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MAKERS-FIRST CONTENT
DISCOVERY
Peter Fray, CUNY EJ fellow, May 2016
Audiences are time poor
Overloaded with content
Losing trust in journalism
Gallup Annual Survey 2015
Publishers need services that
1. Re-build trust, relationships
2. Help time-poor audiences
3. Increase page views per visit
4. Compel readers to share
That's why publishers need
CLEVR. Celebrate the Makers
B2B service that creates value
for publishers by helping
readers discover insights,
analysis and opinion via author
A snippet, widget or app, it
enables publishers to
automatically deliver the
sharpest minds, brightest ideas
Keeps readers onsite longer
CLEVR
enables publishers to predict the content
likes of audiences using the author as the
discovery mechanism
It surfaces the author as the
trusted face of the brand
It makes sites sticky
does the reading, readers do
the living
My quick personal note
Great career over three
decades
As publisher/editor-in-chief
cut jobs and costs
Want to find ways to
celebrate what
journalists do
NYT wants to make news a personal
experience for subscribers by 2017.
How? By celebrating the journos
Makers-first content discovery
Clevr, the
app
Works within a publishers
own ecosystem or publisher
becomes trusted guide
across topic, title
Criteria for success
Increase time spent by 10-20pc
Increase social shares
Clevr keeps readers on site
Other devices send them off
Team Clevr & Partners
Peter Fray
Editorial director
Hunter Page
Financial director
Alistair Munro
Project manager
Sakura Sky
Data analytics
Machine learning
Crowd Tangle
Social listening
B2B business model
Licensing of Clevr engine
or app to publishers
Revenue share from
increased click throughs
Hosted payment gateway
between consumers and
freelance authors
A
B
C
Makers-First Content
Discovery
peter.fray@me.com

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Clevr: Makers-First Content Discovery

  • 2. Audiences are time poor Overloaded with content Losing trust in journalism Gallup Annual Survey 2015
  • 3. Publishers need services that 1. Re-build trust, relationships 2. Help time-poor audiences 3. Increase page views per visit 4. Compel readers to share That's why publishers need CLEVR. Celebrate the Makers
  • 4. B2B service that creates value for publishers by helping readers discover insights, analysis and opinion via author A snippet, widget or app, it enables publishers to automatically deliver the sharpest minds, brightest ideas Keeps readers onsite longer
  • 5. CLEVR enables publishers to predict the content likes of audiences using the author as the discovery mechanism It surfaces the author as the trusted face of the brand It makes sites sticky does the reading, readers do the living
  • 6. My quick personal note Great career over three decades As publisher/editor-in-chief cut jobs and costs Want to find ways to celebrate what journalists do
  • 7. NYT wants to make news a personal experience for subscribers by 2017. How? By celebrating the journos
  • 9. Works within a publishers own ecosystem or publisher becomes trusted guide across topic, title Criteria for success Increase time spent by 10-20pc Increase social shares
  • 10. Clevr keeps readers on site Other devices send them off
  • 11.
  • 12.
  • 13. Team Clevr & Partners Peter Fray Editorial director Hunter Page Financial director Alistair Munro Project manager Sakura Sky Data analytics Machine learning Crowd Tangle Social listening
  • 14. B2B business model Licensing of Clevr engine or app to publishers Revenue share from increased click throughs Hosted payment gateway between consumers and freelance authors A B C