Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

1. Social Media Management for Restaurants
Media Influence for your Prominence

2. Social Media

3. Social media is the collective of online communications
channels dedicated to community-based input,
interaction, content-sharing and collaboration.
Brands, companies and personalities use social media
to increase awareness and exposure, broaden reach
and generate conversations.
Keyword: SHARE
What is
Social Media?

4. Facebook
A popular free social networking website that allows
registered users to create profiles, upload photos and
video, send messages and keep in touch with friends,
family and colleagues.
Types of
Social Media

5. Twitter
A free microblogging service that allows registered
members to broadcast short posts called tweets. Twitter
members can broadcast tweets and follow other users'
tweets by using multiple platforms and devices.
Types of
Social Media

6. LinkedIn
A social networking site designed specifically for the
business community. The goal of the site is to allow
registered members to establish and document networks
of people they know and trust professionally.
Types of
Social Media

7. Instagram
An online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, and share them on a variety of social
networking platforms, such as Facebook, Twitter, Tumblr
and Flickr.
Types of
Social Media

8. Google+
Google’s social networking project, designed to replicate
the way people interact offline more closely than is the
case in other social networking services. The project’s
slogan is “Real-life sharing rethought for the web.”
Types of
Social Media

9. • To build and maintain a fan/customer base for
current and future marketing activities to generate
leads and to monetise
• To conceptualise and execute social media
campaigns that will help The Client to achieve
deeper and more dynamic relationships with their
customers
Objectives

10. Step 1: Increase number of fans on Facebook/Linked in
Step 2: Create and post relevant content to generate fan
engagements
Step 3: Run mini contests to engage fans and create
viral questions and shares
Step 4: Share comments on multiple digital platforms.
Social Media
Outreach Plan

11. Run various Facebook campaigns to launch your
products and services and gain mindshare by driving
engagement, and create content for viral marketing
opportunities:
• Share your xx story
• Share educational tips for consumers to learn
• Polls
• Event invitations
• Promotions
• Coupon redemptions
The left image shows what was done for MOM’s Harmony
At Workplaces Inaugural Launch. In 3 weeks, we raised the
fans base to 2,800 and garnered 80 entrants for the
Facebook photo contest.
Campaigns

12. Maximising
Social Media for
your Business
• https://www.facebook.com/business/overview
• http://www.wordstream.com/blog/ws/2014/01/
30/facebook-advertising-tips
• http://www.wordstream.com/blog/ws/2013/04/
15/facebook-marketing
• Contact Affluence PR to further understand
how social media may be used to better
effect for your marketing campaigns:
prominence@affluencepr.com

13. Intelligence
Affluence Public Relations works intelligently to deliver. When you work with Affluence PR,
you are assured of a committed, efficacious and efficient strategy and implementation.

14. Affluence PR is an expert in Public Relations for upscale
retail and restaurant establishments in Asia.
Why focus on PR for retail and restaurants? We believe
that retail allows brands to distinguish themselves through
the creation of memorable customer experiences.
Retail indulges all 5 senses through which we experience
the world.
When you work with Affluence PR, our consultants will also
advise on these 5 touch points within your outlet, to bring
them to a distinctive level for greater impact
About Affluence
PR

15. • BizSAFE Level 3 compliant as of Nov 2013
• Fair Employment Practice Employer
• Member of the Employer Alliance
• SCOPE IP trained
• Practicing Management Consultant trained
• Business Excellence trained
• Singapore Health Award nominee
• SMF Business Model Innovation (BMI) Award 2014 nominee
• WorkPro company funded by WDA
• NUS Business School Alumni Director
Accreditations/R
ecognitions
Government agencies we have worked/are working with:

16. Thank You
AFFLUENCE PR PTE LTD
14 Robinson Road #08-01A Far East Finance Building Singapore 048545
T +65 532 5127 F+65 532 1889
www.affluencepr.com