1) Kurt Voelker discusses how non-profits can use online trends like storytelling with data, mobile technology, social media, and analytics to further their missions. 2) Some key online trends highlighted are using numbers and visualizations to tell impactful stories, the rise of mobile usage, harnessing social conversations, and measuring user behavior to plan improvements. 3) Non-profits are encouraged to listen on social media to understand important issues and influencers in order to effectively participate in online conversations around their causes.