This document summarizes key topics from a unit on new media and technology: - Last week's topics included Web 2.0 technologies that enable collaboration and sharing like social media, wikis, and communication tools. Brand identification now depends on levels of engagement. - When dealing with cybercultures, companies must be honest, build trust, and recognize that platforms like Google and social media are now integral parts of their brands. - Viral marketing has become important for customer loyalty and sales. Trends spread through sharing on platforms like Twitter, which has evolved beyond just status updates. - The seminar will discuss how memes can be useful and expanding advocacy campaigns, with examples of building communities