which can lead to higher customer satisfaction and loyalty.
Network Security and Cyber Laws (Complete Notes) for B.Tech/BCA/BSc. ITSarthak Sobti
Network Security and Cyber Laws
Detailed Course Content
Unit 1: Introduction to Network Security
- Introduction to Network Security
- Goals of Network Security
- ISO Security Architecture
- Attacks and Categories of Attacks
- Network Security Services & Mechanisms
- Authentication Applications: Kerberos, X.509 Directory Authentication Service
Unit 2: Application Layer Security
- Security Threats and Countermeasures
- SET Protocol
- Electronic Mail Security
- Pretty Good Privacy (PGP)
- S/MIME
- Transport Layer Security: Secure Socket Layer & Transport Layer Security
- Wireless Transport Layer Security
Unit 3: IP Security and System Security
- Authentication Header
- Encapsulating Security Payloads
- System Security: Intruders, Intrusion Detection System, Viruses
- Firewall Design Principles
- Trusted Systems
- OS Security
- Program Security
Unit 4: Introduction to Cyber Law
- Cyber Crime, Cyber Criminals, Cyber Law
- Object and Scope of the IT Act: Genesis, Object, Scope of the Act
- E-Governance and IT Act 2000
- Legal Recognition of Electronic Records
- Legal Recognition of Digital Signatures
- Use of Electronic Records and Digital Signatures in Government and its Agencies
- IT Act in Detail
- Basics of Network Security: IP Addresses, Port Numbers, and Sockets
- Hiding and Tracing IP Addresses
- Scanning: Traceroute, Ping Sweeping, Port Scanning, ICMP Scanning
- Fingerprinting: Active and Passive Email
Unit 5: Advanced Attacks
- Different Kinds of Buffer Overflow Attacks: Stack Overflows, String Overflows, Heap and Integer Overflows
- Internal Attacks: Emails, Mobile Phones, Instant Messengers, FTP Uploads, Dumpster Diving, Shoulder Surfing
- DOS Attacks: Ping of Death, Teardrop, SYN Flooding, Land Attacks, Smurf Attacks, UDP Flooding
- Hybrid DOS Attacks
- Application-Specific Distributed DOS Attacks
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
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Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
2. Audiences are time poor
Overloaded with content
Losing trust in journalism
Gallup Annual Survey 2015
3. Publishers need services that
1. Re-build trust, relationships
2. Help time-poor audiences
3. Increase page views per visit
4. Compel readers to share
That's why publishers need
CLEVR. Celebrate the Makers
4. B2B service that creates value
for publishers by helping
readers discover insights,
analysis and opinion via author
A snippet, widget or app, it
enables publishers to
automatically deliver the
sharpest minds, brightest ideas
Keeps readers onsite longer
5. CLEVR
enables publishers to predict the content
likes of audiences using the author as the
discovery mechanism
It surfaces the author as the
trusted face of the brand
It makes sites sticky
does the reading, readers do
the living
6. My quick personal note
Great career over three
decades
As publisher/editor-in-chief
cut jobs and costs
Want to find ways to
celebrate what
journalists do
7. NYT wants to make news a personal
experience for subscribers by 2017.
How? By celebrating the journos
9. Works within a publishers
own ecosystem or publisher
becomes trusted guide
across topic, title
Criteria for success
Increase time spent by 10-20pc
Increase social shares
13. Team Clevr & Partners
Peter Fray
Editorial director
Hunter Page
Financial director
Alistair Munro
Project manager
Sakura Sky
Data analytics
Machine learning
Crowd Tangle
Social listening
14. B2B business model
Licensing of Clevr engine
or app to publishers
Revenue share from
increased click throughs
Hosted payment gateway
between consumers and
freelance authors
A
B
C